Novelle Bridal Shop

10553 124 st NW T5N 1R8 Edmonton (Alberta) Map
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  • Photos 9
  • Reviews 57
  • Real Weddings 19
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About Novelle Bridal Shop

At Novelle Bridal Shop, Edmonton, we swoon over love stories, enjoy new friendships, love to share laughs and have a passion for finding that perfect wedding dress. They believe each bride should be the centre of attention with all spotlights on them and will be there to support and help their brides shine. They aim to create the most memorable, enjoyable and personal experience for all our brides.

Designs Offered

Let us help you find your dream dress with a complimentary personal consultation at Novelle Bridal Shop. Book a private appointment with a Novelle consultant for a totally dreamy shopping experience. They are a team of professional girly girls, who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. Novelle carries many of the biggest names in bridal fashion, including the following designers:

  • Allure
  • Made with Love
  • Mikaella
  • Sottero & Midgley
  • Maggie Sottero
  • Blue Willow by Anne Barge
  • WTOO by Watters
  • Willowby by Watters
  • Eve of Milady
  • Studio Levana
  • Theia White Collection
  • Enzoani
  • Blue by Enzoani
  • Madi Lane
  • Pronovias and more

Accessories Offered

Your wedding look will not be complete without the proper accessories! Find everything you need at Novelle Bridal Shop, including the following:

  • Bracelets
  • Earrings
  • Headpieces
  • Necklaces
  • Shoes
  • Clientele Bride, bridesmaids
  • Services Appointments only, sample sales, trunk shows
  • Items Offered Bridal belts, bridal gowns, hair accessories, jewellery, plus size gowns, sample gowns, shoes, undergarments, veils
  • Bridal Gowns $1000 - $2499, $2500 - $3999, $4000 - $6499, $6500 - $7999
More information

More information about Novelle Bridal Shop

  • Which wedding dress designers do you carry in-store?
    Eve of Milady, Allure, Mikaella, WTOO by Watters, Made with Love, Theia, Pronovias, Sottero & Midgley, Blue Willow by Anne Barge, Willowby by Watters, Watters, Maggie Sottero, Rosa Clara, White One, Chic Nostalgia, Madi Lane, Enzoani, Blue by Enzoani
  • Which bridesmaid dress designers do you carry in-store?
    Theia Bridesmaids
  • What is the average turnaround time for a bridal gown?
    6 - 8 months
  • How often do you receive new bridal gowns?
    Seasonally
  • What is your return policy?
    Final sale
  • How do you price dress alterations?
    By piece

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57 Reviews for Novelle Bridal Shop


4.7 out of 5.0
  • Quality of service 4.7
  • Professionalism 4.7
  • Flexibility 4.6
  • Value 4.7
  • Response time 4.7

17 User photos

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  • Jeremy

    Jeremiah · Married on 28/08/2021

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Best wedding dress

    I loved working with the staff. I got the wedding dress of my dream

    Sent on 01/09/2021

    Novelle Bridal Shop's reply:

    Thank you so much for your 5 star review! We're so happy you found the one and we got to be a small part in your big day.
  • Kaylar

    Kayla R. · Married on 07/08/2021

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Best Experience Shopping EVER!

    Going in to dress shopping I was really nervous that I wouldn't find something that I loved on myself however, Diana at Novelle made my experience absolutely phenomenal. The whole process was so easy. Diana was so sweet and accommodating and helped me find the dress of my dreams. I would recommend Novelle to any future brides!

    Sent on 28/03/2021

    Novelle Bridal Shop's reply:

    Hi Kayla, thank you so much for taking the time to share this wonderful review! Diana will be so pleased to hear that she made your experience so memorable and we're so happy you chose us to find your dream dress! We truly appreciate it. Have a wonderful day, Jessica
  • David

    David T. · Married on 10/07/2021

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Best bridal experience!

    I am a plus size bride and even though I am a very confident person most days, shopping for a wedding dress was intimidating to me. The girls at Novelle were amazing from the phone consult to the day I picked up my dress and took her home!

    Sent on 10/08/2021
  • Allie

    Allie · Married on 03/10/2020

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Love love love

    I cannot say enough about Novelle! I went there for my first-time appointment. Ivana was my consultant and was amazing! So patient, knew exactly what options to pull and made it an overall great experience. I ended up shopping around some more before returning to Novelle. I popped in on a busy Saturday hoping to try the dress on again - they were so accommodating and squeezed me in for a final try on before saying yes to the dress! Thank you, Novelle!!

    Sent on 01/11/2019

    Novelle Bridal Shop's reply:

    Hi Allie, Thank you so much for your kind review! We are so happy that we were able to help you find your dream dress- and we cannot wait for you to wear it walking down the aisle. Congratulations once again, Jessica
  • Courtney

    Courtney · Married on 15/08/2020

    5.0
    • Quality of service:
      5.0
    • Responsiveness:
      5.0
    • Value:
      5.0
    • Flexibility:
      5.0
    • Professionalism:
      5.0

    Beautiful shop with the nicest ladies!

    They have so many gorgeous options to choose from, and their sales associates truly make you feel like the most beautiful bride. They helped me find the perfect compromise between simple elegance and bridal bling. I love my dress so much!

    Sent on 17/08/2020

    Novelle Bridal Shop's reply:

    Hi Courtney, thank you so much for this kind review! We are so happy that we got to be a small part in your big day and help you find your dream dress. It was such a pleasure! Thank you and congratulations once again, the Novelle team x

Novelle Bridal Shop awards

57

Novelle Bridal Shop Real Weddings

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Location of Novelle Bridal Shop

10553 124 st NW Edmonton (Alberta) T5N 1R8
Location of (Novelle Bridal Shop)

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