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Weddings

Novelle Bridal Shop

Edmonton, Alberta View map

About

At Novelle Bridal Shop, Edmonton, we swoon over love stories, enjoy new friendships, love to share laughs and have a passion for finding that perfect wedding dress. They believe each bride should be the centre of attention with all spotlights on them and will be there to support and help their brides shine. They aim to create the most memorable, enjoyable and personal experience for all our brides.

Designs Offered

Let us help you find your dream dress with a complimentary personal consultation at Novelle Bridal Shop. Book a private appointment with a Novelle consultant for a totally dreamy shopping experience. They are a team of professional girly girls, who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. Novelle carries many of the biggest names in bridal fashion, including the following designers:

  • Allure
  • Made with Love
  • Mikaella
  • Sottero & Midgley
  • Maggie Sottero
  • Blue Willow by Anne Barge
  • WTOO by Watters
  • Willowby by Watters
  • Eve of Milady
  • Studio Levana
  • Theia White Collection
  • Enzoani
  • Blue by Enzoani
  • Madi Lane
  • Pronovias and more

Accessories Offered

Your wedding look will not be complete without the proper accessories! Find everything you need at Novelle Bridal Shop, including the following:

  • Bracelets
  • Earrings
  • Headpieces
  • Necklaces
  • Shoes

Highlights

Clientele

Bride, bridesmaids

Services

Appointments only, sample sales, trunk shows

Items Offered

Bridal belts, bridal gowns, hair accessories, jewellery, plus size gowns, sample gowns, shoes, undergarments, veils

Bridal Gowns

$1000 - $2499, $2500 - $3999, $4000 - $6499, $6500 - $7999

More information

Which wedding dress designers do you carry in-store?

Eve of Milady, Allure, Mikaella, WTOO by Watters, Made with Love, Theia, Pronovias, Sottero & Midgley, Blue Willow by Anne Barge, Willowby by Watters, Watters, Maggie Sottero, Rosa Clara, White One, Chic Nostalgia, Madi Lane, Enzoani, Blue by Enzoani

Which bridesmaid dress designers do you carry in-store?

Theia Bridesmaids

What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final sale

How do you price dress alterations?

By piece

61 reviews

Write a review
Rated
4.7
out of 5.0
  • Quality of service
    Rating 4.7 out of 5
  • Response time
    Rating 4.7 out of 5
  • Professionalism
    Rating 4.8 out of 5
  • Value
    Rating 4.7 out of 5
  • Flexibility
    Rating 4.7 out of 5

25 User photos

  • Blenda
    Blenda Married on 19/09/2021
    Rating 4.8 out of 5
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    Love the dress, love the staff!!

    I have been feeling so down going from one bridal store to another, none of them carried any dress I liked. But going to this boutique was the best thing I could have ever done!! Every dress handed to me, I LOVE! Unlike other places, here, I was actually confused of which one I should choose! The staff really knows what they are doing and really made the experience great for me and my family!

    Novelle Bridal Shop's reply:

    Hi Blenda, thank you so much for your amazing review! We're so happy that you found the one with us and we're so thankful to have been a small part in your big day. Congratulations again!
  • Jeremy
    Jeremiah Married on 28/08/2021
    Rating 5 out of 5
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    Best wedding dress

    I loved working with the staff. I got the wedding dress of my dream

    Novelle Bridal Shop's reply:

    Thank you so much for your 5 star review! We're so happy you found the one and we got to be a small part in your big day.
  • Kaylar
    Kayla R. Married on 07/08/2021
    Rating 5 out of 5
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    Best Experience Shopping EVER!

    Going in to dress shopping I was really nervous that I wouldn't find something that I loved on myself however, Diana at Novelle made my experience absolutely phenomenal. The whole process was so easy. Diana was so sweet and accommodating and helped me find the dress of my dreams. I would recommend Novelle to any future brides!

    Novelle Bridal Shop's reply:

    Hi Kayla, thank you so much for taking the time to share this wonderful review! Diana will be so pleased to hear that she made your experience so memorable and we're so happy you chose us to find your dream dress! We truly appreciate it. Have a wonderful day, Jessica
  • David
    David T. Married on 10/07/2021
    Rating 5 out of 5
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    Best bridal experience!

    I am a plus size bride and even though I am a very confident person most days, shopping for a wedding dress was intimidating to me. The girls at Novelle were amazing from the phone consult to the day I picked up my dress and took her home!
  • Allie
    Allie Married on 03/10/2020
    Rating 5 out of 5
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    Love love love

    I cannot say enough about Novelle! I went there for my first-time appointment. Ivana was my consultant and was amazing! So patient, knew exactly what options to pull and made it an overall great experience. I ended up shopping around some more before returning to Novelle. I popped in on a busy Saturday hoping to try the dress on again - they were so accommodating and squeezed me in for a final try on before saying yes to the dress! Thank you, Novelle!!

    Novelle Bridal Shop's reply:

    Hi Allie, Thank you so much for your kind review! We are so happy that we were able to help you find your dream dress- and we cannot wait for you to wear it walking down the aisle. Congratulations once again, Jessica
  • Courtney
    Courtney Married on 15/08/2020
    Rating 5 out of 5
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    Beautiful shop with the nicest ladies!

    They have so many gorgeous options to choose from, and their sales associates truly make you feel like the most beautiful bride. They helped me find the perfect compromise between simple elegance and bridal bling. I love my dress so much!

    Novelle Bridal Shop's reply:

    Hi Courtney, thank you so much for this kind review! We are so happy that we got to be a small part in your big day and help you find your dream dress. It was such a pleasure! Thank you and congratulations once again, the Novelle team x
  • Kayley
    Kayley C. Married on 14/07/2020
    Rating 5 out of 5
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    Incredible Experience!!

    I am SO glad I went to Novelle to pick my wedding dress!! From start to finish, we had such an incredible experience!! The consultant really took the time to get to know me, my bridal party, and my family! We felt so special & I found the PERFECT dress & accessories!! Thank you so much, ladies !!

    Novelle Bridal Shop's reply:

    Hi Kayley, thank you so much for sharing these kind words! We had so much fun helping you find your dream dress and we've been swooning over all of your photos since your big day. You look AMAZING. Thank you so much one again, the Novelle team x
  • Alicia
    Alicia S. Married on 19/10/2019
    Rating 5 out of 5
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    Perfect dress

    The dress they created with me was original, beautiful and perfect for me. Everyone that i interacted with was a pleasure to deal with.

    Novelle Bridal Shop's reply:

    Hi Alicia, thank you so much for your kind review and for sharing a photo of you in your dress! We always love seeing it all come together for our brides on their big day, and we're so happy that we were able to create your bridal vision. We wish you and your husband a lifetime of happiness, Jessica
  • Erin
    Erin Married on 07/09/2019
    Rating 5 out of 5
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    Perfect dress!

    My dress was perfect. It needed minimal alterations and came in before the expected date. All the ladies at Novelle were amazing to work with. From start to finish it was the best experience!
  • Megan
    Megan Married on 20/07/2019
    Rating 5 out of 5
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    Amazing to work with!

    I found a beautiful dress at Novelle and they were a dream to work with! They were super responsive to any questions I had and even talked me out of dress FOMO! Lol! Even after the wedding was done, they responded to my questions about recommendations for dry cleaners. Highly recommend!

    Novelle Bridal Shop's reply:

    Hi Megan, thank you so much for these kind words and for sending us photos from your gorgeous wedding day! We love helping each and every one of our brides, and we always get so excited to see photos from the big day. Congratulations to you both!

Awards

  • 61

Novelle Bridal Shop Real Weddings

  • Jordan & Gabe
    81 Photos · 05/Sep/2021
  • Leah Smith & Andrew Smith
    7 Photos · 14/Jul/2021
  • Sarah & Brent
    96 Photos · 18/Jan/2020
  • Allie & Jeff
    16 Photos · 14/Sep/2019
  • Samantha & Elliot
    160 Photos · 14/Sep/2019
  • Terra & Randy
    8 Photos · 08/Sep/2019

Map

10553 124 st NW T5N 1R8 Edmonton (Alberta)

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