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Once Upon A Time Weddings is a business located in downtown Strathroy, Ontario, that specializes in bridal gowns and accessories. Not only does the store offer beautiful gowns, customers can also expect a fair price. The business aims to be a refreshing departure from big bridal stores by offering a new approach to bridal shopping.


The consultants at Once Upon A Time Weddings are experts at creating a mix of bridal attire for its client’s special occasions. As a result, there’s less pressure on picking the perfect piece, providing more time for other wedding-planning activities. Erin Bouchard, who found a need for a unique bridal boutique after shopping for her own gown, owns the business. Erin personally travels the world to find the most fashionable, supportive and well-constructed pieces for the company’s brides.

Designs offered

The business specializes in unique, one of kind gowns that cannot be found at any other boutique in the area. Gowns are stocked in all sizes, from 4 to 26, in order to ensure that any bride can find a gown. Designs include; mermaid, ball gown and A-Line. As well as bridal dresses, outfits are also stocked for bridesmaids, flower girls, mother of the bride/groom and ring bearers.

Accessories offered

Outside of gowns, the business offers a variety of bridal adornments. These include the following:

  • Hair Accessories
  • Jewelry
  • Veils

How they work

In order to ensure every bride gets what she wants, the business only schedules one bridal gown experience at once. Each bride will have a stylist for the entire appointment in the comfort of their bridal suite that can accommodate up to five or six additional guests. During the appointment, the bridal stylist will ask a few questions before pulling pieces.

Areas covered

The business serves the Southwestern Ontario area and includes London, Sarnia and St. Thomas. Get in touch with Once Upon A Time Weddings today and book an appointment, you may end up saying 'yes to the dress'!

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Frequently asked questions

Who do you provide services for?

Father of the bride
Father of the groom
Flower girls
Mother of the bride
Mother of the groom
Ring bearers
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Any other questions?

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Reviews for Once Upon A Time Weddings

5.0 out of 5 rating
5.0 out of 5 rating
13 reviews
100% recommend it
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    5 out of 5 rating
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    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
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  • Flexibility
    5 out of 5 rating
Amelia H. Sent on 22/08/2022
5 out of 5 rating

A wonderful experience

Booked an appointment here after failing to find a dress at 2 others stores. I was blown away when we walked in! I loved having a separate room for myself and my party to try on dresses. The rooms are so fabulous and cozy. Erin was my stylist for the appointment, and we had a brief conversation before she brought out dresses. The one that I fell in love with was one I never would have picked for myself! Overall it was such a lovely experience. No pressure to buy, (even though I purchased mine that day) and so friendly. Cannot reccomend enough! Thank you for the awesome experience!
Taylor M. Sent on 10/08/2022
5 out of 5 rating

Beautiful Wedding Dresses

I love love love my wedding dress I got from Once Upon a Time Weddings. I got so many compliments at the wedding and I felt so beautiful in the dress!
The experience at the shop was also so great! I loved having our own little private room to try on dresses and show my friends and family! And the girls working there were so helpful when finding dresses to try on.
Connie W. Sent on 28/06/2021
5 out of 5 rating

Amazing, Personal Experience!

I can’t say enough about Once Upon a Time Weddings! Erin and Nadine are both so lovely to work with. I started with a virtual “unveiling” appointment last year during the lockdown, to see if I would want to come into store when able. I noticed immediately that Erin seemed very knowledgeable about wedding gowns and genuinely seemed to love what she was doing.

When the time came for my actual appointment, I had Nadine as my stylist and she was so lovely. The whole experience was different from your typical bridal store. They have these private little rooms for each bride, where your guests and sit, and your own changing area. They do a pretty thorough questionnaire with you, and then also ask your guests what they’d like to see you try on. When trying on each dress, Nadine would get my opinion first before opening the curtain and revealing to my guests, which was really appreciated, as otherwise you might be pressured and give a different reply once others have seen it. She seemed completely focused on me, and not running around trying to get dresses for other people too.

I ended up saying yes to the dress! And the order time was expected to be 5-6 months, and my dress ended up coming in early. Price point was also excellent. Erin was very responsive for booking to come pick it up, and they let me try it on in store again. Nadine even took a minute from other other appointment to just come see me again and say hi. They also suggested a really great alterations place in my area. Leading up to the wedding, they also allowed me to drop my dress off again for a professional, thorough steaming at no charge.

HIghly recommend this store for a personal experience!
Tara S. Sent on 17/06/2021
5 out of 5 rating

Perfect place to go!!

I am so happy I visited this lovely bridal boutique. It's like shopping at your friend's house - no pressure and Erin is so lovely and helpful. Erin pulled 5 perfect dresses for me to try on and I fell in love with the very first dress and said yes to the dress. The store is beautiful and there are so many perfect dresses for everyone! We had a great appointment and she made the entire experience a wonderful one! Thank you Erin!
Meghan Sent on 28/04/2019
5 out of 5 rating

professional and well priced.

They may be a small family business but they know how to make a bride HAPPY!! Thank YOU!
Emily B. Sent on 20/06/2018
5 out of 5 rating

Far and away the best

Once Upon a Time was far and away the best experience I had bridal gown shopping. I had 4 bridesmaids with me and we had a private room to ourselves with the dressing room right inside. The sales associate was so kind and made the experience relaxed and memorable. I would highly recommend every bride searches for her gown here.
Kristina S. Sent on 15/08/2023
5 out of 5 rating

Amazing customer service and beautiful dresses!

Thank you so much to Once Upon a Time Bridal who made the dress shopping experience so much fun !
Sam Sent on 13/07/2023
5 out of 5 rating

Dress shopping made easy

Erin was so great to work with, knew exactly what my vision was and delivered just that. I still get SO many compliments on my dress, it was a show stopper
Lisa G. Sent on 14/12/2020
5 out of 5 rating

Love them 10/10

I was recommended to go to this salon from a friend. I was not disappointed they were 10/10. I bought my dress on the first visit and first dress shopping experience I had. They picked gowns that were exactly what I wanted but also gave me a few to try of styles I never thought of. I felt cared for and appreciated. I wasn’t rushed in and out so it was incredible. Even with covid they were extremely helpful and I felt completely safe while being there.
Nicole Sent on 09/10/2018
5 out of 5 rating

Only store I needed

I cancelled 3 appointments on a Saturday to make one with once upon a time, and I am so glad I did. I found a unique dress that felt like it was made for me. Erin was able to work with my budget and was able to pull a dress on the first try that I fell in love with. I was also pleasantly surprised by follow up cards before the wedding to congratulate.
Extremely professional and well worth going to strathroy for.
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Once Upon A Time Weddings Real Weddings

Jaden & Dylan
7 Photos · 18/Jan/2020
Taralyn & Scott
41 Photos · 31/Aug/2019


6 Front St. W N7G 1X4 Strathroy (Ontario)

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