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At Novelle Bridal Shop, Edmonton, we swoon over love stories, enjoy new friendships, love to share laughs and have a passion for finding that perfect wedding dress. They believe each bride should be the centre of attention with all spotlights on them and will be there to support and help their brides shine. They aim to create the most memorable, enjoyable and personal experience for all our brides.

Designs Offered

Let us help you find your dream dress with a complimentary personal consultation at Novelle Bridal Shop. Book a private appointment with a Novelle consultant for a totally dreamy shopping experience. They are a team of professional girly girls, who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. Novelle carries many of the biggest names in bridal fashion, including the following designers:

  • Allure
  • Made with Love
  • Mikaella
  • Sottero & Midgley
  • Maggie Sottero
  • Blue Willow by Anne Barge
  • WTOO by Watters
  • Willowby by Watters
  • Eve of Milady
  • Studio Levana
  • Theia White Collection
  • Enzoani
  • Blue by Enzoani
  • Madi Lane
  • Pronovias and more

Accessories Offered

Your wedding look will not be complete without the proper accessories! Find everything you need at Novelle Bridal Shop, including the following:

  • Bracelets
  • Earrings
  • Headpieces
  • Necklaces
  • Shoes
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Frequently asked questions

Who do you provide services for?


Which of the following services do you provide?

Appointments only
Sample sales
Trunk shows

Which of the following items do you offer?

Bridal belts
Bridal gowns
Hair accessories
Plus size gowns
Sample gowns

Which wedding dress designers do you carry in-store?

Eve of Milady, Allure, Mikaella, WTOO by Watters, Made with Love, Theia, Pronovias, Sottero & Midgley, Blue Willow by Anne Barge, Willowby by Watters, Watters, Maggie Sottero, Rosa Clara, White One, Chic Nostalgia, Madi Lane, Enzoani, Blue by Enzoani

Which bridesmaid dress designers do you carry in-store?

Theia Bridesmaids

What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?


What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

$1000 - $2499
$2500 - $3999
$4000 - $6499
$6500 - $7999

How do you price dress alterations?

By piece
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Any other questions?

Request pricing

Reviews for Novelle Bridal Shop

4.7 out of 5 rating
4.7 out of 5 rating
65 reviews
95% recommend it
  • Quality of service
    4.8 out of 5 rating
  • Response time
    4.8 out of 5 rating
  • Professionalism
    4.8 out of 5 rating
  • Value
    4.7 out of 5 rating
  • Flexibility
    4.7 out of 5 rating
Jaymie M. Sent on 31/01/2024
5 out of 5 rating

The perfect dress

Their stylists were awesome and receptive to my vision, they helped me find the PERFECT dress.
Sam M. Sent on 13/08/2023
5 out of 5 rating

Fairytale Wedding

Kyla was amazing helping me pick out my dress. I showed her some of my favourites they had, but I ended up going with a dress Kyla had picked out for me based on what I liked! She made the process so easily, and it was one of the least stressful wedding tasks I had. Would absolutely recommend working with her. She really listened to what I wanted and found my dream dress!!! Thank you Kyla!
Jason M. Sent on 18/06/2023
5 out of 5 rating

Amazing Bridal Dress Experience

My wife had a good idea of the designer and dress she was interested in before her appointment at Novelle. Prior to the appointment, the stylist scheduled a phone call with her to get an even better sense of what she was looking for and to get to know her better. Once at the appointment, it felt personal and the stylist (Jessica) really listened to her. Jessica had a variety of dresses picked out for here and all were amazing and ones she could see myself choosing. Because it was during COVID, she went to the appointment alone - the girls at Novelle made it a memorable and fun experience. The dress arrived from Australia within the timeframe quoted (seven months) with no issues.

Everyone at Novelle went above and beyond to make sure it was a memorable experience and that she got exactly what she was looking for in a dress.
Shi-Jiuan H. Sent on 06/10/2022
5 out of 5 rating

Awesome place to find your dress

Staff was super friendly and helpful! The space was gorgeous especially upstairs when I got to try on my dress. The environment was welcoming.

I loved my experience at Novelle Bridal and would recommend it to anyone looking for their wedding dress!
Blenda Sent on 24/10/2021
4.8 out of 5 rating

Love the dress, love the staff!!

I have been feeling so down going from one bridal store to another, none of them carried any dress I liked. But going to this boutique was the best thing I could have ever done!! Every dress handed to me, I LOVE! Unlike other places, here, I was actually confused of which one I should choose! The staff really knows what they are doing and really made the experience great for me and my family!
Jeremiah Sent on 01/09/2021
5 out of 5 rating

Best wedding dress

I loved working with the staff. I got the wedding dress of my dream
David T. Sent on 10/08/2021
5 out of 5 rating

Best bridal experience!

I am a plus size bride and even though I am a very confident person most days, shopping for a wedding dress was intimidating to me. The girls at Novelle were amazing from the phone consult to the day I picked up my dress and took her home!
Kayla R. Sent on 28/03/2021
5 out of 5 rating

Best Experience Shopping EVER!

Going in to dress shopping I was really nervous that I wouldn't find something that I loved on myself however, Diana at Novelle made my experience absolutely phenomenal. The whole process was so easy. Diana was so sweet and accommodating and helped me find the dress of my dreams. I would recommend Novelle to any future brides!
Raeleen Sent on 07/12/2020
5 out of 5 rating

So pleased!

Very pleased with my shopping experience at Novelle Diana was my consultant and she was a doll! She was patient, helpful, and supportive. She was very kind and accommodating, offering helpful advice but ultimately letting me come to my own decision. I never felt pressured into anything. I loved that they do a phone consult before you have your apt in order to get to know you and get a feel for that you're looking for. Wedding dress shopping during Covid, and wedding planning in general, has been a rough go... but Diana made it a lot more palatable. My dress came in way earlier than I expected and I can't wait to wear it!
Kayley C. Sent on 16/08/2020
5 out of 5 rating

Incredible Experience!!

I am SO glad I went to Novelle to pick my wedding dress!! From start to finish, we had such an incredible experience!! The consultant really took the time to get to know me, my bridal party, and my family! We felt so special & I found the PERFECT dress & accessories!! Thank you so much, ladies !!
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Novelle Bridal Shop Real Weddings

Rebecca & Brian
7 Photos 路 17/Jun/2023
Markiana & Andy
140 Photos 路 17/Sep/2022
Shi-Jiuan & Jason
50 Photos 路 06/Sep/2022
Jessica & Mike
83 Photos 路 25/Aug/2022
Monique & Devon
11 Photos 路 14/Aug/2022
Rebecca & Tyler
32 Photos 路 07/Jul/2022


10553 124 st NW T5N 1R8 Edmonton (Alberta)

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