The Gown

Newmarket, Ontario View map

4.9 out of 5 rating 68 reviews

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About

Step into this cozy boutique and experience wedding dress shopping the way it was meant to be. The Gown offers a warm and inviting atmosphere that puts brides at ease and creates the ultimate level of comfort and fun for everyone who enters.

Why the Gown?

Private Suites- Every bride who books an appointment at The Gown will receive a private suite. The Gown is founded on the belief that every bride deserves to be treated with kindness and respect and your comfort is its number one priority. All suites at the Gown will keep guests comfortable while brides try on dresses in a private change room.

Wedding Gown Specialists- At The Gown there is a focus on wedding dresses and the expert bridal consultants take pride in their constant training in customer care, current bridal fashion and wedding trends. By attending bridal conferences in Canada and abroad, meeting with the designers, memberships to exclusive bridal associations and keeping on top of everything bridal; for the Specialists at The Gown, this is not just a career, it’s a passion!

A No-Stress, FUN Experience!- The Gown provides a cozy and relaxing boutique experience, where a bridal consultant will pull dresses for each bride with an armchair shopping experience like no other. Looking after everything, truly providing an enjoyable dress buying experience in a fun and easy going environment!

Payment Solutions- At The Gown, it is a core belief that every bride is able to wear her dream dress down the aisle. With 3 types of payment plans in place, those dreams can become a reality. With the option to:
- Full payment- pay in full on the day of purchase
- Split payment- pay in 2 installments, 2 months apart, for a small service fee
- Financing- pay 12 equal payments, starting 1 month after purchase (Interest rates wil apply)

Curated Selection*- The Gown reviews designers from all over the world to bring you a curated collection of beautiful fashion-forward gowns. Looking for quality construction and fabrics as well as comfort and ease of movement. All a Gown bride has to do is try on and select her favorite, knowing that the Gown fashion experts have looked after all the details.

We Love Our Brides- At The Gown it is most important that every single bride have the best experience. That’s why Gown consultants are not on commission- working as a team to ensure that no matter who a bride is talking to, the outcome will always be a positive one!

*Designers carried in store:

World-class designers can be easily found in their shop. They hand select bridal gowns from the Spring and Fall collections, to bring you the finest styles from:

Stella York
Essence of Australia
Lillian West
Private Collection
Sweetheart
La Perle
Adore by Justin Alexander
Sincerity

*Accessories offered

They can complete your wedding day look in one appointment, with a large selection of beautiful accessories to choose from. These include:

Veils
Belts
Jewellery
Hair Pieces
Fur Stoles

Highlights

Clientele

Bride

Services

Appointments only, sample sales, trunk shows

Items Offered

Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, veils

Bridal Gowns

$1000 - $2499, $2500 - $3999

More information

Which wedding dress designers do you carry in-store?

Essense of Australia, Stella York, Mikaella, Private Collection, Lillian West, Sincerity, Sweetheart/Adore Bridal

What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final sale

How do you price dress alterations?

By piece

Any other questions?

Request pricing

Rated

4.9

out of 5.0

Quality of service

4.9 out of 5 rating
Response time

4.9 out of 5 rating
Professionalism

4.9 out of 5 rating
Value

4.9 out of 5 rating
Flexibility

4.9 out of 5 rating

10 User photos

+ 6Photos

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Featured

Kalipso K. Married on 08/08/2021

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Just found my dress!

I went yesterday to go look at dresses as my wedding is a year and more than a half away. Shannon helped me right away and was amazing and listen to what I wanted, took the time to go through a ton of dresses because I wanted to see all kinds. She was professional, funny, and so kind. It made the experience really magical for me. Right off the bat, Shannon put us into the newer large bridal suite since we were the last appointment and we were treated like royalty! The first dress I tried on ended up being the one, she knew just based off some pictures of other dresses I had shown her. I'm a plus size bride so I was a little anxious about finding a dress and even nervous for the whole experience but I'm so happy and glad I went here!! Even though she knew that the first dress was my dress, i asked to try on more just to see if it was the dress I was blown away by or the style and the poor woman dragged tons of dresses out of the changeroom! But her expertise was so well on point, she knew exactly what she was doing and I was completely confident in her abilities and knowledge. She's a genius!! I would recommend to anyone who is just looking or is wanting to buy a dress but is unsure. GO HERE! They treat you like family and want to see you happy and will do the most to make sure your experience is amazing! Just so blown away by the experience and so happy and thankful to the staff here!
Sent on 22/01/2020

The Gown's reply:

Kalipso, You are a dream bride! We had so much fun together and it was lovely to meet your mom and man of honour as well! Thank you so much for your kind review. It means so much to us, especially me! I am pretty much speechless and that is saying something ;) I can't wait to see you again when your dress arrives! You will be a STUNNING bride!
- xoxo Shannon
Brooke Getting married on 04/11/2023

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Amazing Service

I cannot say enough good things about this boutique. I wasn’t planning on buying a dress when I came in with one of my bridesmaids but I did and I couldn’t be happier. Divine was absolutely amazing the whole way through and the rest of the staff were so lovely as well
Sent on 28/08/2022

The Gown's reply:

Brooke! Thank you so much for such a lovely review! We are so pleased to hear that you had such an amazing time with Divine! We can't wait to see you again when you pick up your dress! xoxo, The Gown Girls
Dana K. Getting married on 23/09/2023

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Amazing experience!

Thank you Gown Girls for making my dress shopping experience everything I could have ever wanted! A special thanks to consultant Alex for her patience, recommendations, and confetti popping as I said “yes to the dress!”
Sent on 21/07/2022

Are you interested?

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Laura D. Getting married on 16/09/2023

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Amazing Experience!

I had an incredible experience at The Gown! The staff were super friendly and welcoming during the entire process. My consultant, Katie, was extremely helpful, honest and kind. She understood exactly what I was looking for and made great recommendations. It was such an easy process at The Gown and I couldn't be with my dress!
Sent on 28/09/2022

The Gown's reply:

Thank you so much for such a lovely review Laura! It was my pleasure to help you find your dream dress! We are so happy to hear that you enjoyed your experience with us! I cannot wait to see the pictures for your special day! xo, Katie & The Gown Girls
Laura H. Getting married on 16/09/2023

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So amazing!

I visited The Gown twice, and both experiences were unforgettable. Katie and Alex made me feel so comfortable and welcome.
I didn’t feel pressured or rushed to pick a dress, or that they were fighting for commission.
I bought my dress today and I felt so confident in my choice thanks to the Gown Girls!
Sent on 23/04/2022

The Gown's reply:

Hi Laura, thank you so much for such a kind review! Alex and I are so happy to hear that you had such an amazing experience during both of your appointments! We can't wait to see all the pictures from your big day! xoxo, Katie
Laura B. Getting married on 12/08/2023

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Really positive experience!

I had a really great experience finding my dress at The Gown! In my first appointment, Danni really got to know what style of dress I liked, and each one she picked I loved! I ended up loving two by the end of the appointment, so I booked a follow up appointment to decide between them. Alex was very friendly and helpful at my second appointment, and I ended up going with the dress that I loved since the beginning. Loved my experience at The Gown, and would definitely recommend it to anyone!
Sent on 19/09/2022

The Gown's reply:

Thank you so much Laura!! It was such a pleasure to meet you and we're so thrilled that you had such a positive experience with us! We can't wait to see the photos of you in your stunning gown on your big day! Wishing you all the best and happy planning ahead!! xoxo, The Gown Girls
Kayla T. Getting married on 11/08/2023

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Best time ever!

I tried on dresses at 4 different stores and The Gown was the best by far! The shop is clean and beautiful. The girls are even lovelier. Jessica was patient, kind and helpful - as was the entire staff. I said Yes to the Dress and I can't wait to go back to pick it up and try it on again!
Sent on 10/06/2022

The Gown's reply:

Thank you so much for such a lovely review Kayla! We are so pleased to hear that you enjoyed your experience with Jessica and everyone else at the boutique. xoxo, The Gown Girls
Melanie M. Getting married on 24/06/2023

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Alex is the best!

Alex was made for this job. I went in feeling very nervous as I am a very self concious person - Alex listened to everything I liked and disliked (including every dress I selected myself) and was able to pull a dress that I just loved! With Alicia's help, they were able to show me what it would look like how I chose to order it (lined, colour, etc.) and I left feeling so excited! Alex even had Taylor Swift playing as I said "Yes!" to the dress, as I told her my fiance played it when we got engaged and how much I love her. She really had some personal touches and the experience was truly stress free and fun. I would recommend The Gown to anyone looking for a dress! Both my sister and I had great experiences, years apart, which goes to show how much they love their jobs! THANK YOU ALEX for absolutely everything!
Sent on 12/05/2022

The Gown's reply:

Oh, Melanie! What a sweet and thoughtful review! It made me well up! Thank YOU so much for trusting me to help you find your gown, and for letting me be a part of such a special moment for you. It was my absolute pleasure to help make your appointment one that you will always remember with a smile! You and your family were so just the best! I can't wait to see you all again when your dress arrives! Until then, know how much this means to me, and happy planning!! Xoxo, Alex
Carmen S. Getting married on 10/06/2023

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Amazing Experience

I had such a wonderful experience saying yes to the dress! Alex and Alicia were amazing and made it so easy and fun! Took all my nerves away ☺️
Sent on 25/01/2022
Sofia Y. Getting married on 03/06/2023

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Amazing experience, found my dream dress!

I do not have enough words to describe how amazing my experience was with the Gown. Every single person who helped me along the way (shout out to Alex, Katie and Jessica) was so helpful, attentive, knowledgable and just wonderful. They have an amazing selection of dresses and their samples range in sizes which was really body positive and made me feel included as a curvier bride. The shop itself is really beautiful with spacious rooms for you and your guests, and I never felt rushed or pressured at all. I ended up finding my dream dress there and would highly recommend to anyone. PS: Their instagram is full of dress and wedding tips as well, and even though I keep eyeing new dresses even after making a decision, I refuse to unfollow them because their account is just that great.
Sent on 11/08/2022