The Gown

Premium

Newmarket, Ontario View map

Rating 4.8 out of 5

54 reviews

1 / 194

About

Step into this cozy boutique and experience wedding dress shopping the way it was meant to be. The Gown offers a warm and inviting atmosphere that puts brides at ease and creates the ultimate level of comfort and fun for everyone who enters.

Why the Gown?

Private Suites- Every bride who books an appointment at The Gown will receive a private suite. The Gown is founded on the belief that every bride deserves to be treated with kindness and respect and your comfort is its number one priority. All suites at the Gown will keep guests comfortable while brides try on dresses in a private change room.

Wedding Gown Specialists- At The Gown there is a focus on wedding dresses and the expert bridal consultants take pride in their constant training in customer care, current bridal fashion and wedding trends. By attending bridal conferences in Canada and abroad, meeting with the designers, memberships to exclusive bridal associations and keeping on top of everything bridal; for the Specialists at The Gown, this is not just a career, it’s a passion!

A No-Stress, FUN Experience!- The Gown provides a cozy and relaxing boutique experience, where a bridal consultant will pull dresses for each bride with an armchair shopping experience like no other. Looking after everything, truly providing an enjoyable dress buying experience in a fun and easy going environment!

Payment Solutions- At The Gown, it is a core belief that every bride is able to wear her dream dress down the aisle. With 3 types of payment plans in place, those dreams can become a reality. With the option to:
- Full payment- pay in full on the day of purchase
- Split payment- pay in 2 installments, 2 months apart, for a small service fee
- Financing- pay 12 equal payments, starting 1 month after purchase (Interest rates wil apply)

Curated Selection*- The Gown reviews designers from all over the world to bring you a curated collection of beautiful fashion-forward gowns. Looking for quality construction and fabrics as well as comfort and ease of movement. All a Gown bride has to do is try on and select her favorite, knowing that the Gown fashion experts have looked after all the details.

We Love Our Brides- At The Gown it is most important that every single bride have the best experience. That’s why Gown consultants are not on commission- working as a team to ensure that no matter who a bride is talking to, the outcome will always be a positive one!

*Designers carried in store:

World-class designers can be easily found in their shop. They hand select bridal gowns from the Spring and Fall collections, to bring you the finest styles from:

Stella York
Essence of Australia
Lillian West
Private Collection
Sweetheart
La Perle
Adore by Justin Alexander
Sincerity

*Accessories offered

They can complete your wedding day look in one appointment, with a large selection of beautiful accessories to choose from. These include:

Veils
Belts
Jewellery
Hair Pieces
Fur Stoles

Highlights

Clientele

Bride

Services

Appointments only, sample sales, trunk shows

Items Offered

Bridal belts, bridal gowns, garters, hair accessories, jewellery, plus size gowns, sample gowns, veils

Bridal Gowns

$1000 - $2499, $2500 - $3999

More information

Which wedding dress designers do you carry in-store?

Essense of Australia, Stella York, Mikaella, Private Collection, Lillian West, Sincerity, Sweetheart/Adore Bridal

What is the average turnaround time for a bridal gown?

6 - 8 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final sale

How do you price dress alterations?

By piece

Rated

4.8

out of 5.0

Quality of service

Rating 4.9 out of 5
Response time

Rating 4.9 out of 5
Professionalism

Rating 4.9 out of 5
Value

Rating 4.8 out of 5
Flexibility

Rating 4.9 out of 5

5 User photos

Order by:

Featured

Kalipso K. Married on 08/08/2021

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Just found my dress!

I went yesterday to go look at dresses as my wedding is a year and more than a half away. Shannon helped me right away and was amazing and listen to what I wanted, took the time to go through a ton of dresses because I wanted to see all kinds. She was professional, funny, and so kind. It made the experience really magical for me. Right off the bat, Shannon put us into the newer large bridal suite since we were the last appointment and we were treated like royalty! The first dress I tried on ended up being the one, she knew just based off some pictures of other dresses I had shown her. I'm a plus size bride so I was a little anxious about finding a dress and even nervous for the whole experience but I'm so happy and glad I went here!! Even though she knew that the first dress was my dress, i asked to try on more just to see if it was the dress I was blown away by or the style and the poor woman dragged tons of dresses out of the changeroom! But her expertise was so well on point, she knew exactly what she was doing and I was completely confident in her abilities and knowledge. She's a genius!! I would recommend to anyone who is just looking or is wanting to buy a dress but is unsure. GO HERE! They treat you like family and want to see you happy and will do the most to make sure your experience is amazing! Just so blown away by the experience and so happy and thankful to the staff here!
Sent on 22/01/2020

The Gown's reply:

Kalipso, You are a dream bride! We had so much fun together and it was lovely to meet your mom and man of honour as well! Thank you so much for your kind review. It means so much to us, especially me! I am pretty much speechless and that is saying something ;) I can't wait to see you again when your dress arrives! You will be a STUNNING bride!
- xoxo Shannon
Laura H. Getting married on 16/09/2023

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So amazing!

I visited The Gown twice, and both experiences were unforgettable. Katie and Alex made me feel so comfortable and welcome.
I didn’t feel pressured or rushed to pick a dress, or that they were fighting for commission.
I bought my dress today and I felt so confident in my choice thanks to the Gown Girls!
Sent on 23/04/2022

The Gown's reply:

Hi Laura, thank you so much for such a kind review! Alex and I are so happy to hear that you had such an amazing experience during both of your appointments! We can't wait to see all the pictures from your big day! xoxo, Katie
Melanie M. Getting married on 24/06/2023

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Alex is the best!

Alex was made for this job. I went in feeling very nervous as I am a very self concious person - Alex listened to everything I liked and disliked (including every dress I selected myself) and was able to pull a dress that I just loved! With Alicia's help, they were able to show me what it would look like how I chose to order it (lined, colour, etc.) and I left feeling so excited! Alex even had Taylor Swift playing as I said "Yes!" to the dress, as I told her my fiance played it when we got engaged and how much I love her. She really had some personal touches and the experience was truly stress free and fun. I would recommend The Gown to anyone looking for a dress! Both my sister and I had great experiences, years apart, which goes to show how much they love their jobs! THANK YOU ALEX for absolutely everything!
Sent on 12/05/2022

The Gown's reply:

Oh, Melanie! What a sweet and thoughtful review! It made me well up! Thank YOU so much for trusting me to help you find your gown, and for letting me be a part of such a special moment for you. It was my absolute pleasure to help make your appointment one that you will always remember with a smile! You and your family were so just the best! I can't wait to see you all again when your dress arrives! Until then, know how much this means to me, and happy planning!! Xoxo, Alex
Carmen S. Getting married on 10/06/2023

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Amazing Experience

I had such a wonderful experience saying yes to the dress! Alex and Alicia were amazing and made it so easy and fun! Took all my nerves away ☺️
Sent on 25/01/2022
Jessica F. Getting married on 01/10/2022

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Incredible Experience

I could not be happier that I chose The Gown for my wedding dress shopping experience! The boutique is elegant and inviting and the staff are all so welcoming. My consultant was Divine and she was fabulous to work with; she made the whole experience fun, exciting and comfortable. Divine had pulled the dress I had said I was interested in, along with other great picks based on the questions she asked. Ultimately the dress I had set out to try was the one! Once my dress arrived (in only 3 months time!) I was able to have a "reveal" appointment, which was just as great as the initial appointment. Overall it was such a special experience, I'm in love with my dress and I cannot wait to wear it on my wedding day!
Sent on 30/03/2022

The Gown's reply:

Thank you so much Jessica! We're so thrilled that your experience moved you to write such kind words! We will make sure Divine sees them too, she will be so touched! We are so happy that you love your dress as much now as you did when you said "yes!" and can't WAIT to see the gorgeous photos from your big day! You're a stunning bride and we wish you all the happiness in the world! Much love!
xoxo,
The Gown Girls
Maude F. Married on 13/03/2022

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Wonderful dress shopping

Just purchased my dress from here yesterday! I was so impressed with how helpful Emily was and how patient. The store is a delight and they even had a zoom hook up which meant my maid of honour in Calgary was able to be "there". Amazing selection and I really appreciated the upfrontness about what a dress would cost. So happy I went there! Thank you.
Sent on 11/07/2021

The Gown's reply:

Thank you so much for your review, Maude! It means so much to me that you took the time to write about your experience. I had such a good time getting to know you during your appointment! I am so happy you found your gown. It is absolutely perfect on you! We can't wait to see photos of the big day in March!
xo Emily
Emily P. Married on 04/09/2021

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This is What Great Customer Service Looks Like

I cannot praise the staff at The Gown highly enough for their creative COVID-19 service! I was dress shopping during the lockdown and was unable to shop in-store. While this wasn't ideal, The Gown did all they could to make sure that I could still find the perfect dress. I had my bridal consultation over Zoom, and I then brought home my favourite dresses to try on while meeting with a consultant virtually. It was almost as seamless as if I had shopped in-store. A fantastic experience.
Sent on 21/09/2021

The Gown's reply:

Thank you so much for taking the time to write such a beautiful and thoughtful review, Emily. It means so much to us! We are so happy to hear that you enjoyed your At Home Bridal Experience. Thank you for allowing us to be a part of the journey and being open to finding your gown in an unconventional way. It was a joy to work with you! Wishing you all the best! We can't wait to see the photos!

xo,
Gown Girls
Emily R. Married on 25/06/2021

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Exactly what I was looking for

The ladies at the gown were wonderful and helped me find my dream dress. All of their dresses are reasonably priced and they always work within your budget! Since the pandemic hit the gown staff adapted and went virtual for their initial appointment. I loved seeing the potential dresses and videos online first and to know exactly what I would try on in store. After finding my dream dress it only took 3 months for my dress to arrive in store. All the staff made me feel important at all times. I would happily recommend this bridal boutique to anyone!
Sent on 22/07/2021

The Gown's reply:

Thank you so much, Emily! Your review means so much to us. It was such a joy to help you find your gown. We wish you and your husband all the best as you start your lives together!

xo Gown Girls
Megan Married on 12/06/2021

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Amazing Experience!

Could not say enough positive things about The Gown and my experience! The staff was amazing! I was worried with COVID to go through the experience but there is no need to worry at all. Their virtual meeting process helps pick out the dresses you like with further detail and meet the staff and the virtual with in-store experience allows friends and family to join you wherever they are! I am beyond happy with my experience and found my perfect dress! I recommend every bride go and see these amazing ladies at The Gown!!
Sent on 26/08/2020
Michelle N. Married on 15/05/2021

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Plus Size Bride - Dream Experience!!

Brides.... I cannot say enough amazing things about the store itself and the ladies at The Gown! As a plus sized bride, I was worried what experience I would be having at the stores. They turned out to have a wonderful selection for all sizes which made for an unforgettable experience that was stress free and wonderful!!!

As soon as you walk in the door, you feel the warm and inviting atmosphere instantly! The store is cozy and pure bridal. They have individual and private suites for your appointments and were able to zoom call in my mom who is stuck in the states right now! It was so special to be able to have her there for my appointment and watch me say yes to the dress! She said she felt like she was in the room, it was such a special moment that I am forever grateful we were able to share together.

All of the details starting from the sign in the room with my name on it, to the genuine excitement that the employees have for you, was so different than the two other stores I visited. There was never any pressure and they offered their genuine opinion which was so appreciated.

I cannot recommend this store enough! If you want to feel like a beautiful, special bride, you have to visit The Gown! You will not be disappointed!

Thank you for making my wedding dress shopping everything I ever imagined!!!! 💜💜💜
Sent on 01/09/2020