The Gown

17665 Leslie St #23 L3y3E3 Newmarket (Ontario) Map · Phone number
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About The Gown

**** COVID-19 UPDATE ****

What's Happening at the Gown?

Find your Wedding dress from the comfort of your home, with The Gown's "Complete Virtual Bridal Experience!"

Start your dress shopping with The Gown's virtual bridal appointment. This appointment is 45-60 mins in length in which brides can zoom in their friends and family to share in this fun, interactive shopping experience.

One of The Gown's bridal stylists will share all the details of each of your (pre-selected) favourite dress selections. This is a relaxed and stress-free appointment that allows brides to shop The Gown's collection, get introduced to the boutique, and ask any questions they may have regarding fabrics, sizing, pricing, etc.

At the end of this appointment brides can add their name to The Gown's appointment waitlist for when the boutique re-opens for in store appointments.


If any brides with a tighter timeline, have found any dresses they think could be “the one”, they can move on to schedule the next appointment in the "Complete Virtual Bridal Experience" -The Gown's At-Home Try-On Service

What is it?

This fun experience begins with a curb side pick up for a personalized package, including the bride's favourite gown choices, a clamp kit and a special gift when Bride's say YES TO THE DRESS!

During the at-home try-on appointment brides can elect to schedule a time with an expert stylist to join the appointment virtually. She can answer any questions brides may have, offer sizing/alteration tips, and provide styling advice.


The Gown highly recommends this appointment for anyone getting married in the next 7-9 months, as wedding gowns can take up to 7 months to create. The Gown wants you to have a wonderful experience with the largest selection.

How much will this cost?

There will be a $99 rental fee. When a bride says "Yes!" to The Dress, this fee will be discounted off the price of the dress chosen. If the bride doesn’t say yes in this appointment, this fee will stay with The Gown.

The Gown requires a $500 pre-authorized security deposit on a credit card, which will be cancelled when the bride returns the dresses borrowed, at a scheduled drop off time.


Step into this cozy boutique and experience wedding dress shopping the way it was meant to be. The Gown offers a warm and inviting atmosphere that puts brides at ease and creates the ultimate level of comfort and fun for everyone who enters.

Why the Gown?

  • Private Suites- Every bride who books an appointment at The Gown will receive a private suite. The Gown is founded on the belief that every bride deserves to be treated with kindness and respect and your comfort is its number one priority. All suites at the Gown will keep guests comfortable while brides try on dresses in a private change room.
  • Wedding Gown Specialists- At The Gown there is a focus on wedding dresses and the expert bridal consultants take pride in their constant training in customer care, current bridal fashion and wedding trends. By attending bridal conferences in Canada and abroad, meeting with the designers, memberships to exclusive bridal associations and keeping on top of everything bridal; for the Specialists at The Gown, this is not just a career, it’s a passion!
  • A No-Stress, FUN Experience!- The Gown provides a cozy and relaxing boutique experience, where a bridal consultant will pull dresses for each bride with an armchair shopping experience like no other. Looking after everything, truly providing an enjoyable dress buying experience in a fun and easy going environment!
  • Payment Solutions- At The Gown, it is a core belief that every bride is able to wear her dream dress down the aisle. With 3 types of payment plans in place, those dreams can become a reality. With the option to:
    • Full payment- pay in full on the day of purchase
    • Split payment- pay in 2 installments, 2 months apart, for a small service fee
    • Financing- pay 12 equal payments, starting 1 month after purchase (Interest rates wil apply)
  • Curated Selection*- The Gown reviews designers from all over the world to bring you a curated collection of beautiful fashion-forward gowns. Looking for quality construction and fabrics as well as comfort and ease of movement. All a Gown bride has to do is try on and select her favorite, knowing that the Gown fashion experts have looked after all the details.
  • We Love Our Brides- At The Gown it is most important that every single bride have the best experience. That’s why Gown consultants are not on commission- working as a team to ensure that no matter who a bride is talking to, the outcome will always be a positive one!

*Designers carried in store:

World-class designers can be easily found in their shop. They hand select bridal gowns from the Spring and Fall collections, to bring you the finest styles from:

  • Stella York
  • Essence of Australia
  • Lillian West
  • Mikaella Bridal
  • Private Collection
  • Sweetheart
  • La Perle
  • Adore by Justin Alexander
  • Sincerity

*Accessories offered

They can complete your wedding day look in one appointment, with a large selection of beautiful accessories to choose from. These include:

  • Veils
  • Belts
  • Jewellery
  • Hair Pieces
  • Fur Stoles

  • Clientele Bride
  • Services Appointments only, sample sales, trunk shows
  • Items Offered Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, veils
  • Bridal Gowns $1000 - $2499, $2500 - $3999
More information

More information about The Gown

  • Which wedding dress designers do you carry in-store?
    Essense of Australia, Stella York, Mikaella, Private Collection, Lillian West, Sincerity, Sweetheart/Adore Bridal
  • What is the average turnaround time for a bridal gown?
    6 - 8 months
  • How often do you receive new bridal gowns?
  • What is your return policy?
    Final sale
  • How do you price dress alterations?
    By piece

Did you like this vendor?

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Photos 194 photos
Videos 11 Videos

36 Reviews for The Gown

4.8 out of 5.0
  • Quality of service 4.8
  • Professionalism 4.9
  • Flexibility 4.8
  • Value 4.8
  • Response time 4.8

4 User photos

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  • Megan

    Megan · Getting married on 12/06/2021

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    Amazing Experience!

    Could not say enough positive things about The Gown and my experience! The staff was amazing! I was worried with COVID to go through the experience but there is no need to worry at all. Their virtual meeting process helps pick out the dresses you like with further detail and meet the staff and the virtual with in-store experience allows friends and family to join you wherever they are! I am beyond happy with my experience and found my perfect dress! I recommend every bride go and see these amazing ladies at The Gown!!

    Sent on 26/08/2020
  • Emily

    Emily · Married on 18/09/2020

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    Found the Dress!

    I cannot recommend The Gown enough! I had Emily as my consultant, and she was so friendly and professional! She listened to everything I said as I was trying on gowns, and helped me find the absolutely perfect dress. During COVID, Emily has been professional and kind and making sure I was kept up to date on the status of my dress. I am getting married in 2 weeks and could not be happier!

    Sent on 03/09/2020
  • Ashley

    Ashley Duval · Married on 05/09/2020

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    Amazing service

    Highly recommend the gown in new market! They are so friendly and give you a wonderful experience!

    Sent on 22/10/2019

    The Gown's reply:

    Thank you so much for your review Ashley! You were such a pleasure to work with, we can't wait for your dress to come in!
  • Liarra

    Liarra · Married on 15/02/2020

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    Amazing Service!

    I purchased my wedding dress from The Gown this past year and I had such a great experience. They had a great selection of gowns and veils to try on, and the staff made me feel soooo special! Upon picking my gown they brought in a little sparkling juice in a champagne flute that read "I said YES!". This was such a special touch for me and my wedding party. They also did not have the exact veil I was looking for but immediately got on the phone and located one. They sent me photos and ordered it in for me seamlessly! I would 10/10 recommend the gown! Dresses for all budgets and amazing service!

    Sent on 18/02/2020

    The Gown's reply:

    Congratulations on your wedding this past weekend! We wish you and your husband all the love and happiness as you start your life together. I saw a few photos of your wedding from your hair stylist. Girl, YOU LOOKED AMAZING!!! Such a gorgeous and classy bride. It was an absolute pleasure getting to know you and your party throughout your wedding planning and we really appreciate you taking the time to write such a kind review. Wishing you all the best --- xo Emily

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Promotions from The Gown

  • The Gown 1
    Say Yes and De-Stress

    Say Yes to The Dress on November 14th and recieve a FREE platinum package. The package includes a wooden bride hanger, a blush getting ready robe, and 25% off any veil or accessory.

Location of The Gown

17665 Leslie St #23 Newmarket (Ontario) L3y3E3
Location of (The Gown)

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