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Swoon Events is a full service event planning company in Toronto. We specialize in weddings, but love all events from social to corporate and beyond. At Swoon we design and execute beautiful events, and create personal experiences. Getting to know our clients’ wants and needs is so important to us. You can count on Swoon to be calm, hands-on and professional throughout your planning process. We know the ultimate goal is to deliver an event that goes above and beyond your expectations.

Services offered

The wedding solutions cover the entire planning and coordination process, from start to finish! Swoon Events services include:

  • Full Wedding Planning
  • Partial Wedding Planning
  • Month-of Coordination
  • Vendor referrals

Other services

In addition to weddings, Swoon Events also plans other special occasions and parties, such as:

  • Engagement Proposals & Parties
  • Bridal & Baby Showers
  • Bar/Bat Mitzvahs
  • Sweet 16's and more

More information

What wedding events do you provide services for?

Rehearsal dinner

What wedding planning services do you offer?

Budget analysis
Day-of coordination
Event design
Full planning
Guest list creation
Partial planning
To-do lists
Vendor referrals

What types of weddings do you accommodate?

Double weddings

How many planners are on your team?


What is the starting price for day-of wedding coordination?


What is the starting price for partial wedding planning?


What is the starting price for full wedding planning?


Do you offer an hourly rate?


What is the hourly rate?

illustration question

Any other questions?

Request pricing
5.0 out of 5 rating
WeddingWire Wedding Awards 2015 Winner
76 reviews
  • Quality of service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples

68 User photos

76 reviews See all
Marly P. Married on 30/06/2022
5 out of 5 rating

Very positive!

Alana was amazing to work with. She is a very positive person and is fun to be around, very organized, responsive and flexible. Alana was creative, worked with great vendors and really made our day extra special. We loved working with Alana and would recommend her!
Josh D. Married on 29/05/2022
5 out of 5 rating

Best Wedding Planner Anyone Could Ask For!

I can without a doubt say that our wedding would not have been the same without Alana helping us make every dream into reality. Having delayed our wedding an entire year due to the pandemic, Alana was able to deal with all of our vendors and took all the stress away from what was a very difficult situation. She was always optimistic, quick to respond, organized, and attentive during our almost 2 years of working together. Would recommend in a heartbeat without question.
Georgia E. Married on 25/06/2021
5 out of 5 rating


There are truly no words to describe how amazing Alana and her team at Swoon Events are… so much so, we planned TWO weddings! Although we had been working for Alana for over two years, we decided to move up the date of our wedding and planned it ALL within 3 weeks. We firmly believe that no one other than Alana could have pulled it off so beautifully for us. Her expertise was so evident every step of the way - from securing the best vendors to planning each detail, it came together in a way better than we could have even imagined. Not to mention, she is truly an amazing person and walked beside us while we navigated planning a wedding in a pandemic. She is calm, cool and collected - our day couldn’t have ran smoother. You can count on Alana to ensure that every detail is taken care of, allowing you to make the most of your special day! I truly cannot recommend Swoon Events enough! LOVE YOU ALANA! Thank you for making my wedding dreams come true, not one, but twice!!!
Rachel P. Married on 26/02/2021
5 out of 5 rating

Amazing, professional, reliable!

Alana and her team are highly organized and professional. Alana planned the entire wedding from start to finish, and the day far exceeded my expectations. She is calm, collected, organized, friendly, trustworthy, and highly reliable. Being an indecisive bride, Alana kept a level head and was able to help guide me to the right decisions/choices. Her work shone on the day of the of the wedding, she came prepared and was able to execute the day seamlessly and professionally. She truly cares about the bride and groom, is supportive, and will look out for the best for your day. Thank you Alana and Swoon Events for everything!
Mike D. Married on 05/09/2020
5 out of 5 rating

Say "I Do" to Alana Swoon Events!

We came to Alana for full service wedding planning and boy did she deliver. Not sure where we would be without her masterful planning skills and collaboration (probably in tears and divorced). Due to the pandemic, Alana calmly rescheduled our wedding multiple times, worked with all the vendors, and kept us organized along the way. Did we mention this was no ordinary wedding. Together, we came up with memorable experiences that would make it one-of-a-kind. "Do you know someone who can design a custom train for the groom?" “What about a Marie Antoinette-inspired strolling table to serve guests champagne?” “What about ballerinas to carry our baby down the aisle?” “What about stunt doubles who dressed exactly like us to perform our first dance?” The answer was always yes. We got our dream wedding thanks to our DREAM planner and her team. And we really wouldn’t change a thing.
Shaggy R. Married on 28/09/2019
5 out of 5 rating

An unforgettable experience and relationship our family will cherish forever!!!

Alana was a consummate professional from our first meeting through to the end of our wedding day. She has a vast amount of experience which she shares without question. Without fail, I have to recommend working with Alana/Swoon Events as one of the most pleasurable and organic professional relationships I have enjoyed. Swoon Events made our wedding day an event we will never forget!
Nicole M. Married on 01/09/2019
5 out of 5 rating

Swooning over Swoon

So much praise for Alana at Swoon Events! She was referred by a friend, but I knew it was meant to be as soon as we met! We clicked instantly and she quickly became my go-to for all things wedding. Alana was always on the ball - taking care of every detail, often before I even asked. My now-husband and I both work demanding jobs with long hours and there is absolutely no way we would have been able to plan our wedding without her. Alana is responsive, knowledgeable, well-connected in the industry, patient and truly just one of the most lovely people to be around, always smiling, positive and going the extra mile. Not only was Alana instrumental in helping us plan our BEST DAY EVER, but she also became part of the family. We love Alana and could not recommend her more!!!!
Susan F. Married on 18/08/2019
5 out of 5 rating

Totally worth it!

Alana made my life so much easier! She is very organized and connected me with great vendors. She is so friendly and bubbly. Whenever we met with vendors everyone ended up laughing. Alana is very patient, despite my millions of emails. She responds in a timely manner with a wealth of great information. When stress levels get high, Alana is there as a sounding board. I am so glad I hired her to plan our wedding.
Nia L
Nia L. Married on 17/11/2018
5 out of 5 rating

No words can describe the AMAZING Swoon Events team!

I can't imagine what I would've done without Alana on our wedding day. We hired Alana for month-of wedding planning and boy was it worth it. Alana is professional, extremely organized, but also flexible and understanding. Most of all Alana was so easy to talk to and understands your vision quickly. That made the entire wedding planning experience so much more enjoyable and less stressful. On our wedding day Alana and her assistant Sara saved us from decor disaster when I forgot to pack the 500 tealight candles that I had purchased for the wedding. Alana calmly told me that she couldn't find the candles, I panicked realizing I'd forgotten, while she calmly proposed a solution and executed it in time for the reception. I can't say enough about the Swoon Events team! All I can say is thank you for making our special day a magical one :).
Monica R. Married on 18/08/2018
5 out of 5 rating

Thank you Alana & Swoon Events!

Thank you to Alana of Swoon Events for helping to make our wedding day perfect! Alana impressed us from the first minute we met her and we knew immediately she would be the perfect "month-of" planner for our wedding. She was highly professional, friendly, proactive and organzied...all the traits one would look for in a planner. There was no way we could have enjoyed the day like we did if it hadn't been for Swoon Events. Thank you Alana!!!
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Are you interested?

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WeddingWire Wedding Awards 2015 Winner

Swoon Events Real Weddings

Tera & Michael
103 Photos · 28/Jul/2018

Meet the team

Alana Klein
Alana Klein
Owner & Lead Planner

I have had the pleasure of planning events for over 8 years, working with some of the industries top vendors to produce beautiful, memorable and seamless weddings and events. I have also had my work featured in luxury publications such as Wedluxe and Elegant Wedding Magazine.

Taking the time to get to know my clients wants and needs is so important to me. My ultimate goal is to deliver an event that goes above and beyond my clients’ greatest expectations. There is no better feeling than providing a stress free wedding day for my couples as well as their families. You can count on me to be calm, hands-on and professional throughout our relationship. Many of my clients end up friends for long after the event is over!

Sara Lombardi
Sara Lombardi
Senior Event Planner

I have been part of the Swoon Events team for a number of years. I love organization, and am a master of checking final details. You can find me sewing on buttons or bustling a dress, whatever the task, I'm on it! I love connecting with my clients, and I may still shed a tear every time I send a bride down the aisle. Every wedding is so unique and special, I feel priviliged to get to be involved in so many people's special days!

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Toronto, ON M9C 3K7 Toronto (Ontario)

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