The Brides' Project

431 Broadview Ave M4K 2N2 Toronto (Ontario) Map
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About The Brides' Project

The Brides’ Project is an organization that supports cancer charities by selling beautiful wedding gowns. In operation in 2004, the Toronto-based business donates all profits to help find a cure for cancer. To date, The Brides’ Project has raised over $800,000. Not only do they give back, but their bridal collections are just as amazing!

Experience

The business was created by Helen Sweet, who came up with the idea after planning a budget-conscious wedding alongside seeing her loved ones being affected by cancer. Sweet dedicates this project to the many survivors and ones lost to the battle of cancer. The organization houses over 500 dresses, with two-thirds that are previously loved and one-third that are donated by salons once they are discontinued each year. Helen is also a licensed officiant in the Province of Ontario who has performed over 700 wedding ceremonies.

Designs offered

The business offers a number of high-end designer dresses. These include (but not limited to!) the following:

  • Pronovias
  • Maggie Sottero
  • Venus
  • Sophia Tolli
  • Mori Lee
  • Alfred Sung
  • Paloma Blanca
  • Vera Wang
  • Hayley Paige
  • Anais Annette

Also available is a selection of ethnic attire that includes Chinese, Korean, and Indian/Bengali pieces. Also available are redesigned gowns by Samantha of Sparkle & Pomp.

Accessories offered

The Brides’ Project sells shoes, winter wraps, jewelry, belts, petals, pillows, custom made veils, and headpieces. Customers must make an appointment to try on dresses and veils to ensure that every piece is in high quality for every bride, but the store is a self-service environment.

  • Clientele Bride
  • Services Appointments only, sample sales
  • Items Offered Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, shoes, veils
  • Bridal Gowns Under $500, $500 - $999, $1000 - $2499
More information

More information about The Brides' Project

  • What is the average turnaround time for a bridal gown?
    Less than 6 months
  • How often do you receive new bridal gowns?
    Weekly
  • What is your return policy?
    Final sale

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32 Reviews for The Brides' Project


5.0 out of 5.0
  • Quality of service 5.0
  • Professionalism 5.0
  • Flexibility 4.9
  • Value 5.0
  • Response time 5.0

1 User photo

The Brides' Project 1
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  • Nicole

    Nicole Librodo · Married on 04/07/2019

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Best decision I made

    I had heard about The Brides Project from a few different friends before even getting engaged and it stuck with me! I'm a big fan of their cause and I'm so glad I was able to support it. The volunteers were very friendly and helped us get set up. There were so many options to choose from on the racks and they're organized practically. I ultimately found my dress within the suggested appointment time and never felt rushed. The whole experience was so easy and stress free. I have accompanied others to popular Bridal boutiques and found them too busy and over-stimulating so I'm still so happy that I ultimately went with the Brides Project. They recommended several other vendors for alterations as well as cleaning, both services that I ended up requiring and I was pleased with. I have been telling all my friends and family about The Brides Project and I plan to donate my dress for another bride to be.

    Sent on 14/07/2019
  • S

    Samantha · Married on 03/11/2018

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Best experience

    I was very excited when I found out about The Brides Project and what they do. I found a beautiful dress, actually a couple of them and had to choose!!! The volunteers truly care about you finding something that makes you feel amazing, and you don't feel the sales pressure that you would elsewhere. I went in with an open mind for style as their stock changes constantly and am happy to say that they had a great selection. Sadly, Cancer has touched my life On many occasions. I have lost some very dear people to me, and proud to say I have some strong survivors in my life. My mom and my mother in law being 2 of them. Being able to help such an amazing cause, and wearing that on my wedding day made me feel better than I could have imagined. Thank you Brides Project for all you do, you guys are amazing!! I can't wait to donate my dress back for another bride to love.

    The Brides' Project 2
    Sent on 05/12/2018
  • A

    Amy Lee · Married on 06/08/2017

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    I loved buying my dress at The Bride's Project. I heard about the organization and was hoping to find something I liked there and I found something that I LOVED! I highly recommend this wonderful place!

    Sent on 27/08/2017
  • M

    Marisa Talarico · Married on 17/10/2015

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    I went to about 5 bridal salons while I was dress shopping ranging from low to high end and The Bride's Project was by far my favourite shop that I visited. The ladies at the shop were amazingly helpful and I never once felt pressured like I did at some of the other salons that I visited in the Toronto area. The volunteers are always available to help you zip up, bring you an accessory or give you an opinion on potential alterations. I ended up finding the most beautiful, affordable and completely 'me', dress here and I can't wait for my fiancée to see me in it in a few short weeks! My experience at the Brides' Project was so memorable and my mom and I had so much fun, I can't recommend making an appointment at this shop enough! As a bride who is actually pretty uncomfortable with the whole mega-commercialization of weddings, this shop was a breath of fresh air. I loved that the dresses were pre-owned or donated from salons and affordable and that many of them come from happy brides who have worn the dress once before and have attached a beautiful note to the new owner. The whole experience was such a delight and I can't wait to share pictures from my wedding with them!

    Sent on 20/08/2015
  • T

    Tammy Douglas · Married on 01/08/2015

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Both my bride and I purchased our dresses here and found dresses that we loved! Alterations were minimal and the atmosphere of the place was friendly. The self-serve approach was refreshing. We love the idea of helping such a good cause with our purchases and will be donating both of our dresses back for some future brides! They also recommended a delightful seamstress, Pom Penner, whom we both used. Her work was excellent and very reasonably priced. She handled everything including the dry-cleaning.

    Sent on 14/12/2015

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