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About
Step into this cozy boutique and experience wedding dress shopping the way it was meant to be. The Gown offers a warm and inviting atmosphere that puts brides at ease and creates the ultimate level of comfort and fun for everyone who enters.
Why the Gown?
- Private Suites- Every bride who books an appointment at The Gown will receive a private suite. The Gown is founded on the belief that every bride deserves to be treated with kindness and respect and your comfort is its number one priority. All suites at the Gown will keep guests comfortable while brides try on dresses in a private change room.
- Wedding Gown Specialists- At The Gown there is a focus on wedding dresses and the expert bridal consultants take pride in their constant training in customer care, current bridal fashion and wedding trends. By attending bridal conferences in Canada and abroad, meeting with the designers, memberships to exclusive bridal associations and keeping on top of everything bridal; for the Specialists at The Gown, this is not just a career, it’s a passion!
- A No-Stress, FUN Experience!- The Gown provides a cozy and relaxing boutique experience, where a bridal consultant will pull dresses for each bride with an armchair shopping experience like no other. Looking after everything, truly providing an enjoyable dress buying experience in a fun and easy going environment!
- Payment Solutions- At The Gown, it is a core belief that every bride is able to wear her dream dress down the aisle. With 3 types of payment plans in place, those dreams can become a reality. With the option to:
- Full payment- pay in full on the day of purchase
- Split payment- pay in 2 installments, 2 months apart, for a small service fee
- Financing- pay 12 equal payments, starting 1 month after purchase (Interest rates wil apply)
- Curated Selection*- The Gown reviews designers from all over the world to bring you a curated collection of beautiful fashion-forward gowns. Looking for quality construction and fabrics as well as comfort and ease of movement. All a Gown bride has to do is try on and select her favorite, knowing that the Gown fashion experts have looked after all the details.
- We Love Our Brides- At The Gown it is most important that every single bride have the best experience. That’s why Gown consultants are not on commission- working as a team to ensure that no matter who a bride is talking to, the outcome will always be a positive one!
* We also have cleaning services for your wedding gown after your wedding day. 1. Cleaned and returned in a garment bag 2. Cleaned, repaired, and boxed.
*Designers carried in store:
World-class designers have been hand selected to bring you the finest styles from:
- Martina Liana
- Stella York
- Allure
- Essence of Australia
- Lillian West
- Designer Select
- Sweetheart
- Adore by Justin Alexander
- Sincerity
*Accessories offered
They can complete your wedding day look in one appointment, with a large selection of beautiful accessories to choose from. These include:
- Veils
- Belts
- Jewellery
- Hair Pieces
- Fur Stoles
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Frequently asked questions
Who do you provide services for?
Bride
Which of the following services do you provide?
Appointments only
Cleaning
Sample sales
Trunk shows
Which of the following items do you offer?
Bridal belts
Bridal gowns
Garters
Hair accessories
Jewellery
Plus size gowns
Sample gowns
Veils
Which wedding dress designers do you carry in-store?
Essense of Australia, Stella York, Mikaella, Private Collection, Lillian West, Sincerity, Sweetheart/Adore Bridal
Which bridesmaid dress designers do you carry in-store?
None
What is the average turnaround time for a bridal gown?
6 - 8 months
How often do you receive new bridal gowns?
Seasonally
What is your return policy?
Final sale
Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:
$1000 - $2499
$2500 - $3999
How do you price dress alterations?
By piece
Reviews for The Gown
Kalipso Sent on 22/01/2020
5 out of 5 rating
Just found my dress!
I went yesterday to go look at dresses as my wedding is a year and more than a half away. Shannon helped me right away and was amazing and listen to what I wanted, took the time to go through a ton of dresses because I wanted to see all kinds. She was professional, funny, and so kind. It made the experience really magical for me. Right off the bat, Shannon put us into the newer large bridal suite since we were the last appointment and we were treated like royalty! The first dress I tried on ended up being the one, she knew just based off some pictures of other dresses I had shown her. I'm a plus size bride so I was a little anxious about finding a dress and even nervous for the whole experience but I'm so happy and glad I went here!! Even though she knew that the first dress was my dress, i asked to try on more just to see if it was the dress I was blown away by or the style and the poor woman dragged tons of dresses out of the changeroom! But her expertise was so well on point, she knew exactly what she was doing and I was completely confident in her abilities and knowledge. She's a genius!! I would recommend to anyone who is just looking or is wanting to buy a dress but is unsure. GO HERE! They treat you like family and want to see you happy and will do the most to make sure your experience is amazing! Just so blown away by the experience and so happy and thankful to the staff here!
Meg&Neil Sent on 07/08/2026
5 out of 5 rating
Magical Dress Shopping Experience!
From my first bridal appointment to my "Say yes to the dress" moment, the ladies at The Gown went above and beyond to make me feel so special in my bridal era. I had Sasha as my consultant for both appointments I booked with The Gown, and she was kind, patient, informative, and so lovely during both of my visits. I ended up finding my wedding gown at the store, and have never felt more beautiful in my entire life. If you live near the Newmarket area, I would not hesitate to recommend The Gown to any bride-to-be. They will truly make it a memorable experience and you will leave feeling like a star!
Kathy Sent on 11/07/2026
5 out of 5 rating
Ana was the best!
This store and staff are amazing especially our consultant Ana! She listened to my daughter's requests brought exactly those dresses and within budget. The selection of dresses is incredible and you can tell the staff love working there. THANK YOU THE GOWN!
Jaime Sent on 02/06/2026
5 out of 5 rating
Dream dress
My consultant Emily was so amazing!! She was so fun and really paid attention to details!! I wasn’t 100% what I wanted but she worked with me and all my inspo pics and found me my dream dress!!! Couldn’t recommend enough!!
Emily Sent on 26/04/2026
5 out of 5 rating
Loved this store and my dress!🤍
I recently bought my dream dress from this store and couldn’t be happier with my experience. The staff were lovely and made my two appointments so fun and comfortable. My consultant, Ana, was so incredibly kind and helpful, I couldn’t have asked for more from a stylist!! This store also had the best selection of dresses, out of several stores I visited throughout my search. The celebration following my “yes” to the dress was such a sweet end to the day!!
Caiti Sent on 03/01/2026
5 out of 5 rating
Amazing!!!
I cannot say enough about The Gown girls! Emily is absolutely amazing. She is so warm and welcoming, and really listens to what you want. She knows the inventory in and out, and is able to bring you exactly what you need to find your perfect dress. I have nothing but positive things to say about Emily and the team at The Gown, and would recommend them to anyone looking for their perfect wedding dress.
I did, however, have a very negative experience with the alterations team they recommended. They are not affiliated with them so it is not a negative on anyone at The Gown, but they are one of the teams they recommend, so be careful going with Ina’s Bridal Alterations.
I did, however, have a very negative experience with the alterations team they recommended. They are not affiliated with them so it is not a negative on anyone at The Gown, but they are one of the teams they recommend, so be careful going with Ina’s Bridal Alterations.
Katerina Sent on 19/11/2025
5 out of 5 rating
Unforgettable Experience
My experience with Emily was absolutely exceptional. From the moment we arrived, she made everyone feel comfortable and genuinely welcomed. Her professionalism and organization were evident right from the start, and her extensive knowledge made the entire process seamless and enjoyable. Emily’s warm energy and enthusiasm completely put me at ease and turned what could have been a stressful experience into a truly joyful one. She was so much fun to work with. She anticipated every question and provided thoughtful answers without hesitation. I truly cannot imagine a better consultant to have guided me through such an important moment. Heartfelt thanks to Emily and the entire team at The Gown for making my dress shopping experience an unforgettable and cherished day. ❤️
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17665 Leslie St #23 L3y3E3 Newmarket (Ontario)