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Weddings

Pure Bridal

Edmonton, Alberta View map

About

Located in west Edmonton, Alberta, Pure Bridal is an intimate bridal boutique renowned for its commitment to offering brides an exclusive and personalized dress-shopping experience. Since opening in 2006, Pure Bridal has offered personalized service that is truly second to none. Pure Bridal has aligned its business with imaginative hair designers and makeup artists to style you in your dream look from head to toe for your special day.

Designs offered

The boutique at Pure Bridal was designed to resonate the look and feel of Manhattan. The atmosphere is calm, the surroundings modern and beautiful, providing an unforgettable bridal shopping experience. Luxurious bridal suites provide both comfort and privacy for the bride and her shopping companions. The oversized changing rooms offer plenty of space for a serene and relaxed environment. Pure Bridal gowns are openly displayed to allow for easy viewing.

Accessories offered

Pure Bridal carries new, exciting styles, including the latest trends in bridal fashion accessories. Some of these accessories include the following:

  • Bridal belts
  • Garters
  • Hair accessories
  • Jewelry
  • Veils

Highlights

Clientele

Bride, bridesmaids, flower girls

45 reviews

Write a review
Rated
4.6
out of 5.0
  • Quality of service
    Rating 4.6 out of 5
  • Response time
    Rating 4.7 out of 5
  • Professionalism
    Rating 4.7 out of 5
  • Value
    Rating 4.6 out of 5
  • Flexibility
    Rating 4.4 out of 5

7 User photos

  • Raven
    Raven K. Married on 11/05/2019
    Rating 4.6 out of 5
    • Quality of service
      Rating 5.0 out of 5
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    • Value
      Rating 4.0 out of 5
    • Flexibility
      Rating 4.0 out of 5

    Great selection

    Store was much larger than I had original thought from the storefront. There was so much selection and the girls were great at helping me find what worked with my body type and budget. Fitting rooms were also quite private so you weren’t standing in view of the whole store with your party. Highly recommend.

    Pure Bridal's reply:

    Hi Raven.

    Thank you for making us a part of your wedding experience. It was a pleasure for us to work with you and your girls. You will forever be "our Blake Lively".
  • Jodi
    Jodi M. Married on 02/06/2018
    Rating 5 out of 5
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      Rating 5.0 out of 5

    Nailed it!

    Absolutely loved my experience at Pure Bridal. Went previously with a friends as well as my sister to pick out their Wedding dresses and fell in love with the atmosphere there. Told the lady helping me out the style I wanted and she picked out great dresses within my budget. Ended up purchasing the first dress she put me in. She nailed it.
  • Paige
    Paige L. Married on 19/05/2018
    Rating 5 out of 5
    • Quality of service
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    Wedding Dress

    I loved being in pure bridal. The decoration of the store felt super girly and made the experience so fun. The girls were all so helpful and helped me find my dream dress. I went to 3 different places that week and pure bridal went above and beyond!
  • Miranda
    Miranda R. Married on 24/07/2021
    Rating 2.8 out of 5
    • Quality of service
      Rating 1.0 out of 5
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      Rating 2.0 out of 5
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    Frustrating experience

    I went to pure bridal and it was not a good one, firstly she kept bringing me dresses that had full cleavage and open back when I kept teller her I did not like that style. Second we weren’t able to look around for dresses and see what they had. Two she did not know how to clip me in to the dresses properly, she told me to take off my bra which was worse because when I was trying on the dresses she clipped me in so loosely I felt so uncomfortable and was pretty much falling out of the dresses.

    Pure Bridal's reply:

    Hi Miranda,

    We are apologize for your experience with us and would’ve liked for you to have had a better appointment. Let me address your concerns.

    At this time with the Covid 19 situation upon us we are asking all our guests to stay within their rooms to limit handling if merchandise and limit exposure. We ask this of all of our guests and it’s part of our store safety guidelines. We realize this is frustrating but it maintains social distancing. I’m addition It helps us reduce the need to sanitize the merchandise in return doesn’t cause more wear and tear on the gowns from over steaming.

    As for the type of gowns that were pulled for you, it comes down to tunnel vision on our part. You came in with a very specific budget and criteria. Your consultant took that criteria of “lots of sparkles” and had you try on all of our sparkly dresses. Unfortunately all the “sparkly” enough dresses we have are backless and have revealing bustlines. We would have loved to have had a gown you were looking for.

    Lastly we apologize for the clipping. This comes down to training and experience. We understand that it’s beyond frustrating when a sample doesn’t fit properly. The clipping of the dress is what helps with making it “fit” better so you can see what the dress can look like. There’s no excuses here for doing it wrong and making it uncomfortable for you.

    Wishing you love, health and happiness.
  • Andrea
    Andrea G. Married on 03/07/2021
    Rating 4 out of 5
    • Quality of service
      Rating 3.0 out of 5
    • Responsiveness
      Rating 5.0 out of 5
    • Professionalism
      Rating 3.0 out of 5
    • Value
      Rating 4.0 out of 5
    • Flexibility
      Rating 5.0 out of 5

    Beautiful dresses

    This location had incredibly beautiful dresses, and were very accommodating after I stupidly missed my original appointment due to a date mix up on my part. I was very excited to try on dresses there! However, my actual appointment itself was a bit lacking. I feel like the consultant was trying to get me in the most dresses possible in the shortest amount of time, and I didn't get to absorb the dresses or truly decide what I liked. I would have rather tried on 2-3 dresses and get to see how I feel than try on over 5 dresses rapidly. I wish she would have asked me how I would like to organize my time during the appointment at the beginning, and I felt a little intimidated at asking questions. There weren't really many smiles or much warmth. I also felt judged when I said my budget was around $1500, though open to more if I loved the dress. Ultimately, even though I loved one of the dresses I tried on, I didn't end up buying it just because of the appointment experience. However, they did truly have the prettiest dresses out of every shop I went to. And everyone has bad days- I think I just happened to catch my consultant on hers.

    Pure Bridal's reply:

    Hi Andrea,
    We are truly sorry to hear that you did not have an enjoyable experience with us! We appreciate that you took the time out to write this review as we can only learn from our client's feedback. We wish you the best for your upcoming nuptial!
    Pure Bridal
  • Tatianna
    Tatianna D. Married on 24/08/2019
    Rating 5 out of 5
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    • Value
      Rating 5.0 out of 5
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      Rating 5.0 out of 5

    Amazing experience

    I procrastinated a little bit on purchasing my wedding dress, when I contacted them to book a date they emailed me back saying if I could come in at an earlier date that would be so much better for me as I’m on a timeline for getting my wedding dress ordered in. I went in at an earlier date they were so welcoming when I came in I showed them the type of dresses I would want the first one we tried on I fell in love with but I got to try on about 5 others, they were quick, efficient and so helpful!! They put my dress on express shipping and it barely took a month to come in. I have my dream wedding dress and came out with a amazing experience getting it! 10/10 would suggest going there. I didn’t feel pressured, even though I knew I was on such a short timeline to get a dress in time they stuck around the budget given and stayed within the styles that I truly loved. A true positive experience and would highly recommend!

    Pure Bridal's reply:

    Thank you Tatianna. It was a pleasure for us working with you and your mom. The dress looks amazing on you and we can't wait to see photos. Congratulations.
  • Carley
    Carley B. Married on 18/05/2019
    Rating 5 out of 5
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      Rating 5.0 out of 5

    Wonderful experience.

    Nothing but good things to say about the team at pure bridal. They were very professional and responsive and extremely knowledgable about all their dresses.

    Pure Bridal's reply:

    Hi Carley,

    Thank you for your positive words. We do our very best to help out each and every bride. Wishing you a lifetime of love and happiness.
  • Tanisha
    Tanisha K. Married on 01/09/2018
    Rating 5 out of 5
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    Fantastic Bridal shop

    I found my dream dress here! Absolutely stunning and the girl that helped me out was so nice. It only took about 4 months to come in! They are very professional and easy to communicate with. Lots of room to bring people with you while you shop!

    Pure Bridal's reply:

    Hi Tanisha,

    Thank you for your kind words. It was pleasure for us to help you with finding your wedding gown. You look absolutely stunning on your wedding day. Congratulations to you and your family.

    Regards,

    Alyssa
  • Sarah
    Sarah M. Married on 17/04/2018
    Rating 5 out of 5
    • Quality of service
      Rating 5.0 out of 5
    • Responsiveness
      Rating 5.0 out of 5
    • Professionalism
      Rating 5.0 out of 5
    • Value
      Rating 5.0 out of 5
    • Flexibility
      Rating 5.0 out of 5
    Pure Bridal is the ONLY place to shop for Bridal wear in Edmonton. Alyssa and the girls work so hard to show you that you are the most important bride, and never tire in making you feel special, appreciated and valued. After having negative experiences at other bridal stores I turned up at Pure Bridal feeling pretty defeated and expecting the same kind of experience I had elsewhere...I couldn't have been more wrong. Not only did I find the dress of my dreams and get to try on an amazing selection of absolutely gorgeous gowns, but when I needed a cover-up for the more conservative guests they went out of their way to find the perfect cover-up to enhance my dress. They have literally answered all of my prayers and made all my bridal dreams come true. No question is ever too much for them, and they make sure you have all the time you need to make such an important decision...truly cannot say enough good things about them! They are so much more than bridal consultants...they are the only store that work to become your extended family and walk with you on one of the most important journeys of your life!! Thank you so much for a truly amazing experience that I will never forget!
  • Karley
    Karley G. Married on 18/02/2018
    Rating 4 out of 5
    • Quality of service
      Rating 4.0 out of 5
    • Responsiveness
      Rating 4.0 out of 5
    • Professionalism
      Rating 4.0 out of 5
    • Value
      Rating 4.0 out of 5
    • Flexibility
      Rating 4.0 out of 5
    The salon is beautiful inside, and they have a lots of dresses in lots of styles, which was great for me as I wasn't quite sure what I wanted. The consultant brought a variety of dresses, and although I didn't buy one I walked out of there with a much greater idea of what I wanted and had a fun day of shopping with my mom and bridesmaids.

Awards

  • 45
  • WeddingWire Wedding Awards 2016 Winner
  • WeddingWire Wedding Awards 2014 Winner

Pure Bridal Real Weddings

  • Jodi & DR
    31 Photos · 02/Jun/2018
  • Paige & Devan
    7 Photos · 19/May/2018
  • Jessica & Andy
    117 Photos · 07/Oct/2017
  • Allison & Kevin
    17 Photos · 29/Aug/2015

Map

11267 170 street T5M 0J1 Edmonton (Alberta)

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