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Located in west Edmonton, Alberta, Pure Bridal is an intimate bridal boutique renowned for its commitment to offering brides an exclusive and personalized dress-shopping experience. Since opening in 2006, Pure Bridal has offered personalized service that is truly second to none. Pure Bridal has aligned its business with imaginative hair designers and makeup artists to style you in your dream look from head to toe for your special day.

Designs offered

The boutique at Pure Bridal was designed to resonate the look and feel of Manhattan. The atmosphere is calm, the surroundings modern and beautiful, providing an unforgettable bridal shopping experience. Luxurious bridal suites provide both comfort and privacy for the bride and her shopping companions. The oversized changing rooms offer plenty of space for a serene and relaxed environment. Pure Bridal gowns are openly displayed to allow for easy viewing.

Accessories offered

Pure Bridal carries new, exciting styles, including the latest trends in bridal fashion accessories. Some of these accessories include the following:

  • Bridal belts
  • Garters
  • Hair accessories
  • Jewelry
  • Veils
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Frequently asked questions

Who do you provide services for?

Flower girls
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Reviews for Pure Bridal

4.6 out of 5 rating
4.6 out of 5 rating
47 reviews
92% recommend it
  • Quality of service
    4.6 out of 5 rating
  • Response time
    4.7 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.6 out of 5 rating
  • Flexibility
    4.4 out of 5 rating
Aileen P. Sent on 24/10/2022
5 out of 5 rating

Great selection of dresses

I love how the girls helped me with choosing my wedding dress! They're so informative and very easy to deal with. Would highly recommend!
Miranda R. Sent on 11/09/2020
2.8 out of 5 rating

Frustrating experience

I went to pure bridal and it was not a good one, firstly she kept bringing me dresses that had full cleavage and open back when I kept teller her I did not like that style. Second we weren鈥檛 able to look around for dresses and see what they had. Two she did not know how to clip me in to the dresses properly, she told me to take off my bra which was worse because when I was trying on the dresses she clipped me in so loosely I felt so uncomfortable and was pretty much falling out of the dresses.
Sarah M. Sent on 01/08/2017
5 out of 5 rating
Pure Bridal is the ONLY place to shop for Bridal wear in Edmonton. Alyssa and the girls work so hard to show you that you are the most important bride, and never tire in making you feel special, appreciated and valued. After having negative experiences at other bridal stores I turned up at Pure Bridal feeling pretty defeated and expecting the same kind of experience I had elsewhere...I couldn't have been more wrong. Not only did I find the dress of my dreams and get to try on an amazing selection of absolutely gorgeous gowns, but when I needed a cover-up for the more conservative guests they went out of their way to find the perfect cover-up to enhance my dress. They have literally answered all of my prayers and made all my bridal dreams come true. No question is ever too much for them, and they make sure you have all the time you need to make such an important decision...truly cannot say enough good things about them! They are so much more than bridal consultants...they are the only store that work to become your extended family and walk with you on one of the most important journeys of your life!! Thank you so much for a truly amazing experience that I will never forget!
Karley G. Sent on 08/03/2017
4 out of 5 rating
The salon is beautiful inside, and they have a lots of dresses in lots of styles, which was great for me as I wasn't quite sure what I wanted. The consultant brought a variety of dresses, and although I didn't buy one I walked out of there with a much greater idea of what I wanted and had a fun day of shopping with my mom and bridesmaids.
Kiernan Z. Sent on 14/02/2017
4.6 out of 5 rating
I had an amazing experience at Pure Bridal! I felt like I was on Say Yes to the Dress. They treated me like a princess. I showed my consultant images of the 2 styles I was looking for and she went and brought back EXACTLY what I was hoping to try on. At first I wasn't sure if I'd like not being able to look around and pick out dresses, but then I realized the consultants knew the store and the dresses better than me. I actually went one other place after and hated how overwhelming it was to look through racks of dresses! I ended up purchasing my dress and my veil from here. I would recommend every go check out Pure Bridal! Great service and excellent selection.
Andrea G. Sent on 05/03/2021
4 out of 5 rating

Beautiful dresses

This location had incredibly beautiful dresses, and were very accommodating after I stupidly missed my original appointment due to a date mix up on my part. I was very excited to try on dresses there! However, my actual appointment itself was a bit lacking. I feel like the consultant was trying to get me in the most dresses possible in the shortest amount of time, and I didn't get to absorb the dresses or truly decide what I liked. I would have rather tried on 2-3 dresses and get to see how I feel than try on over 5 dresses rapidly. I wish she would have asked me how I would like to organize my time during the appointment at the beginning, and I felt a little intimidated at asking questions. There weren't really many smiles or much warmth. I also felt judged when I said my budget was around $1500, though open to more if I loved the dress. Ultimately, even though I loved one of the dresses I tried on, I didn't end up buying it just because of the appointment experience. However, they did truly have the prettiest dresses out of every shop I went to. And everyone has bad days- I think I just happened to catch my consultant on hers.
Kayla H. Sent on 25/06/2019
4.4 out of 5 rating

Great Overall Experience

The store had a great selection. They responded to my emails even after store hours. The consultant I initially had was new and very nice, but not the most helpful. I asked for another consultant, and they were very understanding. The second consultant was very knowledgeable, listened to what I was looking for and made finding my dress easy.
Carley B. Sent on 23/06/2019
5 out of 5 rating

Wonderful experience.

Nothing but good things to say about the team at pure bridal. They were very professional and responsive and extremely knowledgable about all their dresses.
Tatianna D. Sent on 15/06/2019
5 out of 5 rating

Amazing experience

I procrastinated a little bit on purchasing my wedding dress, when I contacted them to book a date they emailed me back saying if I could come in at an earlier date that would be so much better for me as I鈥檓 on a timeline for getting my wedding dress ordered in. I went in at an earlier date they were so welcoming when I came in I showed them the type of dresses I would want the first one we tried on I fell in love with but I got to try on about 5 others, they were quick, efficient and so helpful!! They put my dress on express shipping and it barely took a month to come in. I have my dream wedding dress and came out with a amazing experience getting it! 10/10 would suggest going there. I didn鈥檛 feel pressured, even though I knew I was on such a short timeline to get a dress in time they stuck around the budget given and stayed within the styles that I truly loved. A true positive experience and would highly recommend!
Raven K. Sent on 16/05/2019
4.6 out of 5 rating

Great selection

Store was much larger than I had original thought from the storefront. There was so much selection and the girls were great at helping me find what worked with my body type and budget. Fitting rooms were also quite private so you weren鈥檛 standing in view of the whole store with your party. Highly recommend.
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WeddingWire Wedding Awards 2016 Winner
WeddingWire Wedding Awards 2014 Winner

Pure Bridal Real Weddings

Nicole & Brandon
8 Photos 路 11/Jun/2022
Jodi & DR
31 Photos 路 02/Jun/2018
Paige & Devan
7 Photos 路 19/May/2018
Jessica & Andy
117 Photos 路 07/Oct/2017
Allison & Kevin
17 Photos 路 29/Aug/2015


11267 170 street T5M 0J1 Edmonton (Alberta)

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