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On WeddingWire since 2019

Located in Toronto, Ontario, VITA | Wedding and Event Planning is a company that specializes in full-service wedding planning for couples. Owner and lead planner Alanna Pizzoferrato has been working with soon-to-be-weds since 2012 and customizes each service to best match their needs and wants. She and her team work meticulously to give couples a stress-free journey to the altar.

Services Offered

VITA | Wedding and Event Planning offers packages for full-planning, day-of coordination and hourly consultations. Alanna and her team are experienced in various types of events, including double weddings, destination weddings, and eco-friendly celebrations. Budget analysis, custom timelines, and vendor management are some of the many services that they provide to soon-to-be-weds. On the big day, they will be present from start to finish to make sure everything goes smoothly and according to plan.

More information

What wedding events do you provide services for?

Rehearsal dinner

What wedding planning services do you offer?

Budget analysis
Day-of coordination
Event design
Full planning
Guest list creation
To-do lists
Vendor referrals

What types of weddings do you accommodate?

Double weddings

How many planners are on your team?


Do you offer an hourly rate?

illustration question

Any other questions?

Request pricing
5.0 out of 5 rating
22 reviews
  • Quality of service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
100% Recommended by couples

31 User photos

22 reviews See all
Kristy M. Married on 25/08/2023
5 out of 5 rating

Where do we even begin...

Wow! All we can say is thank you!! Alanna was the best, and we are so thankful for her assistance in making our wedding day even more incredible! Words cannot describe how wonderful Alanna was in communicating with all our vendors and making sure our vision came true. The sense of ease and enjoyment we had on our day was definitely thanks to Alanna making sure everything ran smoothly for us. Thank you again, we are so thankful for you and your amazing coordination on our big day!
Leah K. Married on 22/04/2023
5 out of 5 rating

Dream Day Success

After searching for a wedding planner, I came across Vita events on Instagram- From the first interaction with Alanna, I knew she understood the vision and could make our wedding dreams reality…. And she did.
Was prompt with communication
Had a keen eye for detail
Proactive about virtually everything
Had great tips and tricks to help the day run smoothly and truly became a great friend through the whole planning process.
The list could go on and on…
Alanna, thank you for going above and beyond!!
We highly recommend Vita Events for your special occasions.

Leah and Stephan
Sarah B. Married on 06/08/2022
5 out of 5 rating

The best investment for your wedding

Using Alanna for our wedding was the best decision we made. She is unbelievably organized, detail oriented, responsive and lovely. We got to enjoy our day to the fullest because every little thing was taken care of. She thinks of everything and is always 2 steps ahead. We seriously didn’t have a single thing go wrong which I thought was unheard of, and I think this is because of Alanna’s hard work behind the scenes. She is also a pleasure to work with and you can tell she loves what she does. I would highly recommend Vita Event Planning to any bride!
Isabella P. Married on 21/05/2022
5 out of 5 rating

A decision you won't regret

Alanna was by far the most amazing planner we could have dreamt of for our wedding day. I would HIGHLY recommend her to anyone and everyone! Reminiscing on our wedding, my husband and I have said to each other (multiple times) that the reason we were able to relax and enjoy the day was because we knew Alanna had everything under control. She is the most reliable, organized, and trustworthy person who you just know will take care of every little detail. We postponed and re-planned our wedding multiple times because of COVID and not only was she extremely flexible, but also was so helpful in figuring out how to navigate the many postponements. I really could go on forever about how great she is!! Her and her team are impeccable and do not miss a beat. Hiring her was the best decision we made.
Christina V. Married on 02/10/2021
5 out of 5 rating

Our wedding was perfect and effortless thanks to VITA!

Alanna and her team at VITA made the weeks leading up to and the day of our wedding absolutely effortless! Alanna is not only one of the kindest humans you will meet she is also damn good at her job! Her professionalism, attention to detail, level of organization and expertise made planning the final details of our wedding so easy! From our first call with Alanna we knew she had to be a part of our vendor team and by the end she literally blew us away with how much of a key role she played in taking the pressure off of my fiancé and I so we could have the wedding we always dreamed of! Alanna went above and BEYOND the day of our wedding (being 8 MONTHS PREGNANT, kicking it in heels all day) and handling every situation in the most professional way, she was a complete ROCKSTAR! Alanna and her colleague Christina ensured our day went according to plan, sticking with our timeline, ensuring deliveries were correct and on time, coordinating with other vendors and even setting up our decor elements! Alanna is a DREAM and will make the planning process as well as the day of your wedding go exactly as you plan! Hiring VITA to help plan your wedding, is the best investment you will make to ensure you have the wedding you've always dreamed of! Thank you again Alanna!
Veronica F. Married on 24/08/2019
5 out of 5 rating

I’m overwhelmingly grateful to have hired Vita event planning!

Alanna was absolutely fantastic!! She stood out from the beginning because she was the only planner who personally called me to introduce herself. She is extremely organized and has such great attention to detail. In the weeks leading up to the wedding, she caught many details that I would’ve missed or never thought of. She gave suggestions to help prepare for an easy, seamless day. She mentioned scenarios and planned how we could work around them. Alanna coordinated with all my vendors, and she and the florist/decorator worked particularly close together to ensure nothing was missing. The other vendors even raved about how helpful she was! My bridal party loved her and quickly relied on her to lead the day, so they could relax and enjoy the day too! On top of everything she was already doing during the wedding, she took countless moments to come over and check on me to see if I needed a drink or anything else! I could really go on all day about how grateful I am to have had her as my planner for the wedding day. I had everything pretty much booked when Alanna and I connected but I wanted someone who could help take care of the smaller details and take some stress off on the big day. Alanna and her assistant did just that, plus 1000x more. She is the reason I was able to relax and truly soak in all the moments and enjoy the best day of our life (so far). Best decision I made for the wedding day!! Forever grateful xoxo.
Louise P. Married on 17/09/2022
5 out of 5 rating

VITA is the best!

Alanna is seriously the best out there - she was so helpful and really saved my sanity the week of my wedding!
She set up a number of check in calls and made sure everything stayed organized throughout the days leading up to our wedding day, and truly made the day as amazing as it was! We can't imagine what our special day would have been like without her, and we have recommended VITA to anyone and everyone that we know!

Thank you so much Alanna and the VITA team for making our wedding day so great!!
Dana G. Married on 10/09/2022
5 out of 5 rating

Best wedding investment ever!

My husband and I got married in September 2022 at our family cottage near Huntsville. While we had our heart set on this location early on, when it came to planning, we quickly realized we didn’t know where to start and became overwhelmed. This feeling changed when Vita Wedding and Events came on board and helped design, plan and build our fairytale wedding from the ground up, in 9 short months.
Leading up to the wedding, Alanna helped us plan every detail including tenting, lighting, decor and other equipment rentals. On our wedding day, her execution was flawless and not a detail was missed. My husband and I can honestly say we did not have a single worry on our big day as we knew everything was in good hands. Our vendors and guests were also extremely complimentary of the seamless execution of a private property event all of which we have her to thank her for. On top of that Alanna is an absolute joy to work with and handles whatever is thrown her way with grace and a smile! We would highly recommend working with Vita Events for any celebration!
Jillian W. Married on 09/07/2022
5 out of 5 rating

The BEST wedding investment EVER

Alanna is perfect. I want to cry writing this review.

Alanna will meticulously plan every detail of your wedding. She will keep you organized and involved. She will do the heavy lifting while giving you the rein to be the decision maker. She will make herself available for all your questions and concerns. She will SAVE YOU MONEY, by reviewing quotes/ contracts and using her incredible reputation in the industry. She will make your wedding run smoothly. She will give you advice. She will make you feel so comfortable during every step of the process. You do not need to look further for a planner. Alanna is amazing and is the absolute best investment we made during our wedding.
Allison T. Married on 11/02/2022
5 out of 5 rating

Best money spent!

We came across Alanna through a friend's Instagram photos of their micro wedding that looked amazing. After out initial call I left feeling like a) I wanted to be Alanna's friend and b) hiring her would be a no brainer.

We hired her for our decor and month/ day of planning. She brought our black and white decor dreams to life in the most spectacular way. Due to the most recent lockdown in January of 2022 we were forced to move our reception date to May. Alanna was incredibly flexible with accommodating our ceremony and reception dates. She went above in every sense from keeping us on track and organized to contacting our vendors and ensuring we did not have to worry about a thing on both days. She even called in to our floral meeting while on bed-rest 2 days before giving birth!!!!

I cannot recommend Alanna enough - truly the best money we spent for the entire wedding! The easiest decision you can make would be hiring her!
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VITA | Wedding and Event Planning Real Weddings

Christina & Michael
58 Photos · 08/Oct/2021

Meet the team

Alanna Pizzoferrato Pizzoferrato
Alanna Pizzoferrato Pizzoferrato
Owner/Lead Planner

Alanna is the Owner/Lead Planner of Vita | Wedding & Event Planning. She has over a decade of experience in the hospitality and event industry with past experience including working as a Senior Event Consultant for a top caterer in Toronto, leading and lauching the event department in a Luxury Hotel in the heart of Toronto, managing trendy restaurants, and working for high end designers in the GTA. She launched Vita | Wedding & Event Planning in 2012 with the goal of assisting clients with a seamless planning experiences to create magical and memorable events. When you hire Vita | Wedding & Event Planning, you hire Alanna and team of seasoned professionals.

Preferred vendors

Rikki Marcone Floral & Event Design
5.0 out of 5 rating , 16 reviews
· Wedding Flowers
Nicole Grittani Makeup Artist
5.0 out of 5 rating , 2 reviews
· Wedding Makeup


Ashfield Drive M9C 4T6 Etobicoke (Ontario)

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