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On WeddingWire since 2015

Last update: July 2023

Step into this cozy boutique and experience wedding dress shopping the way it was meant to be. The Gown offers a warm and inviting atmosphere that puts brides at ease and creates the ultimate level of comfort and fun for everyone who enters.

Why the Gown?

  • Private Suites- Every bride who books an appointment at The Gown will receive a private suite. The Gown is founded on the belief that every bride deserves to be treated with kindness and respect and your comfort is its number one priority. All suites at the Gown will keep guests comfortable while brides try on dresses in a private change room.
  • Wedding Gown Specialists- At The Gown there is a focus on wedding dresses and the expert bridal consultants take pride in their constant training in customer care, current bridal fashion and wedding trends. By attending bridal conferences in Canada and abroad, meeting with the designers, memberships to exclusive bridal associations and keeping on top of everything bridal; for the Specialists at The Gown, this is not just a career, it’s a passion!
  • A No-Stress, FUN Experience!- The Gown provides a cozy and relaxing boutique experience, where a bridal consultant will pull dresses for each bride with an armchair shopping experience like no other. Looking after everything, truly providing an enjoyable dress buying experience in a fun and easy going environment!
  • Payment Solutions- At The Gown, it is a core belief that every bride is able to wear her dream dress down the aisle. With 3 types of payment plans in place, those dreams can become a reality. With the option to:
    • Full payment- pay in full on the day of purchase
    • Split payment- pay in 2 installments, 2 months apart, for a small service fee
    • Financing- pay 12 equal payments, starting 1 month after purchase (Interest rates wil apply)
  • Curated Selection*- The Gown reviews designers from all over the world to bring you a curated collection of beautiful fashion-forward gowns. Looking for quality construction and fabrics as well as comfort and ease of movement. All a Gown bride has to do is try on and select her favorite, knowing that the Gown fashion experts have looked after all the details.
  • We Love Our Brides- At The Gown it is most important that every single bride have the best experience. That’s why Gown consultants are not on commission- working as a team to ensure that no matter who a bride is talking to, the outcome will always be a positive one!

* We also have cleaning services for your wedding gown after your wedding day. 1. Cleaned and returned in a garment bag 2. Cleaned, repaired, and boxed.

*Designers carried in store:

World-class designers have been hand selected to bring you the finest styles from:

  • Martina Liana
  • Stella York
  • Essence of Australia
  • Lillian West
  • Designer Select
  • Sweetheart
  • Adore by Justin Alexander
  • Sincerity

*Accessories offered

They can complete your wedding day look in one appointment, with a large selection of beautiful accessories to choose from. These include:

  • Veils
  • Belts
  • Jewellery
  • Hair Pieces
  • Fur Stoles

Frequently asked questions

Who do you provide services for?


Which of the following services do you provide?

Appointments only
Sample sales
Trunk shows

Which of the following items do you offer?

Bridal belts
Bridal gowns
Hair accessories
Plus size gowns
Sample gowns

Which wedding dress designers do you carry in-store?

Essense of Australia, Stella York, Mikaella, Private Collection, Lillian West, Sincerity, Sweetheart/Adore Bridal

Which bridesmaid dress designers do you carry in-store?


What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?


What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

$1000 - $2499
$2500 - $3999

How do you price dress alterations?

By piece
illustration question

Any other questions?

Request pricing
4.9 out of 5 rating
100 reviews
  • Quality of service
    4.9 out of 5 rating
  • Response time
    4.9 out of 5 rating
  • Professionalism
    4.9 out of 5 rating
  • Value
    4.9 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
98% Recommended by couples
Kalipso K. Sent on 22/01/2020
5 out of 5 rating

Just found my dress!

I went yesterday to go look at dresses as my wedding is a year and more than a half away. Shannon helped me right away and was amazing and listen to what I wanted, took the time to go through a ton of dresses because I wanted to see all kinds. She was professional, funny, and so kind. It made the experience really magical for me. Right off the bat, Shannon put us into the newer large bridal suite since we were the last appointment and we were treated like royalty! The first dress I tried on ended up being the one, she knew just based off some pictures of other dresses I had shown her. I'm a plus size bride so I was a little anxious about finding a dress and even nervous for the whole experience but I'm so happy and glad I went here!! Even though she knew that the first dress was my dress, i asked to try on more just to see if it was the dress I was blown away by or the style and the poor woman dragged tons of dresses out of the changeroom! But her expertise was so well on point, she knew exactly what she was doing and I was completely confident in her abilities and knowledge. She's a genius!! I would recommend to anyone who is just looking or is wanting to buy a dress but is unsure. GO HERE! They treat you like family and want to see you happy and will do the most to make sure your experience is amazing! Just so blown away by the experience and so happy and thankful to the staff here!
Christine B. Sent on 29/02/2024
5 out of 5 rating

If you aren't shopping at The Gown for your wedding dress, you are MISSING OUT!

This was a phenomenal experience from start to finish. I LOVE that you can add items to your wish-list in advance of your appointment, and they have them ready for you when you get there. The private fitting rooms were comfortable and cute and really made the experience feel glamorous! Having the option of a Zoom link so that my mother could attend from across the country was such a great touch and made this so special for me. My consultant was Emily, and wow, was she great! She's got tons of energy and she's so positive and knowledgeable - you really feel like you're in good hands.

I did find my dress at my first appointment and the little special touches The Gown puts into everything after you choose really sets them apart. I won't go into details, because I don't want to spoil the surprises, but honestly they just kept making my day even a couple of weeks after the appointment. I can't wait to go back for my dress reveal this summer!

I'm so glad I chose The Gown for my wedding dress shopping experience. I guarantee you won't be disappointed if you come here!
Jessica S. Sent on 09/04/2024
5 out of 5 rating

11/10 - Best overall experience!

Out of all the wedding dress stores I shopped at, I had the BEST experience here! Emily is SUCH a sweetheart and provided a stellar experience for me and my party. She made me feel comfortable right away and was genuinely trying to help me pick my dress, giving me honest opinions instead of telling me everything looked nice. She also made sure I got a dress that I loved and was within my budget. Even the experience after I chose my dress was incredible - Emily hand-wrote me a card and mailed it to my house with a magnet of a picture she took of me and my mom saying 'yes to the dress.' The customer service is 11/10. I recommend this place to every bride. Oh, and they also have the CUTEST dressing rooms!
Montanna B. Sent on 03/03/2023
5 out of 5 rating

The Most Amazing Experience

I had the pleasure of working with Shannon to find my dream wedding gown. My mother and I went to The Gown as our first look to get the feel for some dresses/styles I would like. We left that day having purchased my dream dress.

Shannon and her team do absolutely everything in their power to make this experience enjoyable and stress free and I truly appreciated Shannon's attention to what I - the bride - wanted whether mom wanted it or not. She made me feel validated and always checked to make sure I was feeling good.

I would recommend The Gown to absolutely every single bride. Not only did they pull EVERY single dress I had favourited from the website (and I favourited a lot) Shannon patiently went through them all with me until I had it narrowed down to three, and then one.

THE place for THE GOWN.
Vanessa Sent on 21/11/2023
5 out of 5 rating

Saying yes!

Buying my dress couldn’t have been a better experience. Emily was phenomenal at picking the dresses I would like, and did everything she could do make sure I was comfortable and happy with the dress I picked. So grateful to the Gown and to Emily!
Keara D. Sent on 16/03/2023
5 out of 5 rating

Amazing experience! Very clean and organized

I had the best time finding my wedding dress! Emily was so much fun and she knew exactly what I wanted! She was super helpful and organized. It was a great experience, I can't wait for the big day!
Baylee Y. Sent on 17/08/2023
5 out of 5 rating

Beautiful & Relaxing appointment with Shannon

Shannon was absolutely amazing !! She took time with me before even trying on dresses to help me de-stress and be comfortable with the process. She picked amazing dresses based on what I did and didn’t like and thanks to her, I found my dream dress on my very first appointment! Thank you so much Shannon ❤️
Erica Sent on 26/10/2023
5 out of 5 rating

Thank you, Emily!!!!

The Gown is THE place!

I went a few weeks ago for my very first bridal appointment ever! I was really excited but nervous I had a very clear vision of what I thought I wanted and there was no shortage of dresses, you name it they had it!

My experience was magical, the second we walked in we were greeted with smiles and so much comfort and the smell was amazing! We got brought back to our Bridal Suite and got settled in, the most luxurious feeling! Emily was MY PERSON through my whole experience, Emily had my dresses I had saved to my wish list ready to go for me all layed out and took the time to go through the dresses with me prior to putting them on! She did an AMAZING job at pulling different dresses as we were going when I liked certain features on dresses, and even when I wanted to see something very opposite of the style I liked she brought it in right away! Every dress I tried on Emily heard me on my opinions and thoughts and made sure I had the most beautiful experience!

I ended up saying YES to the dress at The Gown! The experience of saying yes at The Gown was another magical moment! They brought over mocktails for me and my party and my glass was customized “I said YES”, and after we got to go over to their photo wall and we got a group picture!

The experience was more than I ever thought I would have, there was no shortage of special moments and I am so thankful for the experience I had at The Gown, and I am so thankful for Emily for hearing me, understanding me and making me feel so beautiful on my Yes day!! Seriously Emily was so great I’d put her in my bridal party!! I can’t wait to go back for my reveal day!!!
Melissa C. Sent on 11/12/2023
5 out of 5 rating

Professional and amazing

They helped me find my dream dress and were with me every step of the way. Would highly recommend them! They were so wonderful.
Brooke F. Sent on 28/08/2022
5 out of 5 rating

Amazing Service

I cannot say enough good things about this boutique. I wasn’t planning on buying a dress when I came in with one of my bridesmaids but I did and I couldn’t be happier. Divine was absolutely amazing the whole way through and the rest of the staff were so lovely as well
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Are you interested?

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The Gown Real Weddings

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42 Photos · 07/Oct/2023
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Miriam & Jane
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17665 Leslie St #23 L3y3E3 Newmarket (Ontario)

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