Skip to main content
Weddings

Dream It Yourself

About

DREAM IT YOURSELF is the first Quebecer concept store fully dedicated to unconventional, modern and creative weddings.

In our cozy space situated in the Old Port of Montreal, we will have the pleasure to welcome you and your family to present our fantastic collections of wedding gowns and accessories. Our unique gowns are ELEGANT, FEMININE & CONTEMPORARY.

We works with exclusive independent Canadian and French designers distributed for the first time in Quebec. Modern and Sophisticated, all the creations in our SHOWROOM aim to celebrate your personal style. We carefully selected our dresses to ensure that every bride finds something expressively her own.

Dream It Yourself est le premier concept store québécois dédié aux futures mariées contemporaines. Dans notre espace du vieux Montréal, nous proposons les robes et accessoires des créateurs les plus talentueux du moment. Vous recherchez une robe boho-chic ? Vous aimez les coupes épurées et fluides ? Vous souhaitez recevoir un accueil unique et personnalisé ?

Venez nous rendre visite ! DREAM IT YOURSELF est la place incontournable pour trouver la robe de ses rĂȘves, une robe Ă  votre image. DREAM IT YOURSELF est une entreprise pas comme les autres, avec des valeurs fortes. Ainsi, l’écoute, la bienveillance et l’accompagnement sont les maĂźtres mots de notre accueil et de notre service client. C’est grĂące Ă  cette approche que nous sommes en mesure de vous offrir une expĂ©rience unique et personnalisĂ©e !

More information

Who do you provide services for?

Bride
Bridesmaids

Which of the following services do you provide?

Alterations
Appointments only
Sample sales
Trunk shows

Which of the following items do you offer?

Bridal gowns
Hair accessories
Jewellery
Sample gowns
Veils

Which wedding dress designers do you carry in-store?

Laure de sagazan, Laudae, WillowBy, Wtoo, Pronovias, Rembo Styling, Mademoiselle de Guise, Elodie Michaud, Pure Magnolia

Which bridesmaid dress designers do you carry in-store?

Infinity Dress

What is the average turnaround time for a bridal gown?

9 - 11 months

How often do you receive new bridal gowns?

Seasonally

What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

$1000 - $2499
$2500 - $3999
$4000 - $6499

How do you price dress alterations?

By piece
illustration question

Any other questions?

Request pricing

14 reviews

Write a review
Rated
4.7
out of 5.0
  • Quality of service
    4.7 out of 5 rating
  • Response time
    4.8 out of 5 rating
  • Professionalism
    4.6 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.6 out of 5 rating

13 User photos

  • Kaitlyn
    Kaitlyn P. Married on 08/10/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    A dream come true!

    I had the most amazing wedding dress experience at DIY! I've been following them for years and always knew that if I were to get married, I would definitely go to them for my dress. From the start, Justine and her whole team make you feel like you are a star! I had the pleasure of working with Justine when choosing my dress and she made me feel so comfortable and confident the entire time. They didn't have my size in the sample dresses and went above and beyond to make sure I was able to have the best experience and choose the right dress for me. I'm so excited for my wedding day and to be able to finally wear the dress of my dreams :) I can't recommend them enough!

    Dream It Yourself's reply:

    Thank you so much Kaitlyn for taking the time to send us such a lovely message! đŸ„° We are very touched to hear that you loved your experience with us - you are definitely a stunning DIY bride 💖 We wish you all the best with your husband!
  • NoĂ«lle
    Noëlle J. Married on 24/09/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Great experience and beautiful dresses!

    I loved my experience! I would highly recommend :)

    Dream It Yourself's reply:

    Thank you NoĂ«lle for your lovely words! We loved welcoming you at DIY and helping you find YOUR dress 💕
  • Jessy
    Stitch Married on 28/08/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    A great experience

    The boutique is lovely, and all the employees very welcoming. I loved my experience with them and their choices of dresses. I also bought a lively hair accessory there. One negative: the garment bag is see through in the light, which is not ideal when you are traveling for your wedding if you don't want your partner to see the dress. Handles on the bag to use when folded would also be a nice addition, so it's more comfortable to carry

    Dream It Yourself's reply:

    Hello,
    Thank you for having taken the time to leave this review. 💕 We really appreciate knowing that you loved your experience at DIY! đŸ„°
    You are our first bride who has given us such a mitigated return on our garment bags: we will definitely look into this matter! Thank you for letting us know, we only want the best for our brides.
    We hope that you had a beautiful wedding and that you felt amazing in your dress! 😍
  • illustration stars

    Are you interested?

    Request pricing
  • Gabrielle
    Gabrielle Married on 06/08/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Amazing boutique

    Wonderful team đŸ„° best experience!
    I choose a Laudae dress

    https://www.instagram.com/p/CSme8IyjWVR/?igshid=YmMyMTA2M2Y=

    Dream It Yourself's reply:

    Thank you Gabrielle for your lovely words! đŸ„° We loved welcoming you and helping you find YOUR dress, that looks 100% made for you. You are stunningâŁïž
  • Michaila
    Michaila M. Married on 20/05/2022
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Loved this boutique

    DIY was such a lovely experience. I wanted something a little less traditional and boy did they deliver! This store was recommended to me by a friend and in turn I told 2 of my friends to go - both got their dresses there too!!!

    Dream It Yourself's reply:

    Thank you Michaila for your lovely review of your experience at DIY! We loved welcoming you and helping you find YOUR dream dress đŸ„° We hope you had a splendid wedding and that you enjoyed every minuteâŁïž We look forward to welcoming you back, maybe with a 3rd friend? 😉💕
  • Kate
    Kate M. Married on 02/11/2019
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    Couldn't have dreamt a better experience

    Such an inviting and comfortable space! As someone who was feeling really nervous about going dress shopping, I felt immediately comfortable in Dream It Yourself's space. Justine is very kind and attentive and really listened to what I wanted, and suggested things that I would have never thought of! There was never any pressure to like anything. I ended up finding my dream dress here!!!! :)

    When I went to pick up my dress with two of my bride's maids we were greeted with warm smiles and champagne by the team. Such a lovely energy!!!!

    I would definitely recommend Dream It Yourself to anyone who's looking for a wedding dress as I couldn't have dreamed of a better experience!

    Merci beaucoup Justine et equipe!!!!
  • ChloĂ©
    Chloé Married on 10/06/2019
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    DIY la perfection de A Ă  Z! đŸ‘°đŸ»

    Je suis une mariĂ©e gentille mais exigeante... c’est normal on ne se marie qu’une fois. Avec 5 ans d’accumulation de Pinterest des fois on peu si perdre, mais je savais que je voulais un mariage Ă  notre image. En nature et un peu bobo. Je ne trouvais de robe nul part. Aucune avec un coup de cƓur. J’ai Ă©tĂ© jusqu’à Ottawa et Toronto mais rien.
    Je suis tombĂ© par hasard sur DYI (merci Instagram). Je les ai contactĂ© et dĂšs ce moment, c’était plus clair, plus facile.

    Une Ă©quipe d’une gĂ©nĂ©rositĂ© incroyable, d’un accompagnement impeccable, d’un professionnalisme comme nul part ailleurs (croyez-moi pour en avoir fait beaucoup), et d’un style unique comme ont en rĂȘve! J’AI DIT OUI À DIY!

    Dream It Yourself's reply:

    Merci tellement chÚre Chloé pour ces doux mots ! Tu sais à quel point on a adoré faire partie de ta belle journée et t'accompagner fut le plus grand des honneurs ! Tu étais MAGNIFIQUE !
  • Marie
    Marie Married on 08/06/2019
    4.4 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      4.0 out of 5 rating
    • Value
      4.0 out of 5 rating
    • Flexibility
      4.0 out of 5 rating

    Amazing experience

    One of a king dress!
    One of a kind place!
  • Amanda
    Amanda D. Married on 06/04/2019
    1.8 out of 5 rating
    • Quality of service
      1.0 out of 5 rating
    • Responsiveness
      2.0 out of 5 rating
    • Professionalism
      1.0 out of 5 rating
    • Value
      4.0 out of 5 rating
    • Flexibility
      1.0 out of 5 rating

    Awful customer service - AVOID

    « They have gorgeous dresses but their customer service is so bad, NEVER shop there ». This is what I told everyone who complimented me on my dress and asked me where it was from.

    Read this part of their sales contract carefully : ‘’If you wish to benefit from services of our seamstresses, please make yourself available on the appointment date which will be proposed to you (appointment from Monday to Friday, from 10h to 18h).’’ This truly means they will propose one option (ex: Tuesday 10 a.m.) and they fully expect you to make yourself available.

    For those who work during business hours, this was 100% inconvenient. My job also requires me to travel Monday to Friday on certain weeks. I was left with no choice but to forego their seamstress services and work with my own seamstress, as DIY’s service was only Monday to Friday, 10am to 6pm. I though (wrong) that since I only had to pick up the dress, I could do it on the weekend.

    Though their boutique is open Saturday 10-8pm and Sunday 1-8pm, make no mistake. These hours are only for selling more dresses, not for giving good customer service to those who already purchased a dress. As they explained, it was “impossible” to pick up the dress other than Monday to Thursday as per the contract I signed.

    Organizing the dress pickup was the most stressful part of planning my wedding. I exchanged dozens of e-mails and numerous voicemails.

    If you have super flexible work hours and can accommodate DIY’s curiously customer-unfriendly policies, than maybe this is a store for you. But if you’re a busy bride-to-be, learn from my mistakes and buy from a store that will lower your stress level, not add to it.

    Dream It Yourself's reply:

    Amanda,
     
    Receiving a wedding dress is the most important moment for our bride and for us. The wedding is getting closer, tailor made dresses always require some touch up to perfectly fit the body and we want the perfection to all our brides. At DIY, we do not see that moment as a simple « pick up » of a dress. It requires times and attention and we want to be fully dedicated to the bride. It is our philosophy to take care of our bride until the end and we make no compromise on this. As you can see in our reviews, our brides appreciate that approach.
     
    Giving the best services to our brides, include making sure our seamstress partners are present during your dress reception appointment. It is not an obligation for us to provide this service; it is an additional option we are very proud to offer. Our seamstress partners are independents (they are not DIY employees, it’s the reasons why you can paid directly the seamstress without fees/shares or additional costs from DIY), we have to adapt to each seamstress's schedules. They have families and personal life we want to respect. Indeed, our partner seamstress do not work on weekends but only during the week from Monday to Friday, from 10am to 6pm.
     
    We fully understand your job is taking you a lot of time. It is exactly why we insist on this topic during you appointment and why it is indicated so clearly on the contract who have signed and accepted. We do not make weekend dress reception.
     
    As you said, we exchanged a lot mails and calls together. We have offered you 9 different appointment options during these exchanges. You have validated a meeting with our seamstress 2 times but, each time, you had to cancel last minute.
     
    We are sincerely sorry that your dress reception did not meet your expectations. You deserve the best for this magic moment. On our side, we think we deserve to explain this situation with more details.
     
    You have good reasons to not recommend our boutique for any future brides who want a boutique where the dress reception is a simple quick “pick up” meeting. We do not offer this option and never will. We are very clear and honest about that.

    We are happy to know if your guest found you gorgeous in your dress. We wish you the best, to you and your family.
     Justine and DIY Team
  • Catherine
    Catherine P. Married on 29/09/2018
    5 out of 5 rating
    • Quality of service
      5.0 out of 5 rating
    • Responsiveness
      5.0 out of 5 rating
    • Professionalism
      5.0 out of 5 rating
    • Value
      5.0 out of 5 rating
    • Flexibility
      5.0 out of 5 rating

    The BEST Wedding Dress Stop

    Justine is amazing and the dresses are beautiful. I can't recommend enough.

Awards

14

Dream It Yourself Real Weddings

Diana & Jeff
103 Photos · 20/Jul/2022

Meet the team

Justine
Justine
FONDATRICE

Fondatrice de DREAM IT YOURSELF, les plus grandes qualités de Justine sont son humanisme et son empathie.

Anciennement employĂ©e dans le secteur de la santĂ© et la solidaritĂ© internationale, il lui tient Ă  coeur d’accompagner sincĂšrement et avec beaucoup de bienveillance ses mariĂ©es dans le choix de leur robe.

Issue d’une famille trùs nombreuse, les valeurs humaines sont le leitmotive de la fondatrice de DIY.

À travers son entreprise, elle veut prouver que la gentillesse et l’altruisme peuvent ĂȘtre les plus grandes forces d’une entreprise !

Ines
Ines
GĂ©rante

“Je m’appelle InĂšs, j’ai 30 ans et j’ai toujours rĂȘvĂ© de travailler dans une boutique de robe de mariĂ©e” les yeux pĂ©tillants et le sourire au lĂšvres, ces mots dits de façon si sincĂšre et enjouĂ©e qu’il Ă©tait impossible d’en douter! C’est ainsi que, dĂšs les 5 premiĂšres minutes de son entretien, j’ai su qu’InĂšs Ă©tait la personne parfaite pour intĂ©grer notre belle Ă©quipe. Depuis Janvier, InĂšs vous reçoit avec toujours autant de passion et de bonne humeur, pour le choix de votre robe de mariĂ©e mais aussi de vos accessoires. Avec douceur et expertise, elle vous conseille avec bienveillance sur votre look au complet, de la tĂȘte au pied. Car oui, en plus d’ĂȘtre passionnĂ©e de mariage (et de princesses Disney!) InĂšs nous rĂ©vĂšle un peu plus chaque jour ses talents de maquilleuse-coiffeuse, chanteuse et plus rĂ©cemment dessinatrice Éternelle romantique, crĂ©ative dans l’ñme et chroniqueuse douĂ©e depuis peu, InĂšs ne cesse de nous Ă©tonner et vient complĂ©ter Ă  merveille la Dream Team.

Lulu
Lulu
Responsable des ventes

Lulu c’est la petite touche pĂ©tillante de DIY et aussi la responsable des ventes de notre belle boutique !
Lulu est une amoureuse inconditionnelle des robes de mariée, une personne toujours ultra positive et enjouée et elle a un débit de parole qui bat tous les records.

C’est elle qui choisi les nouvelles collections (oui oui ! La Bridal week de New York c’est sa spĂ©cialitĂ©) et qui accompagne nos mariĂ©es tout au long du processus, du premier rendez-vous Ă  la remise de la robe avec nos couturiĂšres.

Aussi organisatrice de mariage, Lulu connaĂźt l’univers du mariage sur le bout des doigts et sait toujours trĂšs bien conseiller nos mariĂ©es.

Sa joie de vivre est communicative, on ne pourrait plus s’en passer! Vous comprendrez quand vous aurez la chance de la rencontrer

Preferred vendors

Le Coeur BohĂšme
4.9 out of 5 rating , 4 reviews
· Wedding Planning
Chic & Champagne
5.0 out of 5 rating , 41 reviews
· Wedding Planning
Andreanne & Co.
5.0 out of 5 rating , 5 reviews
· Wedding Planning
Deka Events
5.0 out of 5 rating , 29 reviews
· Wedding Planning

Map

405 Saint-Jean-Baptiste Suite 5, au cinquiĂšme (5e) Ă©tage H2Y 2Z7 Montreal (Quebec)

Location of(Dream It Yourself)

Other vendors in Montreal for your wedding

Brides