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Weddings

About

Hi!

I'm Selma, owner and lead makeup artist / hair stylist of By Selma Beauty based in Calgary, Alberta. I specialize in creating dreamy, romantic soft glam makeup and hair styles for weddings and special events. Previously based in Vancoucer and Toronto where I studied makeup and hair artistry - with more than 10 years of experience creating bridal and event makeup and hair styles. In addition to years of experience, I am always staying up to date with trends and new techniques and have trained with Kim Kardashian's makeup artist Mario Dedivanovic. With the passion, experience and knowledge, I can help you create the perfect look for your special day, whether it be elegant and soft or romantic and glamorous , I aim to create a beautiful look that you feel confident in for your special day.

Services Offered

Selma's wedding services include bridal makeup trials and hair trials, bridal makeup and hair styling, group services, multiple stylists, on-site service, contouring, touch up kits, false lash application and more

Other Services

By Selma Beauty also offers makeup services for special events, prom, engagements, photoshoots, bridal parties and more. Selma also provides hairstyling services by creating sleek and polished looks for any special event.

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Frequently asked questions

What beauty services do you offer?

Group services
Hair
Makeup
Multiple stylists
On-site service
Trial service

What makeup services do you offer?

Contour
False lashes

What is the maximum group size you can accommodate?

10

What is the base price for traditional makeup for brides?

$250

What is the price of trial service for traditional makeup for brides?

$220

What is the base price for airbrush makeup for brides?

$200

What is the price of trial service for airbrush makeup for brides?

$200

What is the base price for traditional makeup for attendants/family members?

$200

What is the price of trial service for traditional makeup for attendants/family members?

$200

Does makeup price include false lashes?

Yes

Which of the following are included in prices?

Travel fee

Reviews for By Selma Beauty

M
Madeleine Sent on 29/07/2026
5 out of 5 rating

Highly recommend, awesome experience

I can't recommend Selma enough! She was so easy to work with from the very beginning, and communication was always fantastic. We actually didn't meet until my wedding day, and even without a trial, she completely exceeded my expectations. She used my inspiration photos as a guide and somehow made my hair and makeup even better than I had imagined. I absolutely loved the final look. I honestly have never felt so beautiful.
Not only was she incredibly talented, but she was also professional, calm, and made the whole experience so enjoyable. My entire family was so impressed with her work. If you're planning an elopement in the mountains or any wedding, I highly recommend Selma. She is truly amazing, and I'm so grateful she was part of my special day!
Chelsea
Chelsea Sent on 29/07/2026
5 out of 5 rating

Absolutely recommend!

Selma was absolutely amazing! She responded quickly to every question I had throughout the planning process and was so attentive to the feedback and updates I wanted after my trial. She really listened to what I wanted and made sure I felt completely confident with my final look.

On the wedding day, Selma arrived on time, kept everything running smoothly, and created such a calm, positive atmosphere while we were getting ready. Every one of my bridesmaids loved their hair and makeup and were so happy with their final looks as well.

I also received so many compliments throughout the day about how well both my hair and makeup held up through our outdoor ceremony and reception in 32°C heat. Everything stayed in place from start to finish, and I still felt beautiful at the end of the night.

I can't recommend Selma enough. She's incredibly talented, professional, organized, and truly listens to what her clients want. Thank you for making me feel so confident and beautiful on one of the most important days of my life!
S
Sonya Sent on 08/03/2026
5 out of 5 rating

Selma is the best!

Spending the morning of my wedding with Selma was a wonderful experience. Not only did she make me feel relaxed and comfortable the whole morning, my hair and makeup exceeded all of my expectations. Selma’s artistry made me feel like an absolute princess while still looking like me. She was also incredibly patient with me and ensured that I was 100% happy with the end result. Plus, the floss she included in the touch up kit saved me later in the day.

I can’t say enough good things about Selma!
H
Holly Sent on 01/02/2026
5 out of 5 rating

Excellent Bridal Makeup- Highly Recommend!

I had a wonderful experience working with Selma for my wedding. Her website/booking portal was incredibly easy to use and very professional, which made the booking process seamless. From the trial to the wedding day, she was kind, easy to work with, and truly listened to what I wanted.

On the wedding day, she was timely and did an amazing job working with my entire wedding party—many of whom don’t regularly wear makeup. I really appreciated how patient and thoughtful she was in making sure everyone felt comfortable and confident.

As for my own makeup, she was fantastic. I wanted a soft, natural beauty look, and she made me feel special while still feeling completely like myself. I couldn’t have asked for a better experience and would highly recommend her to any bride.
T
Tanja Sent on 14/01/2026
5 out of 5 rating

Amazing to work with!

Working with Selma on our wedding day was such a pleasure. We were able to do a trial as well a few months prior which helped me get an understanding of what I like and how I will look on the big day. Everything was seamless and her work is wonderful! Would recommend 100x over.
A
Ava Sent on 20/11/2025
5 out of 5 rating

Best Hair & Makeup Artist

I had a destination wedding in Banff so I wanted to find someone closer to Banff in order to reduce the travel fees. I found Selma Beauty based in Calgary. Selma is a very talented hair and makeup artist. She even let me do 2 trials as I was unsure at first what I wanted to do. The hair and makeup on my wedding day turned out perfect - I cannot recommend her enough!
M
Meadow Sent on 15/09/2025
5 out of 5 rating

Looked Beautiful

Selma did my makeup and my bridesmaids for my wedding. It looked amazing and she was a pleasure to work with. She also communicated with my hair artist and photographer to ensure everything was well organized. Her website and billing process is very professional. I would definitely recommend Selma to anyone!
Terren & Surjo
Terren S. Sent on 08/09/2025
5 out of 5 rating

Never felt more gorgeous

Selma is amazing! I have never felt more beautiful. She took all of my inspiration pictures and was able to bring them to life perfectly. My hair and makeup trial was just as amazing as the day of.

Selma did my hair and makeup for the day and all of my bridesmaids and mothers hair. Even those that were skeptical if they could get the hair they wanted left super impressed.

Selma coordinated with the rest of my day of team to set out a perfect timeline and brought on Joanne to complete the bridesmaid and moms makeup. She was also amazing and knew how to work with everyones skin.

highly recommend if you want to feel naturally beautiful.
Brooke
Brooke Sent on 25/10/2024
5 out of 5 rating

Last Minute Rescue!

I would really recommend Selma for her makeup services as she did me such a solid on my big day! My makeup artist had dropped out 2 weeks before my wedding and I was left scrambling to find a good replacement. She was the only one who was able to fit me in but I was so excited as she was wayyy more what I was looking for even from my other artist. She was open to fit me in at a 5:30 am start even though she had to drive and hour and a half back for two more weddings that day!! She is hardworking, fast, and very kind. She took my requests in on a whim without a trial run and did such a perfect job at colour matching (which I was worried for because I’m so pale). The eye makeup stayed so perfect throughout my day through many many ugly cries and I only needed one touch up of my own doing throughout the whole day. Couldn’t be happier with the service, she saved the day!
S
Sarah Sent on 05/10/2023
5 out of 5 rating

Exceptional Service

Selma did my trial and bridal makeup for my wedding this summer. I had originally gone into the appointment a bit nervous due to having never had my makeup done professionally. However, Selma was patient, kind and took the time to answer all my questions and concerns. My main focus was on feeling like an elevated version myself but not stray too far from my everyday makeup. Selma was gracious about receiving feedback and changes to our original trial look. She really made the effort to understand the effect I was after instead of just assuming.

I would definitely recommend Selma to anyone requiring a makeup service. She is excellent with communication, will truly work WITH you, and goes above and beyond in checking in and making sure you’re satisfied with the end result. She did a great job in the makeup and I felt incredibly beautiful on my wedding day! Thanks Selma! (I will post pictures in the future once I receive them from the photographer).
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Awards

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Calgary T2Z 4N7 Calgary (Alberta)

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