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About
Step into this cozy boutique and experience wedding dress shopping the way it was meant to be. The Gown offers a warm and inviting atmosphere that puts brides at ease and creates the ultimate level of comfort and fun for everyone who enters.
Why the Gown?
- Private Suites- Every bride who books an appointment at The Gown will receive a private suite. The Gown is founded on the belief that every bride deserves to be treated with kindness and respect and your comfort is its number one priority. All suites at the Gown will keep guests comfortable while brides try on dresses in a private change room.
- Wedding Gown Specialists- At The Gown there is a focus on wedding dresses and the expert bridal consultants take pride in their constant training in customer care, current bridal fashion and wedding trends. By attending bridal conferences in Canada and abroad, meeting with the designers, memberships to exclusive bridal associations and keeping on top of everything bridal; for the Specialists at The Gown, this is not just a career, it’s a passion!
- A No-Stress, FUN Experience!- The Gown provides a cozy and relaxing boutique experience, where a bridal consultant will pull dresses for each bride with an armchair shopping experience like no other. Looking after everything, truly providing an enjoyable dress buying experience in a fun and easy going environment!
- Payment Solutions- At The Gown, it is a core belief that every bride is able to wear her dream dress down the aisle. With 3 types of payment plans in place, those dreams can become a reality. With the option to:
- Full payment- pay in full on the day of purchase
- Split payment- pay in 2 installments, 2 months apart, for a small service fee
- Financing- pay 12 equal payments, starting 1 month after purchase (Interest rates wil apply)
- Curated Selection*- The Gown reviews designers from all over the world to bring you a curated collection of beautiful fashion-forward gowns. Looking for quality construction and fabrics as well as comfort and ease of movement. All a Gown bride has to do is try on and select her favorite, knowing that the Gown fashion experts have looked after all the details.
- We Love Our Brides- At The Gown it is most important that every single bride have the best experience. That’s why Gown consultants are not on commission- working as a team to ensure that no matter who a bride is talking to, the outcome will always be a positive one!
* We also have cleaning services for your wedding gown after your wedding day. 1. Cleaned and returned in a garment bag 2. Cleaned, repaired, and boxed.
*Designers carried in store:
World-class designers have been hand selected to bring you the finest styles from:
- Martina Liana
- Stella York
- Allure
- Essence of Australia
- Lillian West
- Designer Select
- Sweetheart
- Adore by Justin Alexander
- Sincerity
*Accessories offered
They can complete your wedding day look in one appointment, with a large selection of beautiful accessories to choose from. These include:
- Veils
- Belts
- Jewellery
- Hair Pieces
- Fur Stoles
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Frequently asked questions
Who do you provide services for?
Bride
Which of the following services do you provide?
Appointments only
Cleaning
Sample sales
Trunk shows
Which of the following items do you offer?
Bridal belts
Bridal gowns
Garters
Hair accessories
Jewellery
Plus size gowns
Sample gowns
Veils
Which wedding dress designers do you carry in-store?
Essense of Australia, Stella York, Mikaella, Private Collection, Lillian West, Sincerity, Sweetheart/Adore Bridal
Which bridesmaid dress designers do you carry in-store?
None
What is the average turnaround time for a bridal gown?
6 - 8 months
How often do you receive new bridal gowns?
Seasonally
What is your return policy?
Final sale
Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:
$1000 - $2499
$2500 - $3999
How do you price dress alterations?
By piece
Reviews for The Gown
Kalipso Sent on 22/01/2020
5 out of 5 rating
Just found my dress!
I went yesterday to go look at dresses as my wedding is a year and more than a half away. Shannon helped me right away and was amazing and listen to what I wanted, took the time to go through a ton of dresses because I wanted to see all kinds. She was professional, funny, and so kind. It made the experience really magical for me. Right off the bat, Shannon put us into the newer large bridal suite since we were the last appointment and we were treated like royalty! The first dress I tried on ended up being the one, she knew just based off some pictures of other dresses I had shown her. I'm a plus size bride so I was a little anxious about finding a dress and even nervous for the whole experience but I'm so happy and glad I went here!! Even though she knew that the first dress was my dress, i asked to try on more just to see if it was the dress I was blown away by or the style and the poor woman dragged tons of dresses out of the changeroom! But her expertise was so well on point, she knew exactly what she was doing and I was completely confident in her abilities and knowledge. She's a genius!! I would recommend to anyone who is just looking or is wanting to buy a dress but is unsure. GO HERE! They treat you like family and want to see you happy and will do the most to make sure your experience is amazing! Just so blown away by the experience and so happy and thankful to the staff here!
Samantha Sent on 05/11/2025
5 out of 5 rating
An Amazing Experience
I had an amazing experience finding my dream wedding dress at The Gown! Emily is so kind and thorough, she listened to every detail of likes/ dislikes. She made the experience super fun, comfortable and special without feeling any pressure or rushed. I cannot recommend them enough!
Vivian Sent on 25/07/2025
5 out of 5 rating
Excellent Local Boutique!
Emily was super friendly and made everything so easy. She took all my ideas and helped me find the perfect wedding dress—I couldn’t have asked for a better experience!
Roanne Sent on 11/04/2025
5 out of 5 rating
Officially a #GownGirl
My experience at The Gown was exceptional! Ana was so attentive and knowledgable. She walked through every step and got the job done since I said YES to the dress! I got my dream dress 🤍
I can't wait to wear it on my big special day!! Now I can say I'm a #GownGirl
Thank you to Ana and the Gown Girls for all of your help!!
I can't wait to wear it on my big special day!! Now I can say I'm a #GownGirl
Thank you to Ana and the Gown Girls for all of your help!!
Rachael Sent on 22/03/2025
5 out of 5 rating
Absolutely Incredible Experience!
I had the most amazing experience at The Gown finding my dream wedding dress! From the moment I walked in, I felt so comfortable and supported. My bridal consultant, Emily—who also happens to be my childhood best friend—made the entire experience so much fun and truly unforgettable. She took the time to listen to how I felt in each dress, guiding me towards what I loved without ever making me feel rushed. Her expertise, patience, and kindness made all the difference. I couldn’t recommend The Gown more for such a special moment in your wedding journey!
Alannah Sent on 03/01/2025
5 out of 5 rating
An Unforgettable Bridal Experience with The Gown and Emily!
I cannot say enough great things about The Gown and my incredible experience there! From the moment I walked in, Emily made me feel so comfortable and truly cared for. She was absolutely amazing—knowledgeable, patient, and so thoughtful throughout the entire process.
Emily walked me through every step, giving me the space to take in the dresses without any pressure. She listened to what I wanted and focused entirely on me feeling happy and confident with my choice. Even when I told her I had one more appointment to attend after finding a dress I loved, she was completely understanding and even gave me guidance on how to approach my next appointment. At no point did I feel pushed or rushed—Emily was simply focused on me finding my dress, whether it was with her or not.
After visiting my final appointment and trying on the dress again, I knew it was the one. But more importantly, I knew I wanted to purchase it from Emily because she made the entire experience so special and memorable.
When I went back for my follow-up appointment to try on the dress again, Emily went above and beyond, helping me get completely decked out and making me feel like an absolute bride. Her kindness, expertise, and passion for what she does made all the difference.
If you’re looking for a bridal shop where you’ll feel supported, celebrated, and cared for, look no further than The Gown. Emily and her team are truly phenomenal. Thank you, Em, for making this such an unforgettable experience! 💕
Emily walked me through every step, giving me the space to take in the dresses without any pressure. She listened to what I wanted and focused entirely on me feeling happy and confident with my choice. Even when I told her I had one more appointment to attend after finding a dress I loved, she was completely understanding and even gave me guidance on how to approach my next appointment. At no point did I feel pushed or rushed—Emily was simply focused on me finding my dress, whether it was with her or not.
After visiting my final appointment and trying on the dress again, I knew it was the one. But more importantly, I knew I wanted to purchase it from Emily because she made the entire experience so special and memorable.
When I went back for my follow-up appointment to try on the dress again, Emily went above and beyond, helping me get completely decked out and making me feel like an absolute bride. Her kindness, expertise, and passion for what she does made all the difference.
If you’re looking for a bridal shop where you’ll feel supported, celebrated, and cared for, look no further than The Gown. Emily and her team are truly phenomenal. Thank you, Em, for making this such an unforgettable experience! 💕
Abbie Sent on 19/10/2024
5 out of 5 rating
I said YES to the dress!
10/10 highly recommend! The perfect "Say YES to the Dress" moment, I could not have asked for anything better. My consultant Emily gave her all to finding me the perfect dress, and she exceeded my expectations over and over again! The Gown goes above and beyond to creating the perfect once in a lifetime experience, and adds so many small touches that make it just that much more special! Thank you The Gown for everything you do!
Nicolette Sent on 31/07/2024
5 out of 5 rating
Excellent Experience
What an excellent experience it was at The Gown. My consultant Emily was fantastic! She made my wedding dress experience stress-free. I was able to find my perfect dress! Thank you to Emily and The Gown. Recommend this bridal store!
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17665 Leslie St #23 L3y3E3 Newmarket (Ontario)