The Brides' Project

431 Broadview Ave M4K 2N2 Toronto (Ontario) View map

Information about The Brides' Project

The Brides’ Project is an organization that supports cancer charities by selling beautiful wedding gowns. In operation in 2004, the Toronto-based business donates all profits to help find a cure for cancer. To date, The Brides’ Project has raised over $800,000. Not only do they give back, but their bridal collections are just as amazing!

Experience

The business was created by Helen Sweet, who came up with the idea after planning a budget-conscious wedding alongside seeing her loved ones being affected by cancer. Sweet dedicates this project to the many survivors and ones lost to the battle of cancer. The organization houses over 500 dresses, with two-thirds that are previously loved and one-third that are donated by salons once they are discontinued each year. Helen is also a licensed officiant in the Province of Ontario who has performed over 700 wedding ceremonies.

Designs offered

The business offers a number of high-end designer dresses. These include (but not limited to!) the following:

  • Pronovias
  • Maggie Sottero
  • Venus
  • Sophia Tolli
  • Mori Lee
  • Alfred Sung
  • Paloma Blanca
  • Vera Wang
  • Hayley Paige
  • Anais Annette

Also available is a selection of ethnic attire that includes Chinese, Korean, and Indian/Bengali pieces. Also available are redesigned gowns by Samantha of Sparkle & Pomp.

Accessories offered

The Brides’ Project sells shoes, winter wraps, jewelry, belts, petals, pillows, custom made veils, and headpieces. Customers must make an appointment to try on dresses and veils to ensure that every piece is in high quality for every bride, but the store is a self-service environment.

  • Clientele

    Bride

  • Services

    Appointments only, sample sales

  • Items Offered

    Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, shoes, veils

  • Bridal Gowns

    Under $500, $500 - $999, $1000 - $2499

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More information about The Brides' Project

  • What is the average turnaround time for a bridal gown? Less than 6 months
  • How often do you receive new bridal gowns? Weekly
  • What is your return policy? Final sale

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Reviews from The Brides' Project

5.0 / 5
  • Amy Lee, Married on 06/08/2017

    • Quality of service:
      Excellent
    • Responsiveness:
      Excellent
    • Value:
      Excellent
    • Flexibility:
      Excellent
    • Professionalism:
      Excellent

    I loved buying my dress at The Bride's Project. I heard about the organization and was hoping to find something I liked there and I found something that I LOVED! I highly recommend this wonderful place!

  • [Private user]

    • Quality of service:
      Excellent
    • Responsiveness:
      Excellent
    • Value:
      Excellent
    • Flexibility:
      Excellent
    • Professionalism:
      Excellent

    I went to The Bride's Project twice and had a great experience each time. There is a good selection of dresses and accessories, but you'd also need a bit of luck and possibly a few trips as new dresses arrive all the time. The first visit I did not end up finding my dress but my ... View more friend did! She found a beautiful lace dress for $600, and it was exactly what she was looking for. Inspired by my friend's find, I decided to go by myself the second time. I found my dress! A beautiful Mori Lee dress for $650 ($734 with tax) (I looked online afterwards and the original cost was $1551). The staff and volunteers were so nice and attentive, they were always available to help bring dresses and to take pictures for me, they went above and beyond. The prices can't be beat, and it is for a great cause so it's a win-win. Something to keep in mind is that most dresses will require dry cleaning and some alterations as the dresses are off the rack, so that will be an addition of $150-200+ for dry cleaning, and more for alterations. The Bride Project referred me to someone for the dry cleaning and alterations, and she's a great lady too!

  • [Private user]

    • Quality of service:
      Excellent
    • Responsiveness:
      Excellent
    • Value:
      Excellent
    • Flexibility:
      Excellent
    • Professionalism:
      Excellent

    The volunteers at the Bride's Project definitely made my shopping excursion a stress free and easy process. They were knowledgeable about their stock, about what alterations could be done to different dresses to make them more in line with my vision for my dress, and at the end ... View more of my hour appointment were as happy as my mother and I were to have found my dress. This self-serve, non-commission, warm and welcoming environment was exactly what I hoped it would be and I'm so happy that the money I spent on my dress will go to help people struggling to survive their fight with cancer. I will be telling everyone about this great shop and my wonderful experience there.

  • [Private user]

    • Quality of service:
      Excellent
    • Responsiveness:
      Excellent
    • Value:
      Excellent
    • Flexibility:
      Excellent
    • Professionalism:
      Excellent

    I was so happy with my experience at Brides Project. It was recommended by a friend who also got her dress there. During the appointment I felt so comfortable - it was low pressure, which is a huge deal for me. I tried on a ton of dresses and found one that was awesome. The bonus, the price was right and I got to feel good about where the money from the dress went.

  • Marisa Talarico, Married on 17/10/2015

    • Quality of service:
      Excellent
    • Responsiveness:
      Excellent
    • Value:
      Excellent
    • Flexibility:
      Excellent
    • Professionalism:
      Excellent

    I went to about 5 bridal salons while I was dress shopping ranging from low to high end and The Bride's Project was by far my favourite shop that I visited. The ladies at the shop were amazingly helpful and I never once felt pressured like I did at some of the other salons that I ... View more I visited in the Toronto area. The volunteers are always available to help you zip up, bring you an accessory or give you an opinion on potential alterations. I ended up finding the most beautiful, affordable and completely 'me', dress here and I can't wait for my fiancée to see me in it in a few short weeks! My experience at the Brides' Project was so memorable and my mom and I had so much fun, I can't recommend making an appointment at this shop enough! As a bride who is actually pretty uncomfortable with the whole mega-commercialization of weddings, this shop was a breath of fresh air. I loved that the dresses were pre-owned or donated from salons and affordable and that many of them come from happy brides who have worn the dress once before and have attached a beautiful note to the new owner. The whole experience was such a delight and I can't wait to share pictures from my wedding with them!

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