Skip to main content


Ma Chérie Bleue Bridal Boutique is an appointment required, vintage inspired upscale bridal boutique. The business is founded by Nathale Phillips whose passion for all things bridal led her to open her first boutique located in beautiful Rosemére on the North shore of Montreal. The bridal boutique sells wedding gowns and accessories, including bridal belts, garters, and veils.

Designers offered

Simple, shopping for your wedding gown will be one of the most important, overwhelming purchase you will ever make. They've made the process simple, stress free and fun for you, with beautiful memories to last a lifetime. The boutique offers gowns from a range of Canadian and US bridal designers. Some of these designers include:

  • Alyssa Kristin - Minimalist, Modern Contemporary, Elegant
  • Anais Anette - Sleek, Timeless, Modern, Dreamy
  • Blush by Hayley Paige - Romantic, Fun, Whisical
  • Astrid & Mercedes - Vintage, Elegant, Timeless
  • Lis Simon - Timeless, Modern, Romantic, Elegant
  • Jenny Yoo - Modern, Timless, Elegant
  • Madi Lane - Romatic, Bohemian, Whisical
  • Catherine Deane - Unconventiolnal, Bohemian, Romantic
  • Love - By Enzoani - Minimalist, Romantic, Modern
  • Blue - By Enzoani - Sexy, Dramatic, Elegant
  • +Many more

How they work

Shopping at Ma Chérie Bleue is an intimate, personalized, and memorable experience. For your appointment, the boutique is closed and made private to you and a maximum of 4 guests. You are offered a guided tour of our hand picked, gorgeous bridal collection.

A personal stylist is assigned to you to assist with gown and accessory selections and changing. While you get to play dress up, your guests get to sit back, relax, and be pampered during this memorable wedding moment. Purchase your gown and champagne toast with your family & friends.

More information

Who do you provide services for?


Which of the following services do you provide?

Appointments only
Trunk shows

Which of the following items do you offer?

Bridal belts
Bridal gowns
Hair accessories

What is the average turnaround time for a bridal gown?

Less than 6 months

How often do you receive new bridal gowns?


What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

$2500 - $3999
illustration question

Any other questions?

Request pricing
4.9 out of 5 rating
11 reviews
  • Quality of service
    4.9 out of 5 rating
  • Response time
    4.9 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.9 out of 5 rating
98% Recommended by couples

10 User photos

11 reviews See all
Stitch Married on 28/08/2022
5 out of 5 rating

Beautiful shoes!

I bought my shoes at this shop. The owner is very welcoming and knowledgeable.
Emilie R. Married on 01/07/2022
5 out of 5 rating

AAA : Amazing experience, Amazing service, Amazing dresses !

Ma Cherie Bleue is truly the most amazing bridal boutique you can find! I looked for a dress for 6 months, from France to Canada and over 30 boutiques ... trust me, I was dedicated to this quest :D ! I met Nathale and Dora at the beginning of this journey and was amazed by their kindness, professionalism and authenticity : when you met with them you just feel good ! They know their job and truly advise you depending on what you explain and what (really) suits you. What a comfort to feel so well supported by such talented professionals! They were both such great help when finding my wedding gown : Marisol by Theia Couture.

About to choose your wedding gown ? Here a few tips I wish I knew : 1) The sooner, the better (+10-15 months) ! It could be hard to have an idea of what you want and by having time ahead, you will give you the benefit of trying and making discovery you wouldn't have expected ! 2) Try them on with shapewear ... it could really make the difference and help you decide if you should take it! (Skims or Catwalk boutique on St-Laurent, Montreal are so valuable!) 3) Don't forget that after trying a dress, ordering a dress, receiving a dress you should now ... make alterations by a seamstress (app 600$ depending on what you ask for. Braces ? app 120$, Darn the back ? app. 350$, Adjust the dress to your height? app. 350$, Adjust the tail? app. 80$)

Would highly recommend Ma Cherie Bleue for any brides looking for a personalized experience when searching for their wedding gown. Thank you so much for everything, Nathale and Dora!!
Meghan Married on 16/10/2021
5 out of 5 rating

Beautiful boutique and dresses!

Although I didn't buy my dress here (not for lack of dresses!), I felt compelled to write a review, given it was one of my favorite stores and the staff are out of this world! These two women have clearly found their passion and it shows in their boutique--they have a large selection of dresses from all over the world and they know their dresses by name. They're exceptionally patient, kind and welcoming. Trying on dresses at their boutique was a fabulous experience, we had their entire store to ourselves and never felt rushed, even though they are busy! Highly recommend this store to anyone searching for their dress 🙂 A+
Nora T. Married on 19/09/2020
4.8 out of 5 rating

Dedicated and kind

Over the years, I've bought two bridesmaid dresses and my wedding dress here. They're super nice, not forceful to make a sale. I'll keep going back, although they're dresses are a little pricy because of the brands they carry.
Lauren G. Married on 14/09/2019
4.4 out of 5 rating

Gorgeous Bridesmaid dresses

While we did have a zipper mishap on the wedding day, these Theia bridesmaid dresses in Wine were simple yet elegant, perfect for our venue.
Sarah Married on 01/06/2019
5 out of 5 rating

Most Amazing Dresses and Service!

Ma Cherie Bleue is truly the most amazing bridal boutique and well worth the short trip outside of Montreal! Nathale and Dora are so kind and caring, and they take the time to get to know you and your style. They were both such great help when finding my wedding gown and made me feel comfortable throughout the entire process. Not only do they sell the most beautiful wedding gowns, but their price point is very reasonable. We also ended up purchasing our bridesmaids' dresses as well as my mother's dress at their amazing boutique, and they showed the same caring towards my family and friends as they did to me.
Would highly recommend Ma Cherie Bleue for any brides looking for a personalized experience when searching for their wedding gown, as well as for their bridesmaids and mothers' dresses. Thank you so much for everything, Nathale and Dora!!
Vanessa Married on 08/10/2016
5 out of 5 rating
Before going to Ma Chérie Bleue, I went to 3 other bridal boutiques and none offered even half the service I received here. Nathale and Dora are well informed about the bridal industry and all of the products in the gorgeous boudoir, and are just as excited about your big day as you are! I made a second appointment to show my MOH my dress after it was bought, and the service was just as great the second time around.
The dresses in the store are all beautiful and of the highest quality - as are they accessories. I have recommended this store to anyone I know that has gotten engaged. A must go for all future brides!
Hardial A. Married on 07/08/2021
4.8 out of 5 rating

The Dream Dress I Didn't Know I Wanted

Ma Cherie Bleue is an absolutely beautiful boutique. Going there felt like a dress fitting from a movie - every detail down to the wallpaper and furniture is beautiful. I stumbled upon the MCB Instagram page by complete chance and I am so glad that I did!!

Nathale was a dream to work with. I had no idea what kind of dress I wanted or even if I wanted one at all. I had gone to a sample sale and another bridal store before finding MCB and I hated the experience - when I asked for help understanding what would look flattering on my shape, people insisted I had to know what I wanted before they would provide advice. I showed Nathale some random pictures I had saved of dresses I thought were pretty on other people, and with her expert eye she said "I see you like a character lace and fit to form skirts" (two terms I had never heard before, even though I had studied wedding magazines in preparation for the appointment and thought the main styles were 'mermaid', 'A-line', and 'ballgown'!). The one thing I did say was, "I can't go anywhere near a capped sleeve, we can't draw attention to my broad shoulders, it will make me look even broader!".

From there, my bridesmaids and I were invited to look around her beautiful store and select absolutely anything to try on - even ones we knew were outside of my budget or were way too princessy for me to be serious about. There was no rush and no pressure to stick to styles I honestly thought I would want. I ended up trying on dresses I never would have thought were "me", but so many looked so beautiful and perfect for my shape... and all of a sudden, there I was in CAP SLEEVES in a dress that looked absolutely phenomenal on me. It ended up being the one!

No matter how busy MCB was, we never felt rushed during any of the three visits we made. Nathale is extremely professional and so knowledgeable about wedding dresses and how to prepare for the day. It was thanks to her that I brought safety pins, double-sided tape, and baby powder, all of which I ended up using when one of the cups sewn in by the seamstress detached and when I had to ad-hoc hem the dress with pins to be able to dance our fast wedding merengue, which the bustle turned out to be too long for!

I would (and already did!) recommend Nathale and MCB to anyone looking for their wedding gown. The price of my dress was much more reasonable than that of many women I know, and I was so pleased to buy from a Canadian designer. Nathale made the entire process extremely calm and lovely, even though I bought my dress at the last minute and it arrived under two weeks before the big day!

I am so happy to have been able to work with Nathale in preparation for my wedding. I was actually sad when I picked up the dress and said goodbye for the last time! Thank you so much for your kindness, attention, patience, and expertise, Nathale!!

Love, H&R
Olga Married on 27/07/2019
5 out of 5 rating

The perfect place to find the perfect dress :)

My experience at Ma Cherie Bleue with Nathale and Dora exceeded all of my expectations and dissolved all my worries about the dress selecting process from the moment I walked into the Bridal Shop. This part of the wedding planning process is what worried me the most as I am not the kind of bride who’s dreamed about this day all her life, nor did I know exactly what I wanted. I feared having to play the role of giddy bride who knew all of the details of the event but was pleasantly surprised to realize that these lovely ladies take you exactly as you are and you wouldn’t believe how natural it is to be yourself around them. They were patient, kind and great at filling exactly the role you need to find your dress. With me this meant taking the helm a bit more in offering choices and opinions, and with my vague ideas whittling down to what is going to suit me. They were very honest in all of the pieces I tried on, and I was able to discuss very practically what worked and what didn’t.
There were a few things that I have since discovered is not always possible at other bridal shops that really went the extra mile for me at Ma Cherie Bleue. To help ease my nervousness they were very kind to allow me to have my family on skype to help. Nathale understood how much an experience like this meant to them as well and not only camera operated my phone so they could get a variety of angles but even engaged them in conversations making them feel truly included. They were so appreciative of that.
My appointment was also truly my own. I was the only person in the shop and the ladies completely focused on me and my needs. There wasn’t a single moment that I felt rushed or pressured to make a choice or finish up. At the end of my appointment I was torn between two options and they were unbelievably kind and understanding of that, giving me time and space to consider and arranging a second appointment with no issue once I was ready.
You can really tell with Nathale that she cares so much about the work she does and the people she works with. It’s not just about finding you your perfect dress but following through and ensuring it looks it’s very best on you. Her service is incredibly personal and it really doesn’t end when you collect your order. She worked with me to help me set up my appointment with the seamstress, even offering to attend my first fitting to ensure everything goes to plan. She provided honest and helpful suggestions for other elements of my outfit and even assisted with tickets to a bridal show happening in the area (something I didn’t even consider). I’m very grateful to have had such a pleasant and memorable experience, and know that it’s not something you get everywhere. Thank you very much Nathale and Dora!
Savannah S. Married on 08/05/2019
5 out of 5 rating

Lovely experience! Can't recommend enough!

Before finding Ma Chérie Bleue, I shopped for wedding dresses in LA, New York and Savannah, GA. None of my experiences felt as special as this one! It didn't hurt that I ended up finding my dream dress here!

Nathale (the store's owner), only does one appointment at a time, so she and her employee Dora are focused entirely on you. The thing that really stood out for me here after trying on dresses in so many other places was the attention to detail they put into making sure each dress I tried on fit me as best as possible by using clips, pins, etc. At many other stores they just pulled back the extra material with one big clip and called it a day, making it very hard to imagine what the final garment would actually look like. Also, the sample gowns were in impeccable condition. Some I tried on elsewhere were stained, torn, etc which really took away from the experience. Nathale is a true professional, and really knows her stuff when it comes to her gowns. I feel like I'll definitely be in good hands throughout the alterations process.

I would highly recommend that any Montreal brides make the drive out here, they carry designers and styles that are surprisingly difficult to find in the city. I would say that all of the dresses they have in store are unique and it felt like a breath of fresh air to get away from the more common strapless/mermaid/fit and flare gowns. They don't necessarily market themselves as a "boho" bridal boutique, but many of the dresses here had the ethereal, laid back vibe that I had a hard time finding elsewhere.
illustration stars

Are you interested?

Request pricing



Ma Cherie Bleue Bridal Boutique Real Weddings

Jacquelynn & Patrick
7 Photos · 27/Aug/2022
Sofia & Thomas
52 Photos · 20/Aug/2020


303 Chemin De La Grande-cote, Local 200 J7G1A8 Rosemere (Quebec)

Other vendors in Quebec for your wedding