Novelle Bridal Shop

10553 124 st NW T5N 1R8 Edmonton (Alberta) Map
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About Novelle Bridal Shop

At Novelle Bridal Shop, Edmonton, we swoon over love stories, enjoy new friendships, love to share laughs and have a passion for finding that perfect wedding dress. They believe each bride should be the centre of attention with all spotlights on them and will be there to support and help their brides shine. They aim to create the most memorable, enjoyable and personal experience for all our brides.

Designs Offered

Let us help you find your dream dress with a complimentary personal consultation at Novelle Bridal Shop. Book a private appointment with a Novelle consultant for a totally dreamy shopping experience. They are a team of professional girly girls, who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. Novelle carries many of the biggest names in bridal fashion, including the following designers:

  • Allure
  • Made with Love
  • Mikaella
  • Sottero & Midgley
  • Maggie Sottero
  • Blue Willow by Anne Barge
  • WTOO by Watters
  • Willowby by Watters
  • Eve of Milady
  • Studio Levana
  • Theia White Collection
  • Enzoani
  • Blue by Enzoani
  • Madi Lane
  • Pronovias and more

Accessories Offered

Your wedding look will not be complete without the proper accessories! Find everything you need at Novelle Bridal Shop, including the following:

  • Bracelets
  • Earrings
  • Headpieces
  • Necklaces
  • Shoes
  • Clientele Bride, bridesmaids
  • Services Appointments only, sample sales, trunk shows
  • Items Offered Bridal belts, bridal gowns, hair accessories, jewellery, plus size gowns, sample gowns, shoes, undergarments, veils
  • Bridal Gowns $1000 - $2499, $2500 - $3999, $4000 - $6499, $6500 - $7999
More information

More information about Novelle Bridal Shop

  • Which wedding dress designers do you carry in-store?
    Eve of Milady, Allure, Mikaella, WTOO by Watters, Made with Love, Theia, Pronovias, Sottero & Midgley, Blue Willow by Anne Barge, Willowby by Watters, Watters, Maggie Sottero, Rosa Clara, White One, Chic Nostalgia, Madi Lane, Enzoani, Blue by Enzoani
  • Which bridesmaid dress designers do you carry in-store?
    Theia Bridesmaids
  • What is the average turnaround time for a bridal gown?
    6 - 8 months
  • How often do you receive new bridal gowns?
    Seasonally
  • What is your return policy?
    Final sale
  • How do you price dress alterations?
    By piece

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41 Reviews for Novelle Bridal Shop


4.7 out of 5.0
  • Quality of service 4.7
  • Professionalism 4.7
  • Flexibility 4.6
  • Value 4.6
  • Response time 4.7

7 User photos

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  • Megan

    Megan · Married on 20/07/2019

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Amazing to work with!

    I found a beautiful dress at Novelle and they were a dream to work with! They were super responsive to any questions I had and even talked me out of dress FOMO! Lol! Even after the wedding was done, they responded to my questions about recommendations for dry cleaners. Highly recommend!

    Novelle Bridal Shop 8
    Novelle Bridal Shop 9
    Novelle Bridal Shop 10
    Sent on 25/07/2019

    Novelle Bridal Shop's reply:

    Hi Megan, thank you so much for these kind words and for sending us photos from your gorgeous wedding day! We love helping each and every one of our brides, and we always get so excited to see photos from the big day. Congratulations to you both!
  • Kristen

    Kristen Senecal · Married on 16/06/2018

    4.8
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      4.0
    • Professionalism:
      5.0

    Best experience

    The ladies at Novelle were lovely! They worked with my requests while also giving a couple alternatives that still fell within my checklist, if only to make sure certain options were out. The rooms were comfy, private enough and cozy for groups. An all around wonderful experience for a once in a lifetime shopping trip!

    Sent on 18/06/2018
  • Britni

    Britni Voshell · Married on 12/08/2017

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Finding a wedding dress is a bridal experience every bride deserves, and I can say novelle made that experience for me. It was the first and last boutique I went to, and my consultant even chose the dress for me. I even bought my bridesmaid dresses from novelle. I wouldn’t have changed a thing. It was my favorite bridal experience-going into novelle. Everyone there is friendly and knowledgeable

    Sent on 30/12/2017
  • Christa

    Christa Smereka · Married on 14/09/2019

    1.0
    • Quality of service:
      1.0
    • Responsiveness:
      1.0
    • Value:
      1.0
    • Flexibility:
      1.0
    • Professionalism:
      1.0

    Horrible and a nightmare!

    When the shop called me to set up the first appointment for alterations, Ina said that I could wait a month and it was no problem because they had a lot of time to get my dress altered. While paying for alterations, Jessica told me that once I pay for particular alterations, they can adjust these alterations as much as needed to get the aspects of the dress to my liking. After the first appointment, I drove home and was not okay with the photos. I went back about 3 weeks later at the end of July and tried the dress on again and did not like the look of the cups and how tight it was around my hips and the length of the sleeves felt different than the sample dress. So I booked an appointment for the beginning of August and checked my dress against the sample dress and discovered it came in quite different than the sample dress. When I asked Jessica why it came different, she said that sometimes it happens and the designer had someone just do it different. I was not impressed that they didn’t catch this sooner and I have a written email after this appointment that they would let me use the sample dress and they promised me to get all the alterations done before September 14. The alterations lady, Melody, was going on holidays to Australia and had a lot of other bride’s dresses on the go. I was not aware at any point until the beginning of August that she was going on holidays. I asked her to get some of the basic work done the weekend before Melody left. The manager, Diana, said they would do this for me over the phone. Later in the day, she called me back and said that I should “Find someone else to do alterations because I changed my mind too many times and now they don’t have time to get the dress done with the seamstress gone for two weeks on holidays.” When I spoke to her on the phone I told her I never wanted to switch seamstresses, Diana reiterated that I come pick the dress up the following Wednesday and get a refund only for the alterations I paid. I told her I didn’t want this to happen and I was shocked that they are kicking me out of their business a month before the wedding with a dress that doesn’t fit me and was half taken apart. However, when I arrived on the Wednesday, I put the dress on. While still in my dress, Diana started talking business and said “Unfortunately, we still feel you need to go elsewhere.” I asked her not to talk business with me while I was still in my wedding dress and talk to me in her office instead. She again told me to find someone else to finish the job and that she would line up another seamstress for me. I said to Diana that I felt very wronged in this situation, that I had written evidence of her promising to get the work done and that if they didn’t they would use the sample dress for me instead, that I felt it wrong for them to blame me for this when it was actually due to their seamstress leaving for two weeks and having too many dresses on the go being altered. I told her this situation made me loose sleep, made me cry in being so upset. At that point I gave up and asked her what she was doing about the money situation of this. I felt I deserved full money back for alterations, the lace I ordered for free for all the travel and gas I wasted. She agreed. However, the dress was half torn apart, there was now a hole in the armpit, the sleeves were still defective from the designer and when I got home there was traces of blood on the skirt from the seamstress.

    Sent on 14/08/2019
  • Natalie

    Natalie Lewko · Married on 20/07/2019

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Wonderful experience

    Wonderful customer service. I had a lovely experience here. I highly recommend this boutique to my friends and family. It was a beautiful space and fantastic selection of gowns. Staff was polite and helpful.

    Sent on 03/08/2018

    Novelle Bridal Shop's reply:

    Hi Natalie, thank you so much for your kind review! We are so happy that you had such a wonderful experience finding your dream wedding dress with us! We wish you and your partner all the best for your future.

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Novelle Bridal Shop awards

41

Events Novelle Bridal Shop

  • Sep
    Exposition WTOO by Watters Trunk Show

    Novelle Bridal Shop in Edmonton, Alberta, is having a specially extended Trunk Show for the gorgeous wedding dress designer, WTOO by Watters. Book now to have your chance to try on the brand new Fall 2019 collection, usually not available in store, and say yes to your dream wedding dress. As a...

Location of Novelle Bridal Shop

Location of (Novelle Bridal Shop)
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