About The Brides' Project
The Brides’ Project is an organization that supports cancer charities by selling beautiful wedding gowns. In operation in 2004, the Toronto-based business donates all profits to help find a cure for cancer. To date, The Brides’ Project has raised over $800,000. Not only do they give back, but their bridal collections are just as amazing!
The business was created by Helen Sweet, who came up with the idea after planning a budget-conscious wedding alongside seeing her loved ones being affected by cancer. Sweet dedicates this project to the many survivors and ones lost to the battle of cancer. The organization houses over 500 dresses, with two-thirds that are previously loved and one-third that are donated by salons once they are discontinued each year. Helen is also a licensed officiant in the Province of Ontario who has performed over 700 wedding ceremonies.
The business offers a number of high-end designer dresses. These include (but not limited to!) the following:
Also available is a selection of ethnic attire that includes Chinese, Korean, and Indian/Bengali pieces. Also available are redesigned gowns by Samantha of Sparkle & Pomp.
The Brides’ Project sells shoes, winter wraps, jewelry, belts, petals, pillows, custom made veils, and headpieces. Customers must make an appointment to try on dresses and veils to ensure that every piece is in high quality for every bride, but the store is a self-service environment.
Appointments only, sample sales
Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, shoes, veils
Under $500, $500 - $999, $1000 - $2499
More information about The Brides' Project
Couples have also viewed:
Samantha, Married on 03/11/2018
I was very excited when I found out about The Brides Project and what they do. I found a beautiful dress, actually a couple of them and had to choose!!! The volunteers truly care about you finding something that makes you feel amazing, and you don't feel the sales pressure that you would elsewhere. I went in with an open mind for style as their stock changes constantly and am happy to say that they had a great selection. Sadly, Cancer has touched my life On many occasions. I have lost some very dear people to me, and proud to say I have some strong survivors in my life. My mom and my mother in law being 2 of them. Being able to help such an amazing cause, and wearing that on my wedding day made me feel better than I could have imagined. Thank you Brides Project for all you do, you guys are amazing!! I can't wait to donate my dress back for another bride to love.
Amy Lee, Married on 06/08/2017
I loved buying my dress at The Bride's Project. I heard about the organization and was hoping to find something I liked there and I found something that I LOVED! I highly recommend this wonderful place!
Marisa Talarico, Married on 17/10/2015
I went to about 5 bridal salons while I was dress shopping ranging from low to high end and The Bride's Project was by far my favourite shop that I visited. The ladies at the shop were amazingly helpful and I never once felt pressured like I did at some of the other salons that I visited in the Toronto area. The volunteers are always available to help you zip up, bring you an accessory or give you an opinion on potential alterations. I ended up finding the most beautiful, affordable and completely 'me', dress here and I can't wait for my fiancée to see me in it in a few short weeks! My experience at the Brides' Project was so memorable and my mom and I had so much fun, I can't recommend making an appointment at this shop enough! As a bride who is actually pretty uncomfortable with the whole mega-commercialization of weddings, this shop was a breath of fresh air. I loved that the dresses were pre-owned or donated from salons and affordable and that many of them come from happy brides who have worn the dress once before and have attached a beautiful note to the new owner. The whole experience was such a delight and I can't wait to share pictures from my wedding with them!
Tammy Douglas, Married on 01/08/2015
Both my bride and I purchased our dresses here and found dresses that we loved! Alterations were minimal and the atmosphere of the place was friendly. The self-serve approach was refreshing. We love the idea of helping such a good cause with our purchases and will be donating both of our dresses back for some future brides! They also recommended a delightful seamstress, Pom Penner, whom we both used. Her work was excellent and very reasonably priced. She handled everything including the dry-cleaning.
Peggy Barry, Married on 03/01/2015
I was discouraged when I went dress hunting. I could not find anything I liked, and they were all very expensive. A friend suggested I look at The Bride's Project. They have a wonderful selection of dresses for all sizes and all types of dresses. Most dresses were under $500. All proceeds goes to cancer research. I got a beautiful dress (exactly what I was looking for), at a wonderful price (no one can beat the price of the dress I found), and I supported cancer research all at the same time. This place is run by volunteers, and they were all very nice and very helpful. They also had a good eye for helping you find the perfect dress. Don't be discouraged if you don't find anything the first time. Make another appointment with them after a few months. They are always getting new dresses in. I found the perfect dress in my second appointment. If you live near a Bride's Project, I highly recommend you check them out. You won't regret it.
The Brides' Project awards
The Brides' Project Real Weddings
Location of The Brides' Project