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Crème de la Crème Services and Craftology is an Edmonton-based company that specializes in but is not limited to CONSULTING SERVICES, BACKDROP TUTORIALS and CUSTOMIZED DIY.

This is for the couple who wants to plan to take charge of their day but needs some direction.

If you answer YES to these questions - I'm your girl!


  • Where do I start planning for my wedding?
  • How do I create the perfect vision and save $$$$
  • Where do I find reliable referrals to book a venue, florist and caterer?
  • Help with finding rental companies that provide chairs and other specialed equipment.
  • What kind of venue do I book?
  • Where and how do I save money?
  • How do I create a timeline?
  • Do I need a To-Do list?
  • Will I need a Day of Coordinator
  • Open to questions that you may have.


  • Do you want to save yourself some money?
  • Let me tell you how!
  • I will guide you on what you will need for supplies, colours, fabrics and how to execute a fantastic backdrop.
  • For a fee, I can come to your venue to assist you in creating the backdrop of your dreams.

CUSTOMIZED DIY ITEMS (But not limited to)

  • We do but are not limited to: customized T-shirts for bridal parties, robes, and centrepieces and teach you how to create floral arrangements!


I'm Sherry Almeida, the owner and decor specialist behind Crème de la Crème. Since 2013, I've obtained my certification in Wedding Planning and Decor (customize backdrop styles, room design, colour selections etc.). I'm continually updating my skills and attending conferences to learn about new trends and techniques to keep me current! I offer reasonable prices with various options to ensure my clients get the best possible service!

My company is licensed and registered.

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Frequently asked questions

What lighting services do you provide?


What decor services do you provide?

Day-of coordination
Event design
Event planning
Floral design
Venue selection

What decor items are available?

Paper flowers
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Any other questions?

Request pricing

Reviews for Crème de la Crème Services and Craftology

5.0 out of 5 rating
5.0 out of 5 rating
49 reviews
100% recommend it
  • Quality of service
    5 out of 5 rating
  • Response time
    5 out of 5 rating
  • Professionalism
    5 out of 5 rating
  • Value
    5 out of 5 rating
  • Flexibility
    5 out of 5 rating
Kristy Sent on 05/09/2021
5 out of 5 rating

Beautiful job

Sherry went beyond to make our wedding beautiful! It was absolutely perfect
Vianey L. Sent on 04/11/2020
5 out of 5 rating

Very Elegant Backdrop for our Special Day!

My husband and I held a small wedding with close family and friends and wanted a nice backdrop and table arrangement for the head table. For over a month, we looked and looked online and went to a few places trying to find something we liked at a reasonable price. We were going to give up on the backdrop and and table arrangement, when we finally found Sherry at Crème de la Crème Wedding and Event Planning and Décor.

If you are looking for wedding décor and ideas for your wedding I would highly recommend Sherry, as she did a phenomenal job for us! We just wish we had found Sherry earlier, as it would have saved us a lot of hassle when planning our wedding. She has so many ideas what we could do for decorating our wedding venue. Just walking into her showroom, we saw a lot of incredible backdrops and high quality items we thought would be great for a wedding! We came in and explained what we wanted for a backdrop and Sherry was quickly able to quickly put together a beautiful and elegant backdrop for us.

Another thing we noticed was how passionate Sherry is about wedding planning and helping us decorate our wedding. She is a perfectionist and wants her customer’s to be 100% happy on their wedding day! We had great communication with Sherry and she was quick to respond when we had questions. Working with Sherry was like working with a close friend we had known for years!

If you need any wedding decorating done give Sherry a call. Just don’t a week before like we did because being the perfectionist Sherry is, she will want as much time to set it up for you in her showroom, so you can see what your backdrop and head table will look like! Thanks Sherry for all the help with the backdrop and table setting!

Vianey and Trevor
Annie Z. Sent on 24/09/2019
5 out of 5 rating

Words cannot express my gratitude

I came to Sherry very last minute with very little planning and lots of anxiety. I knew there wasn't much to expect if I wanted to stay in my budget. But oh boy, it must have been a true blessing that lead me to Sherry. She took me in despite of her extremely busy schedule, worked with my budget and presented a plan within a day. She went above and beyond to make not only the decoration perfect but the whole wedding planning process as easy as possible for me. Many of the things she did to make my wedding day special were even without me asking! I found myself not a vendor but a friend, inspiration and role model as she is one of the most kind, generous and loving people I have encountered in my life. I cannot thank her and recommend her enough. Last but not least, the decorations were absolutely beautiful and more than I could ask for.
Maggie B. Sent on 24/09/2019
5 out of 5 rating

Wedding day

When I walked into the hall to decorate the banquet room and saw the job that was done, it was equivalent to a dream you expected not to have ( in a good way!)

Me and my husband are very thankful for Sherry and her expertise , her attention to detail , and her sweet demeanour that made the day possible. It made the fairy tale dream come true and a beautiful day.

Thank you again Sherry !
M&N Blais
Taylor Wilson
Sent on 04/08/2019
5 out of 5 rating


Sherry goes above and beyond for her brides - everything was perfect and beautiful. There is nobody as amazing as she is! She is a treasure, and works with her heart! You won’t find anybody better.
Amy S. Sent on 23/07/2019
5 out of 5 rating

Spectacular from start to finish!

Sherry is a truly spectacular and selfless lady! I quickly learned that her one and only focus is doing everything possible for the bride and groom to have the best day they could possibly imagine. She always made sure the decisions my husband and I made reflected what we truly wanted, and she made the ideas we dreamed of come to fruition. She was there from day one since we were engaged and helped with every little step along the way - from providing us with samples of materials to ponder over and being super flexible with meetings, to making sure everyone made it down the aisle in perfect timing and promising us the most exhilarating entrance to our ballroom. She is super quick to reach and reply, via text, email or phone, which is something I highly value when you have to make timely and big decisions. She helped coordinate everything with our florist, she created a stunning backdrop for us, she helped with all the set-up, and she tirelessly helped with take-down. She thought of everything - nothing was overlooked and I didn't have to question if I was missing anything. She even got tarps for us last minute at our ceremony to cover the sound equipment when it started raining. Sherry is passionate, fun, organized, visionary and uplifting, to say the least - she genuinely puts her heart and soul into planning and creating beautiful, memorable weddings. I will miss all the time we spent talking about ideas and finalizing plans! Highly recommended!
Niki B. Sent on 09/07/2018
5 out of 5 rating

Absolutely amazing!

Sherry went above and beyond for our wedding. She created exactly what I was looking for. Right down to when I told her that I loved the look of pussy willows, she went and found some to add into the back drop. It was absolutely everything I imagined it would be! She communicated everything to me and made sure that I loved it. Her and her husband were so nice and helpful, I would recommend them 100 times over!

Thanks so much Sherry for making my wedding absolutely perfect!
Colleen Y. Sent on 17/04/2022
5 out of 5 rating


Sherry , an expert in her profession!!! Kind , courteous, flexible, and the most helpful in all areas. Always has a huge smile and a calming manner . I would work with her a hundred times over….. 😊
Sharon B. Sent on 11/04/2022
5 out of 5 rating

Excellent, Sherry is amazing!

I highly recommend Sherry, she is very knowledgeable and very informative. She is very thorough and goes above and beyond to make sure you have all the answers you need. I am so fortunate to have her expertise to rely on when I need her. She is a true gem!
Alyssa S. Sent on 26/07/2020
5 out of 5 rating

Wedding Ceremony

The service, accommodations and caring heart, with no stress at all made our day beautiful and our backdrop was beautiful as well! I would recommend this company to anyone I know, definitely a 10/10 😊
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WeddingWire Wedding Awards 2016 Winner

Meet the team

Sherry  Almeida
Sherry Almeida

Welcome to CC - I can't wait to me you!

When you meet me, what will you think? Well, I'm fun, love to chat and laugh! I get super excited when we start planning a wedding. My vision is your vision, so I respect your thoughts and your dreams. My job is to help you create the best day possible. It doesn't matter how big or small I do the same quality of work for everyone. It's such an honour and privilege to guide my clients on their adventure becoming the new Mr. & Mrs. I'm here to stand by your side when times are joyful and stressful. I'm here to calm your nerves and reassure my couples that we got this.

I'm here to answer your questions - or listen - some times that is enough.

So if you feel I'm the right fit, give CC a call. The most important advice I can share with you is choosing the right vendor based on experience and how and if your personalities are a match. A working relationship can be long-running, depending on your event. Finding the perfect fit will make the planning process so much easier and enjoyable - for both the client and the vendor. Do your homework and happy planning.

I leave you with my favourite quote:

Maya Angelou — 'I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.'

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