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DREAM IT YOURSELF Montreal is the first wedding dress boutique in Quebec that is entirely dedicated to contemporary brides. With our resolutely bohemian & modern wedding dresses, DREAM IT YOURSELF accompanies all the brides-to-be in Montreal in the realization of a wedding in their image, unique and current.

Our friendly and attentive DREAM TEAM will accompany you with gentleness and enthusiasm from the YES TO THE DRESS to your alterations. Our goal is to allow Quebec brides-to-be to choose their wedding dress in a gentle and caring manner. We are at your side to help you realize one of the most beautiful days of your life, a day that looks like you!

From trendy couture outfits, to a boutique in Old Montreal worthy of your most beautiful Pinterest boards, and ultra-personalized service, at DREAM IT YOURSELF we promise you an extraordinary experience. Our greatest strength is to offer you a perfect experience from A to Z, and each of our dresses aim to celebrate your personal style!


DREAM IT YOURSELF, c’est la premiĂšre boutique de robes de mariĂ©e du QuĂ©bec qui est entiĂšrement dĂ©diĂ©e aux futures mariĂ©es contemporaines. Avec nos robes de mariĂ©e rĂ©solument bohĂšmes & modernes, DREAM IT YOURSELF accompagne Ă  MontrĂ©al toutes les futures mariĂ©es dans la rĂ©alisation d’un mariage Ă  leur image, unique et actuel.

Notre DREAM TEAM, sympathique et prĂ©venante, vous accompagnera avec douceur et beaucoup d’enthousiasme du OUI À LA ROBE jusque dans vos retouches. Notre raison d’ĂȘtre : permettre aux futures mariĂ©es du QuĂ©bec de choisir leur robe de mariĂ©e dans la douceur et la bienveillance. Nous sommes Ă  vos cĂŽtĂ©s pour vous aider Ă  rĂ©aliser l’une des plus belles journĂ©es de votre vie, une journĂ©e qui vous ressemble!

Des tenues de haute couture tendances, une boutique située dans le Vieux Montréal digne de vos plus beaux board Pinterest et un service ultra personnalisé, chez DREAM IT YOURSELF nous vous promettons une expérience extraordinaire. Notre plus grande force est de vous offrir une expérience parfaite de A à Z, et chacune de nos robes est choisie avec soin pour célébrer votre style personnel!

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Frequently asked questions

Who do you provide services for?


Which of the following services do you provide?

Appointments only
Sample sales
Trunk shows

Which of the following items do you offer?

Bridal belts
Bridal gowns
Hair accessories
Plus size gowns
Sample gowns

Which wedding dress designers do you carry in-store?

Aesling, Alena Leena, By Romance, Jane Hill, Laudae, Laure de Sagazan, Mademoiselle de Guise, Marie Laporte, Marylise, Rembo Styling, Rings, Studio Levana, Vagabond, Watters, Willowby, Wtoo

Which bridesmaid dress designers do you carry in-store?

Infinity Dress

What is the average turnaround time for a bridal gown?

9 - 11 months

How often do you receive new bridal gowns?


What is your return policy?

Final sale

Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:

$1000 - $2499
$2500 - $3999
$4000 - $6499

How do you price dress alterations?

By piece
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Any other questions?

Request pricing

Reviews for Dream It Yourself

4.7 out of 5 rating
4.7 out of 5 rating
16 reviews
95% recommend it
  • Quality of service
    4.7 out of 5 rating
  • Response time
    4.8 out of 5 rating
  • Professionalism
    4.7 out of 5 rating
  • Value
    4.8 out of 5 rating
  • Flexibility
    4.6 out of 5 rating
Maude Sent on 12/09/2023
4.8 out of 5 rating

Very professional and responsive

Everything went pretty smooth.
Kathryn Sent on 08/06/2023
5 out of 5 rating

Felt like a princess 💖

I’d like to extend my deepest heartfelt gratitude and biggest hug ever to the team at DIY for being such sweet, amazing women who really love what they do, and it shows! I felt like a princess when trying on their beautiful dresses and they had such amazing input and advice to each one that I tried on. Ultimately I already knew which dress I wanted and just fell in love as soon as I put it on. A special thank you to Marion for taking such good care of me from start to finish; from my fitting until our wedding ceremony. Honestly can’t say thank you enough and highly, HIGHLY recommend their boutique if you’re looking for exquisite wedding dresses!
Kaitlyn P. Sent on 13/10/2022
5 out of 5 rating

A dream come true!

I had the most amazing wedding dress experience at DIY! I've been following them for years and always knew that if I were to get married, I would definitely go to them for my dress. From the start, Justine and her whole team make you feel like you are a star! I had the pleasure of working with Justine when choosing my dress and she made me feel so comfortable and confident the entire time. They didn't have my size in the sample dresses and went above and beyond to make sure I was able to have the best experience and choose the right dress for me. I'm so excited for my wedding day and to be able to finally wear the dress of my dreams :) I can't recommend them enough!
Noëlle J. Sent on 24/09/2022
5 out of 5 rating

Great experience and beautiful dresses!

I loved my experience! I would highly recommend :)
Stitch Sent on 01/09/2022
5 out of 5 rating

A great experience

The boutique is lovely, and all the employees very welcoming. I loved my experience with them and their choices of dresses. I also bought a lively hair accessory there. One negative: the garment bag is see through in the light, which is not ideal when you are traveling for your wedding if you don't want your partner to see the dress. Handles on the bag to use when folded would also be a nice addition, so it's more comfortable to carry
Gabrielle Sent on 29/08/2022
5 out of 5 rating

Amazing boutique

Wonderful team đŸ„° best experience!
I choose a Laudae dress
Chloé Sent on 10/11/2020
5 out of 5 rating

DIY la perfection de A Ă  Z! đŸ‘°đŸ»

Je suis une mariĂ©e gentille mais exigeante... c’est normal on ne se marie qu’une fois. Avec 5 ans d’accumulation de Pinterest des fois on peu si perdre, mais je savais que je voulais un mariage Ă  notre image. En nature et un peu bobo. Je ne trouvais de robe nul part. Aucune avec un coup de cƓur. J’ai Ă©tĂ© jusqu’à Ottawa et Toronto mais rien.
Je suis tombĂ© par hasard sur DYI (merci Instagram). Je les ai contactĂ© et dĂšs ce moment, c’était plus clair, plus facile.

Une Ă©quipe d’une gĂ©nĂ©rositĂ© incroyable, d’un accompagnement impeccable, d’un professionnalisme comme nul part ailleurs (croyez-moi pour en avoir fait beaucoup), et d’un style unique comme ont en rĂȘve! J’AI DIT OUI À DIY!
Amanda D. Sent on 02/05/2019
1.8 out of 5 rating

Awful customer service - AVOID

« They have gorgeous dresses but their customer service is so bad, NEVER shop there ». This is what I told everyone who complimented me on my dress and asked me where it was from.

Read this part of their sales contract carefully : ‘’If you wish to benefit from services of our seamstresses, please make yourself available on the appointment date which will be proposed to you (appointment from Monday to Friday, from 10h to 18h).’’ This truly means they will propose one option (ex: Tuesday 10 a.m.) and they fully expect you to make yourself available.

For those who work during business hours, this was 100% inconvenient. My job also requires me to travel Monday to Friday on certain weeks. I was left with no choice but to forego their seamstress services and work with my own seamstress, as DIY’s service was only Monday to Friday, 10am to 6pm. I though (wrong) that since I only had to pick up the dress, I could do it on the weekend.

Though their boutique is open Saturday 10-8pm and Sunday 1-8pm, make no mistake. These hours are only for selling more dresses, not for giving good customer service to those who already purchased a dress. As they explained, it was “impossible” to pick up the dress other than Monday to Thursday as per the contract I signed.

Organizing the dress pickup was the most stressful part of planning my wedding. I exchanged dozens of e-mails and numerous voicemails.

If you have super flexible work hours and can accommodate DIY’s curiously customer-unfriendly policies, than maybe this is a store for you. But if you’re a busy bride-to-be, learn from my mistakes and buy from a store that will lower your stress level, not add to it.
Catherine P. Sent on 10/04/2019
5 out of 5 rating

The BEST Wedding Dress Stop

Justine is amazing and the dresses are beautiful. I can't recommend enough.
Michaila M. Sent on 02/01/2023
5 out of 5 rating

Loved this boutique

DIY was such a lovely experience. I wanted something a little less traditional and boy did they deliver! This store was recommended to me by a friend and in turn I told 2 of my friends to go - both got their dresses there too!!!
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Dream It Yourself Real Weddings

Diana & Jeff
103 Photos · 20/Jul/2022
Justine & Alexis
51 Photos · 12/Sep/2020

Meet the team


Fondatrice de DREAM IT YOURSELF, les plus grandes qualités de Justine sont son humanisme et son empathie.

Anciennement employĂ©e dans le secteur de la santĂ© et la solidaritĂ© internationale, il lui tient Ă  coeur d’accompagner sincĂšrement et avec beaucoup de bienveillance ses mariĂ©es dans le choix de leur robe.

Issue d’une famille trùs nombreuse, les valeurs humaines sont le leitmotiv de la fondatrice de DIY.

À travers son entreprise, elle veut prouver que la gentillesse et l’altruisme peuvent ĂȘtre les plus grandes forces d’une entreprise!

Responsable de la boutique

SĂ©verine, c’est un peu notre BEYONCÉ Ă  nous. Toujours stylĂ©e de la tĂȘte au pieds, elle a toujours une belle Ă©nergie positive!

GĂ©rante de notre belle boutique, SĂ©verine a toujours rĂȘvĂ© de travailler dans l’univers du mariage. Altruiste de nature, elle prend soin de nos mariĂ©es mais aussi des membres de notre Ă©quipe comme personne.

Elle met toujours autant de passion et de bienveillance pour le choix de votre robe de mariée mais aussi pour vos accessoires.

Avec douceur et expertise, elle vous conseille sur votre look complet!

Chargée de communication et d'administration

Si vous avez la chance de choisir une robe de mariĂ©e chez nous, vous allez FORCÉMENT ĂȘtre en contact Ă  un moment donnĂ© avec Marion! C’est la petite fĂ©e derriĂšre tous les Ă©changes avec nos mariĂ©es, nos crĂ©ateurs et nos partenaires.

Que ce soit au tĂ©lĂ©phone, par courriel ou sur Instagram, elle est toujours disponible pour vous renseigner avec beaucoup de douceur. On ne se souvient mĂȘme plus comment c’était possible de faire tourner la boutique avant sans notre Marion!

Avec sa belle plume et ses bonnes idĂ©es, c’est elle aussi qui rĂ©dige les articles de notre blog et nos infolettres. Si vous n’y avez pas encore jetĂ© un coup d’oeil, c’est le moment! Il regorge de bonnes astuces.

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405 Saint-Jean-Baptiste Suite 5, au cinquiĂšme (5e) Ă©tage H2Y 2Z7 Montreal (Quebec)

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