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About

On WeddingWire since 2016

Blü Ivory Bridal is a wedding dress company based in Toronto, Ontario, specializing in gowns for you and your wedding party. They invite you to browse their designer collection in a relaxed atmosphere with the assistance of their friendly and professional stylists. Your comfort is their top priority, and they do their utmost to put you at ease. Try-on sessions are provided by appointment to ensure you get all the help you need to find the perfect number for your special day.

Services Offered

Blü Ivory Bridal houses a wide range of designs, including dresses by Calla Blanche, L'amour, Essense of Australia, Stella York, Maggie Sottero, and more. Their stunning collection has something for everyone, with dresses in various styles, cuts, and sizes. Accessories include:

  • Veils
  • Hairpieces
  • Necklaces
  • Earrings
  • Robes
  • Shapewear
  • Belts
  • Garters

Frequently asked questions

Who do you provide services for?

Bride

Which of the following services do you provide?

Alterations
Appointments only
Sample sales
Trunk shows

Which of the following items do you offer?

Bridal belts
Bridal gowns
Formal gowns
Garters
Hair accessories
Jewellery
Plus size gowns
Sample gowns
Veils

Which wedding dress designers do you carry in-store?

Pronvoias, Essense of Australia, Stella York, All Who Wander, Eddy K, Maggie Sottero, Sottero and Midgley, Rebecca Ingram, Calla Blanche, L'amour

Which bridesmaid dress designers do you carry in-store?

None

What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?

Monthly
Seasonally

What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

$500 - $999
$1000 - $2499
$2500 - $3999
$4000 - $6499

How do you price dress alterations?

By piece
Flat fee
illustration notebook

Any other questions?

Reviews for BLU IVORY

L
Liv Sent on 03/09/2025
2.4 out of 5 rating

Poor sales associate attitude ruins try on appointment!

We worked with Rachelle for my dress try-on, and almost immediately I could tell the vibes were off. This was later confirmed by my two guests when I asked if they felt the same way after we left. I came to try on dresses 4 days ago and have heard nothing but an auto generated email asking for a review, which I normally don’t leave any but think anyone trying dresses on here should read before coming to BLU Ivory.

We weren’t offered any drinks or to use the restroom before try ons. At the very beginning Rachelle made a comment along the lines of, “Oh, we’re going to start with the dress you hate, got it.” I never said I hated the dress, only that I probably wouldn’t like it, but you never really know until you try it on. She of all people should get that. I specifically wanted to start with the dress I felt less excited about so I could get it out of the way and end on a positive note as well.

She also seemed annoyed when I mentioned that I had tried on dresses at another shop right before theirs and wanted time to look over all my options before making a purchase decision. I don’t understand why that would be a problem, especially since BLU Ivory doesn’t carry every style I was interested in. If you are potentially spending hundreds or even thousands of dollars on a wedding dress, taking a few hours to think about the 20 dresses I tried on that day is not unreasonable.

I felt extremely rushed throughout the appointment. I understand the time slot is one hour, which was the same at the other shop, but I did not feel rushed there at all. I even remember saying, “Wow, this is going really fast.” While I didn’t necessarily want to stay longer since I already felt uncomfortable, the rushed pace added to the stress. Any time I voiced that I didn’t like a dress, it felt like I was offending her personally, as if she had designed it herself.

At the end of the appointment she asked if I wanted to try on one of the dresses I liked with a veil. I agreed, since there was a dress I truly loved that happened to be well under my budget with the conversion to USD. I casually mentioned that the previous shop hadn’t offered me that option, and she responded with another negative remark. While I agree the first shop should have offered, by the end of my appointment there I had tried on close to twelve dresses and was just ready to eat, so it wasn’t a big deal and I already tried it on for a second time.

I had originally planned to only visit BLU Ivory for try-ons, but since I was already driving three hours to another country, I decided to book an additional appointment elsewhere. Looking back, I am so grateful I did. If BLU Ivory had been my only experience, a day I had looked forward to my whole life would have ended up uncomfortable and stressful. I felt like I had to overcompensate for her poor attitude the entire appointment so my guests didn’t feel it but they ultimately did anyways.

The most disappointing part is that I actually loved one of the dresses there and would have said yes to it if the experience had been better. However, I cannot justify spending close to $2,000 USD after the way I was treated. Maybe she was having an off day, but as a sales associate you need to leave personal issues at the door and still provide a professional, positive experience. Based on other reviews, it does not seem like mine was an isolated case.

I am sure you will respond with something along the lines of “we are sorry to hear about your experience,” but the reality is the damage is done. There is nothing you can say that will make me return to the store or consider making a purchase here.
M
Matt Sent on 10/08/2025
5 out of 5 rating

Great experience

Staff were very friendly and accommodating. Great selection of dresses to choose from.
R
Rylea Sent on 07/03/2024
5 out of 5 rating

Absolutely Recommend

This boutique is a MUST for brides nervous about their first appointment. My best friend and maid of honour brought me here to get my nerves out about trying on dresses. We were immediately greeted by the entire staff as if we were old friends. Gillian helped us as we searched through their sample dresses (due to timeline). The entire time, Gillian treated us as if we were her best friends. After working with her, all of my nerves were gone and I felt confident in every dress-regardless if I liked it or not. After getting to know my style she picked a gorgeous dress that was very much my style. Although I didn’t end up falling in love with the dress, this store was worth the experience.
Madelane
Madelane Sent on 05/11/2023
5 out of 5 rating

Great wedding dress store

My experience at Blu Ivory with Gillian was wonderful. She was very knowledgeable and patient, showing us many options that were similar to what I was looking for. Although I didn't end up getting my dress from there I would definitely recommend this store if you are looking for your wedding dress!!
Media
Media Sent on 24/07/2023
5 out of 5 rating

Loved my dress so much!

Just got married this past weekend and everyone was raving about how beautiful my dress was. The girls at blu ivory made my experience so unforgettable!! I wish I could buy 100 dresses from them! Thanks ladies!
Natalie
Natalie Sent on 10/07/2023
5 out of 5 rating

Amazing people and service

This was the first dress store I went to and I immediately fell in love with a dress and the amazing staff there! Shout-out to Ally!!:) she made dress shopping so much fun!
Michaela
Michaela Sent on 21/12/2022
5 out of 5 rating

Best Dress Shop In Toronto

I had the best experience at BLU Ivory. The shop itself is beautiful, and the staff made me feel so comfortable - all so warm, welcoming, and professional. The have an excellent variety of dresses and price ranges. Special shout out to Susan - she is the seamstress on site and found my dress! She made the perfect alterations and made it my dream dress! I had so much fun at every fitting. No need to look any further!!
Sasha
Sasha Sent on 05/10/2022
5 out of 5 rating

Perfect place to Say Yes to the Dress

Blu Ivory Bridal was the second shop I visited when I went looking for my wedding dress. They have a lovely selection of dresses and a group of staff that were all very kind and supportive. It felt like a very calm and personal experience which I really appreciated having that atmosphere since wedding planning is already quite stressful. I am really happy I decided to buy my dress from this store as they were also very responsive to my emails since I live abroad, and helpful and accommodating of my limited time frame. I also bought my veil and hair piece from them. Their seamstress, Sue, was so lovely and supportive and especially great at her work. I felt wonderful on the day itself and many of the guests said how beautifully the dress fit.
Kelsie
Kelsie Sent on 04/10/2022
5 out of 5 rating

HIGHLY recommend!

I went into my wedding dress shopping experience with no expectations or ideas of what I wanted. I ended up finding my dress first appointment, fourth dress I tried on. Blu Ivory was AMAZING the entire time! Especially with Covid happening in the midst of my planning and having to cancel my wedding twice, Blu Ivory never disappointed me. I highly recommend checking them out!
Jackie
Jackie Sent on 09/09/2022
5 out of 5 rating

Amazing Experience

Amazing personalized experience from start to finish. The girls are so sweet and it was a no-pressure experience.
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Awards

46
illustration message review

Are you interested?

BLU IVORY Real Weddings

Media & Alexander
7 Photos · 21/Jul/2023
Lindsay & Alex
7 Photos · 01/Oct/2022
Anastasia & Milan
59 Photos · 18/Sep/2022
Sherisse & Tyrell
35 Photos · 04/Sep/2022
Alexsis & Emin
57 Photos · 01/Sep/2022
Jackie & Jordan
8 Photos · 27/Aug/2022

Map

1282 St.clair ave west M6E1C1 Toronto (Ontario)

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