Ethos Bridal Group

I had a great experience working with Ethos to find/alter my wedding dress. Valerie did an incredible job with my alterations and ensured I was 100% satisfied with my dress upon pick up. Thanks for everything!

The vendor's range of products were huge. A variety of high end wedding dresses and gowns to choose from. The store was elegant and staff were helpful and enthusiastic. Enjoyed the experience!

I had a great experience with Ethos - the second time I went. The first time, it was really overwhelming but I went to a few other bridal shops in Calgary. I decided to go by myself one day and actually try on some dresses and really see what I was drawn to. Kris, the sales associate helped me so much! She had great suggestions, friendly and was so easy to talk to! I ended up finding my dream dress with her. She had great ideas and helped me through this process! Love my dress and I can't wait for it to get here!

Ethos was a much needed warm welcome compared to my other visits at bridal shops in Calgary. They were so welcoming and accommodating! I found the dress I loved, but I did not love the off-the-shoulder sleeves it had. They told me they could customize the sleeves and then I decided that this was my dress! The final product was so stunning and exact;y what I wanted. My only point of advice is you don't have to get your dress altered there after you buy it - that was definitely a huge expense that I wasn't expecting - even though Vera who did my alterations was lovely! Overall I had the best experience there and all of the stylists are wonderful! Photos by Mariëlle Louize Photography.

The staff was amazing help. Beautiful dresses!

This is the worst bridal boutique you can ever step your foot in. My wife had the worst possible experience with ethos. We were planning our wedding in between the pandemic. She ordered her already overpriced wedding gown hoping she would get good customer service at the very least. They told that they would take the dress for alterations and call within 2 weeks. They didn’t call and she had to call them atleast 4 times and leave voice mails to get them call back after weeks. She had some alterations to be done and had to wait months to get a look at the dress. They wouldn’t even respond to calls or voicemails. The second alteration made the gown look like from a halloween set. We had to get the gown to davids bridal to get it fixed which they did within a week. Avoid Ethos Bridal. Period.

We had an excellent experience at Ethos Bridal. Their professionalism was superior to any of the other boutiques we visited. They are extremely knowledgeable about their gowns, the designers and what customizations could be made. They have in-house seamstresses so you don’t have to worry about finding your own. I bought at this boutique with 100% confidence.

We bumped up our wedding day (by 6 months), we walked into Ethos on a Saturday morning (January 18) without an appointment, and were greeted instantly by Jamie and within minutes she introduced us to Karla. Karla (our consultant) made me feel instantly comfortable. She was very pleasant and knowledgeable about the dresses that they carry. We found a beautiful dress that I absolutely love and ended up leaving with it the same day :). Jamie was also extremely helpful throughout the fitting and explaining how all the alterations work. We can not say enough great things about Ethos.

I purchased my wedding dress at Ethos. The shop is cozy and warm and has a very welcoming atmosphere, the staff are all friendly and kind and the selection was good. I found my dress and fell in love. I also had it altered with their seamstress who did a wonderful job. The whole process was smooth and easy thanks to the amazing staff.

I got my dress from the Ethos booth at a bridal show. When I picked the dress it was only the 3rd one I tried. I was all set to pay but asked if I could take a moment to be sure. I was told that I could take as much time as I needed, when I came back a few minutes later I found they were trying to sell my dress to someone else, even though I was told not to worry and to take my time. I payed and they made me put my dress in my car so no one would sell it again to this other women. Since I got the dress at a Bridal show the dresses were supposedly on “sale” and they even reduced the price further which I was thrilled by. But later when I went bridesmaids dress shopping at another store we saw my dress there. I checked the price and the regular price was the “sale” price I got at the show including the further reductions. This was frustrating because it seems they just marked it up and then put it on sale to make you think your getting a deal. I was also told by many others who got dresses there not to get it altered by them because their prices are incredibly high. I love my dress but the experience was frustrating.