Since opening in 2008 and becoming Airdrie's first bridal store, family-owned and operated business Embrace Bridal & Formal Fashions has grown to serve many community members in the Calgary area and hundreds of brides. Due to the success of Embrace Bridal & Formal Fashions in those early years, the business opened a second location in 2010. Both locations offer a wide variety of wedding gowns and accessories as well as fantastic customer service. The Embrace Bridal & Formal Fashions mission is to bring the best of the best to customers. Instead of bombarding them with many ambiguous choices, the Embrace Bridal & Formal Fashions staff actually spend the time to pre-select all the latest fashions that will definitely make you stand out from the crowd and give you the wedding of your dreams.
For the ladies, Embrace Bridal & Formal Fashions gives you the ultimate shopping experience on all the glamorous gowns and dresses. Whatever your personal style, taste, or budget, Embrace Bridal & Formal Fashions has the perfect dress for you! For the gentlemen, Embrace Bridal & Formal Fashions offers a full selection of tuxedos sure to have you looking your best. Embrace Bridal & Formal Fashions carries the following designer labels:
In addition to your beautiful, one-of-a-kind wedding dress, you are going to need some accessories! Embrace Bridal & Formal Fashions offers the following high-quality accessory options:
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11 Reviews for Embrace Bridal & Formal Fashions
Caitlin J. · Married on 29/05/2019
...But at times things felt rushed. I have no major complaints, but did not feel overly appreciated as a customer who had purchased a dress elsewhere but chose to have my alterations completed locally.Sent on 19/06/2019
Katelin T. · Married on 21/09/2018
Very willing to help!
I was on vacation home for Christmas and wanted to buy my wedding dress with my mom and sister. I tried 2 stores in Calgary and found they were unhelpful and not listening to what I wanted. At the last minute I made an appointment here and loved how friendly and helpful the staff were. I managed to narrow it down to two dresses that I loved, both a bit outside my budget but still doable. I couldn't decide. They let me come back the next day and try them on again and I was able to pick the one I loved. It was one I'd never be able to afford normally ($1200!) But it was in clearance for almost half off! I love it.Sent on 06/08/2018
They have a wonderful selection of dresses, shoes, and veils. Definitely stop in. Totally worth staying in Airdrie for.
Jordan F. · Married on 10/07/2021
Embrace Bridal gave me an amazing dress finding experience. The selection they have is absolutely amazing it was amazing I was able to narrow it down to one! Nadine was my stylist and she was absolutely amazing to work with. I had so many ideas of what I was wanting to look for when I first came in and she pulled every dress she could find with the details I was looking for. Every dress I tried on she made sure to give me the fully experience in it by pointing out all the amazing detail work on the dress, pulling out the train to see how beautiful it looked and even matched veils to the dresses. When I came in for my fittings she was always there and even though we hadn’t seen each other for over a year due to the pandemic, the moment I walked in for my first fitting she instantly remembered me and which one was my dress. When it came to getting the alterations done they absolutely nailed it! I couldn’t be happier with Nadine and the rest of the Embrace Bridal team.Sent on 12/07/2021
Michelle B. · Married on 07/07/2018
The staff here was super. I went through the store and got to try on all of the dresses that I wanted to. They really listened to what I liked and didn't like about the dresses and made some great suggestions. They're all about helping you through your journey in finding the perfect dress.Sent on 30/10/2017
Laurie B. · Married on 25/06/2016
I had the best experience at Embrace. Everyone there was extremely helpful and inviting. I was a bit nervous before I got there as I didn't really know what to expect but they were so welcoming and they made me and everyone with me feel right at ease. They were helpful, kind, encouraging and informative.Sent on 25/11/2015
I was able to find a dress that I really love and feel great in. When I went in again to get measured and try on the dress I got so many compliments from other people in the store. All of the staff were very helpful, especially my consultant Nadine. She did a fantastic job and really made me feel comfortable while I was there.
I definitely recommend Embrace to anyone getting married or anyone searching for a dress for a special occasion. They have a great selection of dresses and a great staff. It was the best shopping experience i have ever had, hands down.
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