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Urban Bride is a bridal salon that offers an extensive and diverse selection of wedding dresses, with a location in Edmonton, Alberta. Since opening in 2008, we have been committed to providing brides-to-be with wedding dresses and dazzling accessories for their wedding day. Each client receives one-on-one attention from experienced bridal stylists, who offer unique insight and individualized recommendations from our affordable special order and off-the-rack bridal gown options.

Services Offered

When it comes to defining an Urban Bride, we are not like the other bridal boutique. We take pride in our sizing inclusivity and all-budget approach.

Our inclusive approach provides a shopping experience tailored to your individual needs and inspired by your bridal vision. In addition to bridal gowns, which include plus-size gowns and eco-friendly consignment gowns, Urban Bride offers an extensive collection of accessories.

As a woman-owned business, we recognize that wedding dress shopping is a milestone worth celebrating鈥攖hat鈥檚 why we curate an unparalleled environment for you and your entourage. Experience for yourself why we鈥檙e a top-rated bridal shop.

More information

Who do you provide services for?


Which of the following services do you provide?

Appointments only
Sample sales
Trunk shows

Which of the following items do you offer?

Bridal belts
Bridal gowns
Hair accessories
Plus size gowns
Sample gowns

Which wedding dress designers do you carry in-store?

Sophia Tolli, Martin Thornburg, Enchanting by Mon Cheri, Jess Adore, Richman Group

Which bridesmaid dress designers do you carry in-store?


What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?


What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

Under $500
$500 - $999
$1000 - $2499

Please select the price ranges for full-priced suits and tuxedos that can regularly be purchased in your store:

Under $200

Please select the price ranges for suits and tuxedos that can be rented in your store?

Under $100

How do you price dress alterations?

By piece
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Any other questions?

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4.8 out of 5 rating
18 reviews
  • Quality of service
    4.8 out of 5 rating
  • Response time
    4.9 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
96% Recommended by couples

7 User photos

18 reviews See all
Alysha H. Married on 16/09/2023
5 out of 5 rating

Got my dream dress

So happy with the consultants at Urban Bride. They have great prices and Judy was amazing to work with
Lisa T. Married on 17/06/2023
5 out of 5 rating

Best Boutique in Town!

Christine and the staff at Urban Bride were wonderful to work with. I had 2 separate visits with 2 consultants (the first consultant went on maternity leave after my appointment), and I also used Urban Bride to clean/steam my dress before my wedding (an upgraded package you can add-on to your dress purchase for a VERY reasonable price).

All 3 visits were comfortable, and courteous. Christine and her staff certainly know how to treat their customers.

Urban Bride has the sizing, styling, and price-point for I think any bride shopping in Edmonton.

I have been recommending UB to everyone who will listen since I purchased my dress, and I will continue to recommend them until people stop listening lol
Janine A. Married on 15/10/2022
5 out of 5 rating

Found *the* dress on my first visit!

Urban Bride was my first stop on my search for *the* dress. There was no need for me to go anywhere else; they have an amazing selection which can suit a variety of budgets. The location is absolutely adorable and quaint. Your shopping experience feels so special and intimate as you are in your own large fitting room with one-on-one assistance. Staff were incredibly knowledgeable and helpful, and really picked up on what I liked/didn鈥檛 like without me needing to even explain it! I never felt any pressure from the staff either - it truly felt like I was shopping with a friend who really knew their stuff. It was an absolutely amazing experience, and had I known ahead of time how awesome it was going to be I honestly would not have booked appointments anywhere else. I found my dress during my first visit and could not be happier! Thank you so much to Urban Bride. I could not recommend them enough!
Sheyna Married on 28/08/2022
5 out of 5 rating

Found my dress

Very welcoming and professional. I am so indecisive, and they took good care of my needs and wants. Both consultant made me feel comfortable with making the right choice and were honest with what fit right for y body type. I enjoyed my visit, actually loved it because I found my dress a year before my wedding and I still love it!!!
Avery A. Married on 20/08/2022
4.8 out of 5 rating

Amazing unique dress for a good price

Can I not recommend this place enough! I found a whole bunch of dresses that fit me, were in my price range, and looked great! I have been to a few other stores and this was the one where I finally bought my dress! It was a second hand gown, but it was in perfect shape, and about 65% the price of the original dress. I want to thank both Christine and the lovely ladies there (the one with the lucky clover tattoo, I'm so sorry I forget your name!). I had had a really bad day the day I went to try on dresses. The staff could tell I was overwhelmed by the end of the appt, so they suggested I come back in a few days when I feel more like myself. There was no pressure to buy, or anything. I came in a few days later and bought the dress I had liked from the first appt. Thank you! :)

I did do a few alterations to my dress to make it my own, like adding purple silk belt and purple tulle to under the dress.

Edit: My wedding got postponed (thanks covid), and even after a year when I call in with questions they are super friendly and lovely! I'm excited to get married this summer now!
Sharon Married on 21/05/2022
5 out of 5 rating

Great option if you don't want to spend a fortune

I'm so glad that my friend recommended Urban Bride Delivered. I went here a year before my wedding and had set my budget to under $1000. I tried on many dresses but wasn't completely sold on any of them. I was then taken to the rack of dresses and told that I had tried on everything in the style I wanted and within my budget. She showed me the next price range up and I picked out the dress I fell in the love with. They then measured me to make sure the right size was ordered. My dress came in in August which was much earlier than expected. My family and I were treated very well and I would definitely recommend this company to anyone else getting married.
Rebecca H. Married on 02/10/2021
2.2 out of 5 rating

The biggest stressor in planning my wedding

I was referred to this boutique by a close friend of mine, saying it was great service. When I went to try on dresses, I had a set budget, yet I was put into dresses that exceeded it, by alot. Once I found one that I loved, it fit me like a glove, would only need a slight simple hem, so I ordered it from them. After many months of anxious phone calls looking for an update when my dress would be delivered (was supposed to be delivered first week of August) it was finally delivered Sept 25th, 5 days before my wedding. I live in Canmore so Christine, the owner, was clear that it needed to be altered the day I came in to try it on & pick it up. Once I got there & tried it on, it felt like they ordered me a size to big, meaning it needed alot more alterations than initially decided on before. I was then told I was responsible to pay for the rush alterations (not the seamstress fault, Christine did not relay that info to her) Christine refused to work with me or help me out, giving me a huge alteration bill which was not discussed previously. The seamstress got it done that day, and did a wonderful job! My dress was perfect, but Christine's service was unbelievably unacceptable, disrespectful & I would NOT recommend anyone go there. My mom paid $1000 for my dress & Christine made a comment saying "because your dress was so cheap, were not making any money off of you anyways, so I will pay the rush fee for the alterations". Isn't this supposed to be a consignment store??? Would not recommend.
Married on 07/11/2020
5 out of 5 rating

First wedding dress was the one

Shopping at urban bride was the best decision I made.

I bought my dress back in July 2019 for the wedding we were suppose to have in July 2020. But moved to November 2020.

The lady at the store was super nice and friendly. I showed her samples of dresses that I loved. And she went to go pick them out in the store. The first dress I tried on I fell in love with right away.

Thank you so much for making me feel like a princess.
Phaidra J. Married on 19/10/2019
5 out of 5 rating

Beautiful wedding gowns at realistic prices.

I knew when I started looking for wedding dresses that I wanted to buy it from a thrifted or consignment boutique, but I did not expect my dress to be as perfect as it was for the price I paid. The staff were very helpful in helping me to find my wedding dress under my budget, and were very understanding when my brain shut off after the onslaught of questions from my entourage. I booked 2 weeks in advance and had a lovely hour trying on gowns and said yes to a brand new designer gown I would have never been able to afford in a regular bridal shop. I'm so thrilled with the service received here and will definitely be recommending Urban Bride Delivered to any of my engaged friends.
Emily R. Married on 07/06/2019
4.6 out of 5 rating

Great experience and love my dress!

I would highly recommend going to Urban Bride Delivered! It was the first and only place I went to get my dress. Christine was very kind and helpful and offered excellent advice and suggestions. The prices are very fair and she was very helpful for us to remain on budget. LOVE my dress and can't wait to wear it!
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Urban Bride Delivered Real Weddings

Avery & Daniel
7 Photos 路 20/Aug/2022
Sharon & Chris
9 Photos 路 21/May/2022
Rebecca & Tanner
7 Photos 路 02/Oct/2021
Nikki & Mike
7 Photos 路 21/Aug/2020

Meet the team

Christine Powell
Christine Powell

Thank you so much for taking the time to learn more about Urban Bride. We are a diverse team who believes that magic happens when you look and feel your best for the most important occasions in your life.

I started Urban Bride Inc in 2008 on maternity leave with my first child with three main pillars:

1. serve brides with affordable bridal gown options

2. helping other brides recoup bridal expenses by offering a generous "share the love" consignment program

3. To lessen the carbon footprint and create more eco friendly and substainable options for brides.

As my family at home expanded, Urban Bride expanded several times. After extensive research we curated a collection of designer bridal gowns to include sizing inclusivity.

Now, we have a team of bridal stylist and still get to serve our brides everyday!

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4808 87 Street NW, Unit 111 T6E 0V3 Edmonton (Alberta)

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