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Since opening in 2008 and becoming Airdrie's first bridal store, family-owned and operated business Embrace Bridal & Formal Fashions has grown to serve many community members in the Calgary area and hundreds of brides. Due to the success of Embrace Bridal & Formal Fashions in those early years, the business opened a second location in 2010. Both locations offer a wide variety of wedding gowns and accessories as well as fantastic customer service. The Embrace Bridal & Formal Fashions mission is to bring the best of the best to customers. Instead of bombarding them with many ambiguous choices, the Embrace Bridal & Formal Fashions staff actually spend the time to pre-select all the latest fashions that will definitely make you stand out from the crowd and give you the wedding of your dreams.

Designs offered

For the ladies, Embrace Bridal & Formal Fashions gives you the ultimate shopping experience on all the glamorous gowns and dresses. Whatever your personal style, taste, or budget, Embrace Bridal & Formal Fashions has the perfect dress for you! For the gentlemen, Embrace Bridal & Formal Fashions offers a full selection of tuxedos sure to have you looking your best. Embrace Bridal & Formal Fashions carries the following designer labels:

  • Alfred Angelo
  • Essense of Australia
  • Morilee by Madeline Gardner
  • Stella York
  • Venus

Accessories offered

In addition to your beautiful, one-of-a-kind wedding dress, you are going to need some accessories! Embrace Bridal & Formal Fashions offers the following high-quality accessory options:

  • Garters
  • Hair accessories
  • Jewellery
  • Shoes
  • Undergarments
  • Veils
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Frequently asked questions

Who do you provide services for?

Father of the bride
Father of the groom
Flower girls
Mother of the bride
Mother of the groom
Ring bearers

Which of the following services do you provide?

Full customization
Sample sales

Which of the following items do you offer?

Bridal belts
Bridal gowns
Customary attire
Formal gowns
Hair accessories
Plus size gowns

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

Under $500
$500 - $999
$1000 - $2499

Please select the price ranges for full-priced suits and tuxedos that can regularly be purchased in your store:

$200 - $499
$500 - $999
$1000 - $1999

Please select the price ranges for suits and tuxedos that can be rented in your store?

Under $100

How do you price dress alterations?

By piece
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Any other questions?

Request pricing
4.8 out of 5 rating
12 reviews
  • Quality of service
    4.8 out of 5 rating
  • Response time
    4.9 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.7 out of 5 rating
  • Flexibility
    4.8 out of 5 rating
100% Recommended by couples
Laura V. Sent on 04/10/2022
5 out of 5 rating

I felt happy and beautiful!

The team at Embrace Bridal was amazing to me throughout my wedding journey. When I first was wedding dress shopping there I had a great experience - there was a lot of selection, we felt comfortable and welcomed, and I found the dress of my dreams! Whenever I went in after that for a fitting, the staff there were personable and always made me feel happy and beautiful. I had to have some alterations done to my dress and it felt like the staff truly wanted to help make it perfect for me. There were zero issues with the alterations and I left with the most amazing dress for my big day. Highly recommend!
Caitlin J. Sent on 19/06/2019
3.8 out of 5 rating

Friendly service

...But at times things felt rushed. I have no major complaints, but did not feel overly appreciated as a customer who had purchased a dress elsewhere but chose to have my alterations completed locally.
Katelin T. Sent on 06/08/2018
4.8 out of 5 rating

Very willing to help!

I was on vacation home for Christmas and wanted to buy my wedding dress with my mom and sister. I tried 2 stores in Calgary and found they were unhelpful and not listening to what I wanted. At the last minute I made an appointment here and loved how friendly and helpful the staff were. I managed to narrow it down to two dresses that I loved, both a bit outside my budget but still doable. I couldn't decide. They let me come back the next day and try them on again and I was able to pick the one I loved. It was one I'd never be able to afford normally ($1200!) But it was in clearance for almost half off! I love it.

They have a wonderful selection of dresses, shoes, and veils. Definitely stop in. Totally worth staying in Airdrie for.
Jordan F. Sent on 12/07/2021
5 out of 5 rating

Mrs. Filkohazy

Embrace Bridal gave me an amazing dress finding experience. The selection they have is absolutely amazing it was amazing I was able to narrow it down to one! Nadine was my stylist and she was absolutely amazing to work with. I had so many ideas of what I was wanting to look for when I first came in and she pulled every dress she could find with the details I was looking for. Every dress I tried on she made sure to give me the fully experience in it by pointing out all the amazing detail work on the dress, pulling out the train to see how beautiful it looked and even matched veils to the dresses. When I came in for my fittings she was always there and even though we hadn鈥檛 seen each other for over a year due to the pandemic, the moment I walked in for my first fitting she instantly remembered me and which one was my dress. When it came to getting the alterations done they absolutely nailed it! I couldn鈥檛 be happier with Nadine and the rest of the Embrace Bridal team.
Michelle B. Sent on 30/10/2017
5 out of 5 rating
The staff here was super. I went through the store and got to try on all of the dresses that I wanted to. They really listened to what I liked and didn't like about the dresses and made some great suggestions. They're all about helping you through your journey in finding the perfect dress.
Laurie B. Sent on 25/11/2015
5 out of 5 rating
I had the best experience at Embrace. Everyone there was extremely helpful and inviting. I was a bit nervous before I got there as I didn't really know what to expect but they were so welcoming and they made me and everyone with me feel right at ease. They were helpful, kind, encouraging and informative.

I was able to find a dress that I really love and feel great in. When I went in again to get measured and try on the dress I got so many compliments from other people in the store. All of the staff were very helpful, especially my consultant Nadine. She did a fantastic job and really made me feel comfortable while I was there.

I definitely recommend Embrace to anyone getting married or anyone searching for a dress for a special occasion. They have a great selection of dresses and a great staff. It was the best shopping experience i have ever had, hands down.
Cheyenne S. Sent on 24/09/2015
5 out of 5 rating
These women LOVE what they do and do not work off commission (although they seem more dedicated to finding you the perfect dress than those who do work commission at other stores!). I bought my dress from their outlet location on a sale day ($1350 dress for $350!) but loved their Kings Height location so much too! I can't say enough good things about the staff, selection, and value here.
Anessa F. Sent on 22/09/2014
5 out of 5 rating
I can not say enough about this bridal store. They have a wide selection of dresses (something for everyone), they are genuinely helpful (not pushy) and offered great advice when it came to buying a wedding dress.

Their seamstress was also wonderful to ensure that my dress fit just perfect.

I couldn't have asked for a better experience to buy my wedding dress.
Stefanie J. Sent on 22/10/2014
5 out of 5 rating
I bought my wedding dress and my bridesmaid's dresses here. They were very helpful in making sure we got the look that we wanted. Their prices are very affordable for the dresses that you get and all of our alterations came back without any issues. The only thing i would suggest from them (not sure if anywhere else is different or not) is to make the bussel hook stronger, or put a couple on vs just one for heavy dress. Mine kept coming undone most of the night and we eventually just safety pinned it up so it would stay.
Nicole M. Sent on 11/09/2013
5 out of 5 rating
We were planning on buying my Groom's suit but that fell through only a month before our wedding. We went into Embrace, uncertain if we were too late to rent a tux. To our delight, it was not too late to rent one, and the service was great. They were very patient while we figured out what we liked and hummed and hawed at color combinations. Out of the whole experience, choosing what we wanted was the most difficult part. Everything else was a breeze - measurements, ordering, pickup and return.

A little unrelated to my wedding, but I also had a previous bridesmaid dress dry cleaned there. The homemade sash fell apart because it was held together with 'no-sew' tape. They sewed it back together for me at no cost and it looked better than when I sent it in to be cleaned!
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Embrace Bridal & Formal Fashions Real Weddings

Julia & Travis
11 Photos 路 24/Aug/2019
Dan & Krystal
15 Photos 路 22/Feb/2015


406 - 2903 Kingsview Blvd. SE T4A 0C4 Airdrie (Alberta)

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