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Something Blue - Weddings and Events is a GTA-based company that specializes in wedding planning and coordination within Southern and Central Ontario as well as the Okanagan Valley in BC. The team is not only committed to coordinating and planning great events but to create lasting memories for you and your families on your special day. With all the details in place plus timely execution, you will be able to enjoy your big day with your families, wedding party and guests - stress-free!


Simona Shafir is the founder and lead coordinator at Something Blue - Weddings and Events, she has been in the industry for over ten years. Simona is certified through The Wedding Planners Institute of Canada and is a passionate individual who will seamlessly execute the most important day of your life.

Services offered

Something Blue - Weddings and Events offers soon-to-be-married couples a Consultation, a Day-Of Coordination package, as well as Full Wedding Planning packages. Among the services they offer, you can find:

  • Budget Analysis and Management
  • Day/ Month-of Coordination
  • Partial Planning
  • Full Wedding Planning
  • Vendor Management
  • Timelines
  • Vendor Referrals
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Frequently asked questions

What wedding events do you provide services for?

Rehearsal dinner

What wedding planning services do you offer?

Budget analysis
Day-of coordination
Full planning
Guest list creation
Partial planning
To-do lists
Vendor referrals

What types of weddings do you accommodate?

Double weddings

How many planners are on your team?


What is the starting price for day-of wedding coordination?


What is the starting price for partial wedding planning?


What is the starting price for full wedding planning?


Do you offer an hourly rate?


What is the hourly rate?

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Any other questions?

Request pricing

Reviews for Something Blue Weddings & Events

5.0 out of 5 rating
5.0 out of 5 rating
19 reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Response time
    4.9 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
Brenna Sent on 12/10/2022
5 out of 5 rating

Simona is amazing!

Simona was recommended to me through a mutual friend. She was my month of/day of coordinator and also helped me do a bit of pre-planning. Even though I am a project manager, I was not prepared for all the hundred of big and many minor details that you need to plan, organize and prepare for. Simona definitely saved me. She is so professional and organized - all my other vendors loved working with her as well. One of my biggest pet peeves at most weddings is how delayed some things can be, whether it’s ceremony, reception, photos, dinner, etc… but I do understand sometimes things are out of our control. For my wedding day, Simona made sure the timeline was followed and kept everyone on schedule. It was amazing -I felt so secure with her and didn’t have to worry about anything other than showing up! She is phenomenal, thanks again Simona!
Taylor H. Sent on 18/10/2021
5 out of 5 rating

Incredibly thankful for this amazing day-of coordinator!

Simona was such a dram to work with! She executed our day flawlessly and with such grace. Her style and ability to bring our vision to life is like none other. She did a fantastic job at tackling some unforeseen circumstances, professionally and diligently while keeping a big smile on her face. She kept the day running so smoothly and never skipped a beat. Simona took all my worries and fears away by being there every step of the way, and planning everything down to the last teeny tiny detail! Truly such a magical day, and we could not be more thankful to have Simona.
Jessie M. Sent on 28/09/2020
5 out of 5 rating

Over and above...Beyond our expectations!

It is difficult to put a value on the work and stress that Simona saved us from start to finish. Simona's experience, guidance, knowledge and calm demeanor was invaluable to our wedding planning. Nothing was impossible; everything was doable.
With Simona's help, we were able to put together a flawless event in 2 months on a scale that would take most people 6-8 months. The attention to detail ensured perfection; nothing was forgotten. Simona was on top of every task and detail, and given the extreme timeline with a lot of moving parts, this was impressive. Certainly “top of class” and all with a smile.
Many of our guests described our evening as “magical”. A million thanks to Simona and her team!!
Deborah D. Sent on 08/09/2020
5 out of 5 rating

SIMONA IS THE BEST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Simona is the best wedding planner! After trying and failing to plan my own wedding three times (each time attempt was cancelled due to money issues, family issues, and pandemic issues), I finally hired a wedding planner. I'm soooooooo happy that we found Simona! She is friendly, efficient, knowledgeable, and just generally awesome. From day 1, Simona was on top of everything, asking us specific and relevant questions, pointing out what we needed to do ASAP and what could wait, asking us about details that I hadn't even thought of, communicating with all the vendors, and staying on top of everyone - vendors, bride, groom, wedding party - to ensure that the wedding went smoothly and happily. Everyone told me how awesome Simona was, including my hair and make-up artist, DJ, and mother - none of whom are easy to impress. Simona was with us every step of the way. When I had a disagreement with the DJ two days before the wedding, she found us someone new. When I texted Simona on the morning of the wedding to say I was panicking about my hair low lights, the potential for rain in the forecast, and my lack of sleep, Simona wrote back right away to say that my hair artist would emphasize my highlights, Simona would get me an espresso, and she got another tent delivered within the hour. Even as I write this, my sister is commenting that my wedding would have completely fallen apart without Simona. I recommend her 1000%
Heather G. Sent on 05/12/2019
5 out of 5 rating

Absolutely amazing!

I do not know what we would have done without Simona & her team!! During our meetings prior to the wedding, she ensured that EVERYTHING had been thought of - things I would never think about that were so important, down to the littlest detail. Her team put together our decor at the venue & ensured the entire day ran smoothly and it was an absolute dream. Everything went perfect because of her & I couldn't be more grateful!! Thank you!!!
Christina S. Sent on 10/08/2023
5 out of 5 rating

Highly recommend!

We hired Simona to be our month-of/day-of coordinator for our wedding! Simona was great to chat with, and very helpful with everything from setting up our itinerary, contacting our vendors, and taking off stress from me, the bride :). We were so lucky to have Simona there on the day-of, as she was vital in helping to make our first-look seamless, and making sure the day ran smoothly. We both felt very comfortable and relaxed knowing she was in control. Highly recommend Simona for your wedding planning needs :)
Evita K. Sent on 07/08/2023
5 out of 5 rating

Simona is Amazing!

Simona and her team are incredible! They made sure everything went perfect. From all the details, the decor, the pictures …everything! We are so glad to have had them be part of our wedding day! Simona is a perfectionist and I love it! She made sure I did not worry at all. Thank you Simona for helping make our day so perfect !
Evita and Logan
Sabrina Sent on 08/01/2023
5 out of 5 rating

Beat Decision!

Hiring Simona to assist with our wedding was one of the best decisions we made.

As soon as we had our first phone call, it was evident that she was knowledgeable and experienced. She asked all of the right questions and more to understand our plan for the day, and offered very valuable advice. For example, we ended up choosing two vendors that she suggested to us that we wouldn’t have known about otherwise.

In addition to her expertise, Simona was incredibly organized and we knew that we were in good hands. Although things started to “pick up” in the month leading up to our wedding, having her assistance with last minute coordination and organization helped us immensely.

She was our MVP on the day of our wedding! In addition to an off-site “first look”, we had both the ceremony and reception at the same venue with a room flip in between. With so much happening in a short amount of time, we have no doubt that we would have been lost without her. She kept us on perfectly on schedule and everything went off without a hitch.

We were so sad to say goodbye to her at the end of the night as she was such an integral part of our special day.

Thank you so much again, Simona!!!
Michael S. Sent on 20/10/2022
5 out of 5 rating

Simona is fantastic!!

I could not say enough good things about Simona! Simona did an amazing job making sure our wedding ran smoothly. The whole day was so calm and enjoyable, and I knew behind the scenes Simona was taking care of everything. Simona always answered all our emails leading up to the wedding, and also had some great suggestions for us. I would absolutely recommend Simona for a wedding. Thank you so much for making our day so incredible!!
Paul E. Sent on 18/10/2022
5 out of 5 rating

We had the most perfect wedding day!

Simona was our month-of/day-of wedding coordinator for our September wedding at the RCYC on Toronto Island. She made sure every detail of our special day went off without a hitch! She was polite, professional, calm and organized. She also made sure to carefully listen and respond quickly to our last-minute wants and needs on the day of. It was so wonderful to be able to sit back and enjoy our day knowing every detail was being closely looked after.

We highly recommend Simona and Something Blue Events!

Christy & Paul
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Something Blue Weddings & Events Real Weddings

Heather & Steven
8 Photos · 08/Nov/2019
Amanda & Aslam
54 Photos · 27/Aug/2017

Meet the team

Simona Shafir
Simona Shafir
Owner and Lead Coordinator

Simona has graduated from the Business Administration program with a Marketing and Accounting Major.

Simona has over twelve years of experience in the hospitality industry. She has worked in all aspects of the food and beverage sector to understand these components of any event. She started her career at the Hilton Suites and moved on to work as an Event and Community Relations Coordinator for a major restaurant chain in Canada. She’s also worked with a Kosher Catering company and Event Venues. She was certified by WPIC in 2014 as a certified wedding coordinator and has been exploring her passion for wedding and event planning ever since.

Words Simona lives by: “Passion is the Greatest Motivation”

Cynthia  Rivera
Cynthia Rivera
Lead Coordinator

Cynthia is a certified Project Manager (PMP) with over 8 years of event planning experience in the corporate, non-profit, and social space. She was certified by the Weddings Planners Institute of Canada in the Spring of 2019 and has been living and breathing weddings since 2017.

Cynthia strives to provide a stress-free and enjoyable experience for all her events and is ready to do all it takes to ensure that happens!

In addition to her passion for love stories, Cynthia is quite passionate about rescue animals and all things food!

Vanessa  Serodio
Vanessa Serodio
Lead Coordinator

Vanessa is an early year's Educator turned event planner. With many years working with children and families and planning activities and theme projects for children, this is where her love of planning came to be. Vanessa took the WPIC course in 2019 and is now is a corporate planner and assisting with weddings on the side.

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70 Forest Manor Road M2J0A9 Toronto (Ontario)

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