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Allure Bridals is a Yorkton-based company that specializes in retailing and manufacturing stunning bridal gown collections. Their gowns are beautifully crafted with the finest beading and embroidery. With creative designs and quality customer service, your quest for the best wedding dress won't be a headache but will be the experience of a lifetime.


They started out as a retail store and worked for 12 years until they produced their first unofficial gown collection called Exclusive Bridals back in 1998. Their combined experience of retailing and manufacturing have made them a trusted and award-winning company.

Designs offered

They offer the following design collections:

  • Allure Bridals
  • Allure Couture
  • Allure Romance
  • Allure Women
  • Allure Modest
  • Allure Bridesmaids
  • Madison James
  • Accessories
  • Quinceanera
  • Allure men
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86% Recommended by couples
80 reviews
Esther O. Sent on 05/01/2023
5 out of 5 rating

Fit perfectly!

Loved my gown so much. It was the perfect fit!
Lady Sent on 09/02/2020
2.2 out of 5 rating

Terrible customer service

A group with 2 brides visited the Fort Myers location. The owner/manager went completely ballistic on one of the attendants. She simply asked if she was planning to come back to our group as the brides wanted to try other dresses and she had been away for a while talking with her seamstress. It was the most unprofessional experience I have ever been privy to with yelling on her part and a total loss of control. We actually had booked appointments and she confirmed she had heard of it but it was not recorded in the book. They do have a great choice of dresses but we obviously bought elsewhere.
Cortney B. Sent on 01/01/2017
5 out of 5 rating
I went in to look at dresses in, November of 2016, for my wedding that will be happening in 2018 (and yes I know still a ways off), but Pat Hyland helped me to find the perfect dress and we did. The dress fit perfectly and it was a dress from the trunk show. Pat helped find just the right accessories to go with the dress. She was amazing and just the perfect consultant. Thank you so much Pat and Amelishan Bridal for all your help in finding the perfect dress and making my planning easier and wedding day perfect.
Alyson P. Sent on 01/09/2016
4.2 out of 5 rating
Great dresses and great customer service
Genie F. Sent on 15/12/2016
4.6 out of 5 rating
I had not previously thought that I wanted to wear a "typical" wedding dress, but once I tried this on, I was surprised at how pretty the design and color were! I can't wait to wear it at our wedding!
Malikah M. Sent on 14/02/2017
5 out of 5 rating
I tried on some bridal gowns from this company and really enjoyed my experience there. However, i didn't end of purchasing my dress from them. I would recommend it to another bride-to-be though.
Hope S. Sent on 29/12/2016
5 out of 5 rating
wonderful work...I am glad I found your site!!!
Justin S. Sent on 24/12/2016
5 out of 5 rating
Highly Creative!!! Keep up the stellar work!!!!
Kim N. Sent on 09/02/2017
4.2 out of 5 rating
Wore an Allure bridal gown this past week at my Florida wedding - it came MUCH faster than expected (at The Wedding Shoppe in MN) and fit perfectly with minimal alterations just to the hem line since I wasn't wearing heels. A beautiful dress at a bargain price!
Kristen G. Sent on 01/12/2016
4.8 out of 5 rating
My dress was ordered through Carolina Bridal World in Smithfield. I ordered an Allure dress in February. I am 5'2" and was planning on wearing flats for the wedding as my husband is 5'6". Since the dress I ordered was all lace they told me to special order it to my height as it'd be cheaper to do that than to hem lace. I did and my dress did not make it to me until October so make sure you plan accordingly if you are going to do that. But the good thing about that was they actually special ordered it to ALL of my sizes and the dress fit PERFECTLY without alterations and was only $150 extra when I purchased the dress. Our guests could not stop raving about the beautiful that dress was.
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Allure Bridals Real Weddings

Emma & Chris
74 Photos 路 15/Jan/2022
Jessica & Marcel
67 Photos 路 18/Jun/2021
Julia & Demitri
48 Photos 路 05/Oct/2019
Kristin & Devin
32 Photos 路 01/Jun/2019
Stephanie & Myles
18 Photos 路 16/May/2019
Hillary & John
13 Photos 路 03/Mar/2019


Judi's Wedding World 418 Main Street N. S6H 3K2 Moose Jaw (Saskatchewan)

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