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Weddings

About

Located in Calgary, Alberta, Ethos Bridal Group is a company that specializes in providing the finest selection of wedding dresses for brides who are only looking for the best for themselves and their wedding party. With more than 40 years in the wedding industry, this company has the experience and know-how to assist brides in finding the perfect dress.

Experience

Stan and Haya Stein, along with Haya’s brothers, Sam and Hayim Hamborger, founded this company back in 1971 and have together since then to bring the highest quality looks to brides and their wedding parties.

Brands they work with

Among the designs offered by Ethos Bridal Group, you can find designs from:

  • Pronovias
  • Annarose
  • Paloma Blanca
  • Morilee
  • Alyce
  • Sophia Tolli
  • Julietta
  • David Tutera
  • Calla Blanche
  • Atelier Pronovias

Designs offered

Brides aren't the only ones who will find what they're looking for, even her bridesmaids and the mothers of the bride and groom will find many options to choose from! From the moment you say “yes to the dress” to the final touches of your beautiful gown they'll be with you every step of the way.

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Frequently asked questions

Who do you provide services for?

Bride
Bridesmaids
Flower girls
Mother of the bride
Mother of the groom
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Any other questions?

Request pricing
4.2 out of 5 rating
58 reviews
  • Quality of service
    4.3 out of 5 rating
  • Response time
    4.1 out of 5 rating
  • Professionalism
    4.3 out of 5 rating
  • Value
    4.1 out of 5 rating
  • Flexibility
    4.2 out of 5 rating
74% Recommended by couples
Mckenna
Mckenna S. Sent on 02/09/2023
5 out of 5 rating

Amazing Experience

The staff at Ethos were so friendly and helped me find my dream dress! My Mom also purchased her wedding dress from Ethos in the 80s so it was special that they assisted me in finding my dress.
Cassandra
Cassandra Sent on 28/10/2022
5 out of 5 rating

Made me feel comfortable and beautiful

Going into my first appointment I was incredibly nervous as a plus sized bride. I thought everything would look frumpy or nothing would fit and I’d be embarrassed. I was immediately put at ease and taken to a section for of beautiful dresses that actually fit. While I picked a couple out myself it was actually one selected by the sales associate I ended up buying, so they definitely do know their stuff! I was shocked to hear the price as I felt a dress that detailed and gorgeous would cost way outside my budget. Fittings were easy and I went with Ethos for alterations and I only needed two before I had a gorgeous wedding dress.
Dominique
Dominique J. Sent on 03/05/2022
5 out of 5 rating

Percect wedding dress!

The first dress I tried on was perfect and Ethos did an awesome job with alterations and the quick response time. AWESOME EXPERIENCE!!!
Stephanie
Stephanie M. Sent on 03/06/2022
1.6 out of 5 rating

You Don’t Get What you Pay For

Customer service was not good. David’s did better alterations.
Lauren
Lauren Sent on 14/09/2020
4.8 out of 5 rating

Beautiful Wedding Gowns and Boutique

I had a great experience working with Ethos to find/alter my wedding dress. Valerie did an incredible job with my alterations and ensured I was 100% satisfied with my dress upon pick up. Thanks for everything!
Helen
Helen C. Sent on 14/08/2019
5 out of 5 rating

Beautiful ladies and helpful

The staff was amazing help. Beautiful dresses!
Janice
Sent on 13/08/2019
4.4 out of 5 rating

Beautiful Claasics

The vendor's range of products were huge. A variety of high end wedding dresses and gowns to choose from. The store was elegant and staff were helpful and enthusiastic. Enjoyed the experience!
Liz
Liz T. Sent on 25/07/2017
4.4 out of 5 rating
I had a great experience with Ethos - the second time I went. The first time, it was really overwhelming but I went to a few other bridal shops in Calgary. I decided to go by myself one day and actually try on some dresses and really see what I was drawn to. Kris, the sales associate helped me so much! She had great suggestions, friendly and was so easy to talk to! I ended up finding my dream dress with her. She had great ideas and helped me through this process! Love my dress and I can't wait for it to get here!
Anita
Anita R. Sent on 02/10/2017
4.8 out of 5 rating
Ethos was a much needed warm welcome compared to my other visits at bridal shops in Calgary. They were so welcoming and accommodating! I found the dress I loved, but I did not love the off-the-shoulder sleeves it had. They told me they could customize the sleeves and then I decided that this was my dress! The final product was so stunning and exact;y what I wanted. My only point of advice is you don't have to get your dress altered there after you buy it - that was definitely a huge expense that I wasn't expecting - even though Vera who did my alterations was lovely! Overall I had the best experience there and all of the stylists are wonderful! Photos by Mariëlle Louize Photography.
E
Emily H. Sent on 19/02/2024
1 out of 5 rating

Turned away at the door

I was looking for a wedding dress with my partner. We went in on a Saturday, which their website says is not appointment only. The woman at the front asked me when my wedding was, and I said within the next year. I asked if we could look around, and she told me that the staff are paid by commission and implied that if we weren’t guaranteed to buy a dress that day then they wouldn’t be making commission and wouldn’t want to serve us. She also said that they don’t want to spend their time on customers who are not guaranteed to purchase a dress that day because they would prefer to spend time on customers who had a higher chance of purchasing that day. On the day that we went, it was not busy and it seemed that there was only 1 bridal party in the store. I recommend going somewhere else.
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Awards

58

Ethos Bridal Group Real Weddings

Ashley Menzies & Chris Jones
7 Photos · 03/Oct/2020
Lauren & Ryan
8 Photos · 04/Sep/2020
Helen & Sean
12 Photos · 10/Aug/2019
Jenn & Mitch
107 Photos · 20/Jun/2019
Autumn & Dan
34 Photos · 03/May/2019
Alina & Jamzy
48 Photos · 30/Jun/2018

Map

908 17 Ave SW T2T 0A3 Calgary (Alberta)

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