The Brides' Project

431 Broadview Ave M4K 2N2 Toronto (Ontario) Map
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  • Photos 8
  • Reviews 34
  • Real Weddings 3
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About The Brides' Project

The Brides’ Project is an organization that supports cancer charities by selling beautiful wedding gowns. In operation in 2004, the Toronto-based business donates all profits to help find a cure for cancer. To date, The Brides’ Project has raised over $1.3 million. Not only do they give back, but their bridal collections are just as amazing!

Experience

The business was created by Helen Sweet, who came up with the idea after planning a budget-conscious wedding alongside seeing her loved ones being affected by cancer. Sweet dedicates this project to the many survivors and ones lost to the battle of cancer. The organization houses over 500 dresses, with approximately half that are previously loved and half that are donated by salons once they are discontinued each year. Helen is also a licensed officiant in the Province of Ontario who has performed over 900 wedding ceremonies.

Designs offered

The business offers a number of high-end designer dresses. These include (but not limited to!) the following:

  • Pronovias
  • Maggie Sottero
  • Venus
  • Sophia Tolli
  • Mori Lee
  • Alfred Sung
  • Paloma Blanca
  • Vera Wang
  • Hayley Paige
  • Anais Annette

Also available is a selection of ethnic attire that includes Chinese, Korean, and Indian/Bengali pieces. Also available are redesigned gowns by Zero Waste Weddings.

Accessories offered

The Brides’ Project sells shoes, winter wraps, jewelry, belts, petals, pillows, custom made veils, and headpieces. Customers must make an appointment to try on dresses, veils or to view accessories.

You can view our entire stock online and book your appointment at https://the-brides-project.myshopify.com/pages/in-person-appointments

  • Clientele Bride
  • Services Appointments only, sample sales
  • Items Offered Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, shoes, veils
  • Bridal Gowns Under $500, $500 - $999, $1000 - $2499
More information

More information about The Brides' Project

  • Which wedding dress designers do you carry in-store?
    All designers
  • Which bridesmaid dress designers do you carry in-store?
    None
  • What is the average turnaround time for a bridal gown?
    Less than 6 months
  • How often do you receive new bridal gowns?
    Weekly
  • What is your return policy?
    Final sale

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34 Reviews for The Brides' Project


5.0 out of 5.0
  • Quality of service 5.0
  • Professionalism 5.0
  • Flexibility 4.9
  • Value 5.0
  • Response time 5.0

1 User photo

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  • Nicole

    Nicole L. · Married on 04/07/2019

    5.0
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      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
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      5.0

    Best decision I made

    I had heard about The Brides Project from a few different friends before even getting engaged and it stuck with me! I'm a big fan of their cause and I'm so glad I was able to support it. The volunteers were very friendly and helped us get set up. There were so many options to choose from on the racks and they're organized practically. I ultimately found my dress within the suggested appointment time and never felt rushed. The whole experience was so easy and stress free. I have accompanied others to popular Bridal boutiques and found them too busy and over-stimulating so I'm still so happy that I ultimately went with the Brides Project. They recommended several other vendors for alterations as well as cleaning, both services that I ended up requiring and I was pleased with. I have been telling all my friends and family about The Brides Project and I plan to donate my dress for another bride to be.

    Sent on 14/07/2019
  • namiaw

    Audrey · Getting married on 23/10/2021

    5.0
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      5.0
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      5.0
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      5.0
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      5.0

    Smooth and thoughtful experience - budget friendly, environmentally friendly and socially conscious

    Great experience researching dresses to try on by visiting their Shopify website which is updated frequently as they digitize their inventory. I appreciated being able to pick 5-6 dresses for my appointment ahead of time and the staff answered my questions quickly via email and Facebook messages.

    The appointment scheduling process was easy and the protocols during this time are very thoughtful. The volunteer staff is friendly and knowledgeable especially since it was my first time trying on wedding dresses.

    Loved the selection and the ability to donate my funds to cancer research while getting a beautiful dress. Highly recommend buying from the Brides' Project!

    Sent on 18/06/2020
  • Cindy

    Cindy Y. · Married on 19/12/2020

    5.0
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      5.0
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      5.0
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      5.0
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    Amazing! Couldn't have asked for more

    Even during COVID, the service at the Bride's Project was phenomenal and professional. The selection of dresses was conveniently posted online and best of all, I found my dress here and the proceeds are going to a great cause!

    Sent on 17/05/2021
  • S

    Samantha · Married on 03/11/2018

    5.0
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      5.0
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      5.0
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      5.0
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      5.0
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    Best experience

    I was very excited when I found out about The Brides Project and what they do. I found a beautiful dress, actually a couple of them and had to choose!!! The volunteers truly care about you finding something that makes you feel amazing, and you don't feel the sales pressure that you would elsewhere. I went in with an open mind for style as their stock changes constantly and am happy to say that they had a great selection. Sadly, Cancer has touched my life On many occasions. I have lost some very dear people to me, and proud to say I have some strong survivors in my life. My mom and my mother in law being 2 of them. Being able to help such an amazing cause, and wearing that on my wedding day made me feel better than I could have imagined. Thank you Brides Project for all you do, you guys are amazing!! I can't wait to donate my dress back for another bride to love.

    Sent on 05/12/2018
  • A

    Amy L. · Married on 06/08/2017

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    I loved buying my dress at The Bride's Project. I heard about the organization and was hoping to find something I liked there and I found something that I LOVED! I highly recommend this wonderful place!

    Sent on 27/08/2017

The Brides' Project awards

34

The Brides' Project Real Weddings

Location of The Brides' Project

431 Broadview Ave Toronto (Ontario) M4K 2N2
Location of (The Brides' Project)

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