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Located in Toronto, Ontario, VITA | Wedding and Event Planning is a company that specializes in full-service wedding planning for couples. Owner and lead planner Alanna Pizzoferrato has been working with soon-to-be-weds since 2012 and customizes each service to best match their needs and wants. She and her team work meticulously to give couples a stress-free journey to the altar.

Services Offered

VITA | Wedding and Event Planning offers packages for full-planning, day-of coordination and hourly consultations. Alanna and her team are experienced in various types of events, including double weddings, destination weddings, and eco-friendly celebrations. Budget analysis, custom timelines, and vendor management are some of the many services that they provide to soon-to-be-weds. On the big day, they will be present from start to finish to make sure everything goes smoothly and according to plan.

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Frequently asked questions

What wedding events do you provide services for?

Rehearsal dinner

What wedding planning services do you offer?

Budget analysis
Day-of coordination
Event design
Full planning
Guest list creation
To-do lists
Vendor referrals

What types of weddings do you accommodate?

Double weddings

How many planners are on your team?


Do you offer an hourly rate?

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Any other questions?

Request pricing

Reviews for VITA | Wedding and Event Planning

5.0 out of 5 rating
5.0 out of 5 rating
26 reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Alexia P. Sent on 02/10/2023
5 out of 5 rating

Best Planner in the World

Working with Alanna was an absolute dream. She is prompt, punctual, attentive to detail and very professional. I had not a single worry on the day of my wedding and the execution was seamless and flawless. Highly recommend using Alanna as your wedding planner.
Kristy M. Sent on 03/09/2023
5 out of 5 rating

Where do we even begin...

Wow! All we can say is thank you!! Alanna was the best, and we are so thankful for her assistance in making our wedding day even more incredible! Words cannot describe how wonderful Alanna was in communicating with all our vendors and making sure our vision came true. The sense of ease and enjoyment we had on our day was definitely thanks to Alanna making sure everything ran smoothly for us. Thank you again, we are so thankful for you and your amazing coordination on our big day!
Leah K. Sent on 15/05/2023
5 out of 5 rating

Dream Day Success

After searching for a wedding planner, I came across Vita events on Instagram- From the first interaction with Alanna, I knew she understood the vision and could make our wedding dreams reality…. And she did.
Was prompt with communication
Had a keen eye for detail
Proactive about virtually everything
Had great tips and tricks to help the day run smoothly and truly became a great friend through the whole planning process.
The list could go on and on…
Alanna, thank you for going above and beyond!!
We highly recommend Vita Events for your special occasions.

Leah and Stephan
Sarah B. Sent on 07/08/2022
5 out of 5 rating

The best investment for your wedding

Using Alanna for our wedding was the best decision we made. She is unbelievably organized, detail oriented, responsive and lovely. We got to enjoy our day to the fullest because every little thing was taken care of. She thinks of everything and is always 2 steps ahead. We seriously didn’t have a single thing go wrong which I thought was unheard of, and I think this is because of Alanna’s hard work behind the scenes. She is also a pleasure to work with and you can tell she loves what she does. I would highly recommend Vita Event Planning to any bride!
Isabella P. Sent on 20/06/2022
5 out of 5 rating

A decision you won't regret

Alanna was by far the most amazing planner we could have dreamt of for our wedding day. I would HIGHLY recommend her to anyone and everyone! Reminiscing on our wedding, my husband and I have said to each other (multiple times) that the reason we were able to relax and enjoy the day was because we knew Alanna had everything under control. She is the most reliable, organized, and trustworthy person who you just know will take care of every little detail. We postponed and re-planned our wedding multiple times because of COVID and not only was she extremely flexible, but also was so helpful in figuring out how to navigate the many postponements. I really could go on forever about how great she is!! Her and her team are impeccable and do not miss a beat. Hiring her was the best decision we made.
Christina V. Sent on 25/01/2022
5 out of 5 rating

Our wedding was perfect and effortless thanks to VITA!

Alanna and her team at VITA made the weeks leading up to and the day of our wedding absolutely effortless! Alanna is not only one of the kindest humans you will meet she is also damn good at her job! Her professionalism, attention to detail, level of organization and expertise made planning the final details of our wedding so easy! From our first call with Alanna we knew she had to be a part of our vendor team and by the end she literally blew us away with how much of a key role she played in taking the pressure off of my fiancé and I so we could have the wedding we always dreamed of! Alanna went above and BEYOND the day of our wedding (being 8 MONTHS PREGNANT, kicking it in heels all day) and handling every situation in the most professional way, she was a complete ROCKSTAR! Alanna and her colleague Christina ensured our day went according to plan, sticking with our timeline, ensuring deliveries were correct and on time, coordinating with other vendors and even setting up our decor elements! Alanna is a DREAM and will make the planning process as well as the day of your wedding go exactly as you plan! Hiring VITA to help plan your wedding, is the best investment you will make to ensure you have the wedding you've always dreamed of! Thank you again Alanna!
Veronica F. Sent on 31/08/2019
5 out of 5 rating

I’m overwhelmingly grateful to have hired Vita event planning!

Alanna was absolutely fantastic!! She stood out from the beginning because she was the only planner who personally called me to introduce herself. She is extremely organized and has such great attention to detail. In the weeks leading up to the wedding, she caught many details that I would’ve missed or never thought of. She gave suggestions to help prepare for an easy, seamless day. She mentioned scenarios and planned how we could work around them. Alanna coordinated with all my vendors, and she and the florist/decorator worked particularly close together to ensure nothing was missing. The other vendors even raved about how helpful she was! My bridal party loved her and quickly relied on her to lead the day, so they could relax and enjoy the day too! On top of everything she was already doing during the wedding, she took countless moments to come over and check on me to see if I needed a drink or anything else! I could really go on all day about how grateful I am to have had her as my planner for the wedding day. I had everything pretty much booked when Alanna and I connected but I wanted someone who could help take care of the smaller details and take some stress off on the big day. Alanna and her assistant did just that, plus 1000x more. She is the reason I was able to relax and truly soak in all the moments and enjoy the best day of our life (so far). Best decision I made for the wedding day!! Forever grateful xoxo.
Katrina F. Sent on 19/12/2023
5 out of 5 rating

The Best Wedding Planner Ever!

My husband and I recently had the pleasure of working with Alanna for our wedding, and I can't express enough gratitude for the incredible job she did in making our wedding day absolutely perfect.

From our first meeting, Alanna exuded a warmth and professionalism that immediately put us at ease. Her attention to detail was unparallel, every timeline, vendor coordination, and logistical detail was expertly managed. This meticulous planning ensured that our wedding day flowed seamlessly, everything was timed to the T (from vendor setup to the morning ceremony, the multiple locations for photos, venue reveal, cocktail hour, reception, speeches, and dances), allowing us to enjoy every moment of our special day.

The only challenge we faced was my dress getting caught on my shoe during the first dance. Alanna proposed pinning the back of my dress up and redoing the first dance. We did just that. She adjusted our agenda for the evening, spent 20 minutes pinning my dress, and we had the perfect second first dance. Her kindness and genuine care for our happiness truly showed in this moment. I’m forever grateful for her quick thinking and ability to navigate any situation with calmness and grace.

Thanks to Alanna, our wedding day was more magical than we could have ever imagined. Her dedication, attention to detail, kindness, problem-solving capabilities, organizational skills, and wealth of experience combined to create an unforgettable event for us and our guests. If you're looking for a wedding planner who will go above and beyond to make your day absolutely perfect, look no further than VITA | Wedding and Event Planning, Alanna is the absolute best!
Katrina R. Sent on 25/10/2023
5 out of 5 rating

The BEST Wedding Planner in the business!

Words cannot express how grateful we are that Alanna was part of our special day. Alanna is truly the very best. Right from the very beginning working with Alanna was so seamless and enjoyable. Planning a wedding in 4 months in most cases would be stressful, but we had the best experience; stress-free, the very best vendors, the most support and our wedding turned out better than we could have imagined. Even the day of the wedding we were both so relaxed and the day went off without a hitch because of Alanna. We honestly could not recommend her enough. She realistically is a 10+ star service!
Jack W. Sent on 27/09/2023
5 out of 5 rating

Alanna is the BEST

Despite having never worked at the venue before, Alanna seamlessly executed our wedding day. She has a keen eye for detail, extensive knowledge of the GTA wedding industry (which can be extremely daunting when you're first starting your planning), and has the patience required to help bring your vision to life.

On our wedding day, nobody had to worry about a thing - not us, our family, or our wedding party. Alanna had everything well in hand. She is a pleasure to work with and we highly recommend her.
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VITA | Wedding and Event Planning Real Weddings

Christina & Michael
58 Photos · 08/Oct/2021

Meet the team

Alanna Pizzoferrato Pizzoferrato
Alanna Pizzoferrato Pizzoferrato
Owner/Lead Planner

Alanna is the Owner/Lead Planner of Vita | Wedding & Event Planning. She has over a decade of experience in the hospitality and event industry with past experience including working as a Senior Event Consultant for a top caterer in Toronto, leading and lauching the event department in a Luxury Hotel in the heart of Toronto, managing trendy restaurants, and working for high end designers in the GTA. She launched Vita | Wedding & Event Planning in 2012 with the goal of assisting clients with a seamless planning experiences to create magical and memorable events. When you hire Vita | Wedding & Event Planning, you hire Alanna and team of seasoned professionals.

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Ashfield Drive M9C 4T6 Etobicoke (Ontario)

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