Embrace Bridal & Formal Fashions

406 - 2903 Kingsview Blvd. SE T4A 0C4 Airdrie (Alberta) Map
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About Embrace Bridal & Formal Fashions

Since opening in 2008 and becoming Airdrie's first bridal store, family-owned and operated business Embrace Bridal & Formal Fashions has grown to serve many community members in the Calgary area and hundreds of brides. Due to the success of Embrace Bridal & Formal Fashions in those early years, the business opened a second location in 2010. Both locations offer a wide variety of wedding gowns and accessories as well as fantastic customer service. The Embrace Bridal & Formal Fashions mission is to bring the best of the best to customers. Instead of bombarding them with many ambiguous choices, the Embrace Bridal & Formal Fashions staff actually spend the time to pre-select all the latest fashions that will definitely make you stand out from the crowd and give you the wedding of your dreams.

Designs offered

For the ladies, Embrace Bridal & Formal Fashions gives you the ultimate shopping experience on all the glamorous gowns and dresses. Whatever your personal style, taste, or budget, Embrace Bridal & Formal Fashions has the perfect dress for you! For the gentlemen, Embrace Bridal & Formal Fashions offers a full selection of tuxedos sure to have you looking your best. Embrace Bridal & Formal Fashions carries the following designer labels:

  • Alfred Angelo
  • Essense of Australia
  • Morilee by Madeline Gardner
  • Stella York
  • Venus

Accessories offered

In addition to your beautiful, one-of-a-kind wedding dress, you are going to need some accessories! Embrace Bridal & Formal Fashions offers the following high-quality accessory options:

  • Garters
  • Hair accessories
  • Jewellery
  • Shoes
  • Undergarments
  • Veils
  • Clientele Bride, bridesmaids, father of the bride, father of the groom, flower girls, groom, groomsmen, mother of…View more
  • Services Alterations, cleaning, consignment, full customization, preservation, sample sales
  • Items Offered Bridal belts, bridal gowns, customary attire, formal gowns, hair accessories, jewellery, plus size gowns,…View more
  • Bridal Gowns Under $500, $500 - $999, $1000 - $2499
More information

More information about Embrace Bridal & Formal Fashions

  • What is the average turnaround time for a bridal gown?
    Less than 6 months
  • How often do you receive new bridal gowns?
    Monthly
    Seasonally
  • What is your return policy?
    Final sale
  • Please select the price ranges for full-priced suits and tuxedos that can regularly be purchased in your store::
    $200 - $499
    $500 - $999
    $1000 - $1999
  • Please select the price ranges for suits and tuxedos that can be rented in your store?
    Under $100
  • How do you price dress alterations?
    By piece

Couples have also viewed:

  • Premium Dry Cleaning by Dave
  • Premium Powder Bride
  • Premium Ethos Bridal Group

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10 Reviews for Embrace Bridal & Formal Fashions


4.8 out of 5.0
  • Quality of service 4.8
  • Professionalism 4.8
  • Flexibility 4.8
  • Value 4.6
  • Response time 4.9
Sort by:
  • Cait.mac

    Caitlin Jaycock · Married on 29/05/2019

    3.8
    • Quality of service:
      4.0
    • Responsiveness:
      5.0
    • Value:
      3.0
    • Flexibility:
      3.0
    • Professionalism:
      4.0

    Friendly service

    ...But at times things felt rushed. I have no major complaints, but did not feel overly appreciated as a customer who had purchased a dress elsewhere but chose to have my alterations completed locally.

    Sent on 19/06/2019
  • Katelin

    Katelin Turner · Married on 21/09/2018

    4.8
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      4.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Very willing to help!

    I was on vacation home for Christmas and wanted to buy my wedding dress with my mom and sister. I tried 2 stores in Calgary and found they were unhelpful and not listening to what I wanted. At the last minute I made an appointment here and loved how friendly and helpful the staff were. I managed to narrow it down to two dresses that I loved, both a bit outside my budget but still doable. I couldn't decide. They let me come back the next day and try them on again and I was able to pick the one I loved. It was one I'd never be able to afford normally ($1200!) But it was in clearance for almost half off! I love it.

    They have a wonderful selection of dresses, shoes, and veils. Definitely stop in. Totally worth staying in Airdrie for.

    Sent on 06/08/2018
  • M

    Michelle Brown · Married on 07/07/2018

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    The staff here was super. I went through the store and got to try on all of the dresses that I wanted to. They really listened to what I liked and didn't like about the dresses and made some great suggestions. They're all about helping you through your journey in finding the perfect dress.

    Sent on 30/10/2017
  • L

    Laurie Bexson · Married on 25/06/2016

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    I had the best experience at Embrace. Everyone there was extremely helpful and inviting. I was a bit nervous before I got there as I didn't really know what to expect but they were so welcoming and they made me and everyone with me feel right at ease. They were helpful, kind, encouraging and informative.

    I was able to find a dress that I really love and feel great in. When I went in again to get measured and try on the dress I got so many compliments from other people in the store. All of the staff were very helpful, especially my consultant Nadine. She did a fantastic job and really made me feel comfortable while I was there.

    I definitely recommend Embrace to anyone getting married or anyone searching for a dress for a special occasion. They have a great selection of dresses and a great staff. It was the best shopping experience i have ever had, hands down.

    Sent on 25/11/2015
  • C

    Cheyenne Scott · Married on 29/08/2015

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    These women LOVE what they do and do not work off commission (although they seem more dedicated to finding you the perfect dress than those who do work commission at other stores!). I bought my dress from their outlet location on a sale day ($1350 dress for $350!) but loved their Kings Height location so much too! I can't say enough good things about the staff, selection, and value here.

    Sent on 24/09/2015

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