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Weddings

Novelle Bridal Shop

Edmonton, Alberta View map

About

At Novelle Bridal Shop, Edmonton, we swoon over love stories, enjoy new friendships, love to share laughs and have a passion for finding that perfect wedding dress. They believe each bride should be the centre of attention with all spotlights on them and will be there to support and help their brides shine. They aim to create the most memorable, enjoyable and personal experience for all our brides.

Designs Offered

Let us help you find your dream dress with a complimentary personal consultation at Novelle Bridal Shop. Book a private appointment with a Novelle consultant for a totally dreamy shopping experience. They are a team of professional girly girls, who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. Novelle carries many of the biggest names in bridal fashion, including the following designers:

  • Allure
  • Made with Love
  • Mikaella
  • Sottero & Midgley
  • Maggie Sottero
  • Blue Willow by Anne Barge
  • WTOO by Watters
  • Willowby by Watters
  • Eve of Milady
  • Studio Levana
  • Theia White Collection
  • Enzoani
  • Blue by Enzoani
  • Madi Lane
  • Pronovias and more

Accessories Offered

Your wedding look will not be complete without the proper accessories! Find everything you need at Novelle Bridal Shop, including the following:

  • Bracelets
  • Earrings
  • Headpieces
  • Necklaces
  • Shoes

Highlights

Clientele

Bride, bridesmaids

Services

Appointments only, sample sales, trunk shows

Items Offered

Bridal belts, bridal gowns, hair accessories, jewellery, plus size gowns, sample gowns, shoes, undergarments, veils

Bridal Gowns

$1000 - $2499, $2500 - $3999, $4000 - $6499, $6500 - $7999

More information

Which wedding dress designers do you carry in-store?

Eve of Milady, Allure, Mikaella, WTOO by Watters, Made with Love, Theia, Pronovias, Sottero & Midgley, Blue Willow by Anne Barge, Willowby by Watters, Watters, Maggie Sottero, Rosa Clara, White One, Chic Nostalgia, Madi Lane, Enzoani, Blue by Enzoani

Which bridesmaid dress designers do you carry in-store?

Theia Bridesmaids

What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final sale

How do you price dress alterations?

By piece
illustration question

Any other questions?

Request pricing

62 reviews

Write a review
Rated
4.7
out of 5.0
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    4.7 out of 5 rating
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25 User photos

  • Shi-Jiuan
    Shi-Jiuan H. Married on 06/09/2022
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    Awesome place to find your dress

    Staff was super friendly and helpful! The space was gorgeous especially upstairs when I got to try on my dress. The environment was welcoming.

    I loved my experience at Novelle Bridal and would recommend it to anyone looking for their wedding dress!
  • Blenda
    Blenda Married on 19/09/2021
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    Love the dress, love the staff!!

    I have been feeling so down going from one bridal store to another, none of them carried any dress I liked. But going to this boutique was the best thing I could have ever done!! Every dress handed to me, I LOVE! Unlike other places, here, I was actually confused of which one I should choose! The staff really knows what they are doing and really made the experience great for me and my family!

    Novelle Bridal Shop's reply:

    Hi Blenda, thank you so much for your amazing review! We're so happy that you found the one with us and we're so thankful to have been a small part in your big day. Congratulations again!
  • Raeleen
    Raeleen Married on 16/09/2021
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    So pleased!

    Very pleased with my shopping experience at Novelle Diana was my consultant and she was a doll! She was patient, helpful, and supportive. She was very kind and accommodating, offering helpful advice but ultimately letting me come to my own decision. I never felt pressured into anything. I loved that they do a phone consult before you have your apt in order to get to know you and get a feel for that you're looking for. Wedding dress shopping during Covid, and wedding planning in general, has been a rough go... but Diana made it a lot more palatable. My dress came in way earlier than I expected and I can't wait to wear it!

    Novelle Bridal Shop's reply:

    Hi Raeleen,
    We're so happy to hear that you found the one! We truly appreciate your feedback and are so happy you had a wonderful experience in these crazy times. We can't wait for you to walk down the aisle in your dream dress. Have a wonderful time, Jessica
  • illustration stars

    Are you interested?

    Request pricing
  • Jeremy
    Jeremiah Married on 28/08/2021
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    Best wedding dress

    I loved working with the staff. I got the wedding dress of my dream

    Novelle Bridal Shop's reply:

    Thank you so much for your 5 star review! We're so happy you found the one and we got to be a small part in your big day.
  • Leah
    Leah Married on 07/08/2021
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    Bought my dress here

    I came to Novelle after not enjoying my experience at Davids bridal. It was night and day difference the Novelle staff helped me find the perfect dress and i felt like there was so much selection!! Amazing!
  • Kaylar
    Kayla R. Married on 07/08/2021
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    Best Experience Shopping EVER!

    Going in to dress shopping I was really nervous that I wouldn't find something that I loved on myself however, Diana at Novelle made my experience absolutely phenomenal. The whole process was so easy. Diana was so sweet and accommodating and helped me find the dress of my dreams. I would recommend Novelle to any future brides!

    Novelle Bridal Shop's reply:

    Hi Kayla, thank you so much for taking the time to share this wonderful review! Diana will be so pleased to hear that she made your experience so memorable and we're so happy you chose us to find your dream dress! We truly appreciate it. Have a wonderful day, Jessica
  • David
    David T. Married on 10/07/2021
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    Best bridal experience!

    I am a plus size bride and even though I am a very confident person most days, shopping for a wedding dress was intimidating to me. The girls at Novelle were amazing from the phone consult to the day I picked up my dress and took her home!
  • Allie
    Allie Married on 03/10/2020
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    Love love love

    I cannot say enough about Novelle! I went there for my first-time appointment. Ivana was my consultant and was amazing! So patient, knew exactly what options to pull and made it an overall great experience. I ended up shopping around some more before returning to Novelle. I popped in on a busy Saturday hoping to try the dress on again - they were so accommodating and squeezed me in for a final try on before saying yes to the dress! Thank you, Novelle!!

    Novelle Bridal Shop's reply:

    Hi Allie, Thank you so much for your kind review! We are so happy that we were able to help you find your dream dress- and we cannot wait for you to wear it walking down the aisle. Congratulations once again, Jessica
  • Courtney
    Courtney Married on 15/08/2020
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    Beautiful shop with the nicest ladies!

    They have so many gorgeous options to choose from, and their sales associates truly make you feel like the most beautiful bride. They helped me find the perfect compromise between simple elegance and bridal bling. I love my dress so much!

    Novelle Bridal Shop's reply:

    Hi Courtney, thank you so much for this kind review! We are so happy that we got to be a small part in your big day and help you find your dream dress. It was such a pleasure! Thank you and congratulations once again, the Novelle team x
  • Kayley
    Kayley C. Married on 14/07/2020
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    Incredible Experience!!

    I am SO glad I went to Novelle to pick my wedding dress!! From start to finish, we had such an incredible experience!! The consultant really took the time to get to know me, my bridal party, and my family! We felt so special & I found the PERFECT dress & accessories!! Thank you so much, ladies !!

    Novelle Bridal Shop's reply:

    Hi Kayley, thank you so much for sharing these kind words! We had so much fun helping you find your dream dress and we've been swooning over all of your photos since your big day. You look AMAZING. Thank you so much one again, the Novelle team x

Awards

62

Novelle Bridal Shop Real Weddings

Monique & Devon
11 Photos 路 14/Aug/2022
Jordan & Gabe
81 Photos 路 05/Sep/2021
Leah Smith & Andrew Smith
7 Photos 路 14/Jul/2021
Sarah & Brent
96 Photos 路 18/Jan/2020
Allie & Jeff
16 Photos 路 14/Sep/2019
Samantha & Elliot
160 Photos 路 14/Sep/2019

Map

10553 124 st NW T5N 1R8 Edmonton (Alberta)

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