Pure Bridal

11267 170 street T5M 0J1 Edmonton (Alberta) Map
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  • Reviews 45
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About Pure Bridal

Located in west Edmonton, Alberta, Pure Bridal is an intimate bridal boutique renowned for its commitment to offering brides an exclusive and personalized dress-shopping experience. Since opening in 2006, Pure Bridal has offered personalized service that is truly second to none. Pure Bridal has aligned its business with imaginative hair designers and makeup artists to style you in your dream look from head to toe for your special day.

Designs offered

The boutique at Pure Bridal was designed to resonate the look and feel of Manhattan. The atmosphere is calm, the surroundings modern and beautiful, providing an unforgettable bridal shopping experience. Luxurious bridal suites provide both comfort and privacy for the bride and her shopping companions. The oversized changing rooms offer plenty of space for a serene and relaxed environment. Pure Bridal gowns are openly displayed to allow for easy viewing.

Accessories offered

Pure Bridal carries new, exciting styles, including the latest trends in bridal fashion accessories. Some of these accessories include the following:

  • Bridal belts
  • Garters
  • Hair accessories
  • Jewelry
  • Veils
  • Clientele Bride, bridesmaids, flower girls

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45 Reviews for Pure Bridal


4.6 out of 5.0
  • Quality of service 4.6
  • Professionalism 4.7
  • Flexibility 4.4
  • Value 4.6
  • Response time 4.7

7 User photos

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  • Raven

    Raven K. · Married on 11/05/2019

    4.6
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      4.0
    • Flexibility:
      4.0
    • Professionalism:
      5.0

    Great selection

    Store was much larger than I had original thought from the storefront. There was so much selection and the girls were great at helping me find what worked with my body type and budget. Fitting rooms were also quite private so you weren’t standing in view of the whole store with your party. Highly recommend.

    Sent on 16/05/2019

    Pure Bridal's reply:

    Hi Raven.

    Thank you for making us a part of your wedding experience. It was a pleasure for us to work with you and your girls. You will forever be "our Blake Lively".
  • Jodi

    Jodi M. · Married on 02/06/2018

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Nailed it!

    Absolutely loved my experience at Pure Bridal. Went previously with a friends as well as my sister to pick out their Wedding dresses and fell in love with the atmosphere there. Told the lady helping me out the style I wanted and she picked out great dresses within my budget. Ended up purchasing the first dress she put me in. She nailed it.

    Sent on 06/07/2018
  • Paige

    Paige L. · Married on 19/05/2018

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Wedding Dress

    I loved being in pure bridal. The decoration of the store felt super girly and made the experience so fun. The girls were all so helpful and helped me find my dream dress. I went to 3 different places that week and pure bridal went above and beyond!

    Sent on 26/07/2018
  • Miranda

    Miranda R. · Getting married on 24/07/2021

    2.8
    • Quality of service:
      1.0
    • Responsiveness:
      5.0
    • Value:
      2.0
    • Flexibility:
      1.0
    • Professionalism:
      5.0

    Frustrating experience

    I went to pure bridal and it was not a good one, firstly she kept bringing me dresses that had full cleavage and open back when I kept teller her I did not like that style. Second we weren’t able to look around for dresses and see what they had. Two she did not know how to clip me in to the dresses properly, she told me to take off my bra which was worse because when I was trying on the dresses she clipped me in so loosely I felt so uncomfortable and was pretty much falling out of the dresses.

    Sent on 11/09/2020

    Pure Bridal's reply:

    Hi Miranda,

    We are apologize for your experience with us and would’ve liked for you to have had a better appointment. Let me address your concerns.

    At this time with the Covid 19 situation upon us we are asking all our guests to stay within their rooms to limit handling if merchandise and limit exposure. We ask this of all of our guests and it’s part of our store safety guidelines. We realize this is frustrating but it maintains social distancing. I’m addition It helps us reduce the need to sanitize the merchandise in return doesn’t cause more wear and tear on the gowns from over steaming.

    As for the type of gowns that were pulled for you, it comes down to tunnel vision on our part. You came in with a very specific budget and criteria. Your consultant took that criteria of “lots of sparkles” and had you try on all of our sparkly dresses. Unfortunately all the “sparkly” enough dresses we have are backless and have revealing bustlines. We would have loved to have had a gown you were looking for.

    Lastly we apologize for the clipping. This comes down to training and experience. We understand that it’s beyond frustrating when a sample doesn’t fit properly. The clipping of the dress is what helps with making it “fit” better so you can see what the dress can look like. There’s no excuses here for doing it wrong and making it uncomfortable for you.

    Wishing you love, health and happiness.
  • Andrea

    Andrea G. · Getting married on 03/07/2021

    4.0
    • Quality of service:
      3.0
    • Responsiveness:
      5.0
    • Value:
      4.0
    • Flexibility:
      5.0
    • Professionalism:
      3.0

    Beautiful dresses

    This location had incredibly beautiful dresses, and were very accommodating after I stupidly missed my original appointment due to a date mix up on my part. I was very excited to try on dresses there! However, my actual appointment itself was a bit lacking. I feel like the consultant was trying to get me in the most dresses possible in the shortest amount of time, and I didn't get to absorb the dresses or truly decide what I liked. I would have rather tried on 2-3 dresses and get to see how I feel than try on over 5 dresses rapidly. I wish she would have asked me how I would like to organize my time during the appointment at the beginning, and I felt a little intimidated at asking questions. There weren't really many smiles or much warmth. I also felt judged when I said my budget was around $1500, though open to more if I loved the dress. Ultimately, even though I loved one of the dresses I tried on, I didn't end up buying it just because of the appointment experience. However, they did truly have the prettiest dresses out of every shop I went to. And everyone has bad days- I think I just happened to catch my consultant on hers.

    Sent on 05/03/2021

    Pure Bridal's reply:

    Hi Andrea,
    We are truly sorry to hear that you did not have an enjoyable experience with us! We appreciate that you took the time out to write this review as we can only learn from our client's feedback. We wish you the best for your upcoming nuptial!
    Pure Bridal

Pure Bridal awards

45
WeddingWire Wedding Awards 2016 Winner
WeddingWire Wedding Awards 2014 Winner

Pure Bridal Real Weddings

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Location of Pure Bridal

11267 170 street Edmonton (Alberta) T5M 0J1
Location of (Pure Bridal)

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