Lace & Birch
1467 Centre Road, Hamilton L0R 1H2 Toronto (Ontario) Map
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Team of Lace & Birch



Owner and Lead Planner

My name is Jill, and I am a double graduate of Seneca College, with an advanced diploma in Fashion Business Management & post-graduate degree, with presidents honors in Event Management & Exhibit Design. I knew from a young age my career would involve fashion and events in some way or another, and owing my own business.

Interning for fashion, event, and floral companies pushed me in the right direction to begin my career in the event industry as the lead designer for an event company. Soon expanding to an event and catering company/banquet hall as an event manager; this fuelled my love for weddings, working with both clients and staff, and physically setting up & executing events. Designing the company's website, working closely with the chef to execute small to grand weddings/events, and creating a marketing plan were some of my exciting accomplishments. In my most recent position at one of the busiest venues outside of the GTA - Kortright Centre; I was able to supervise, setup, execute, and work directly with tons of wedding and corporate clients. Running the social media for this & the sister venue (Black Creek), along with revamping menus & booking packages continued to strengthen my business skills and passion for the industry.

Now with over 250 weddings and events under my belt, a vast network of talented vendors, and some savings to start her rental business; I knew it was time to use all of this gained experience and knowledge and create and direct my passion to something of my own! So I quit my full time job, and decided to give this business 100% of my full attention & efforts as the owner and Lead planner at Lace & Birch. Recently, I acquired a location to showcase my rental decor and inventory, and use as a studio & meeting space for clients, future clients, and other creative industry members!

Getting certified in WPIC and in DWC, and attending workshops and seminars where possible - I love to stay up to date within the industry, current with trends, and updating my opportunities & knowledge - because learning and growing never stops! Set-ups, tear downs, staff management, food service, execution, floral design, social media management, client relations, and marketing - I have done it all! I love meeting clients and making new connections, and values the hard work that goes into each relationship made!

Not being able to do this alone, I knew my best friend and partner of 4+ years would be the perfect person to bring into this venture! Getting my fiance, Brian involved to help source, setup, and refinish the furniture was a step in the right direction!



Lead Operations

My name is Brian, and I am the Lead Operations at Lace & Birch. With a business and environmental background and post-grad in Health & Safety Management - I bring something different to the table! I am a Health & safety manager by day, and lead ops at night (or weekends, during events, you get it!) I develop our set-up plans and utilize my educational background to develop the most efficient way to execute tasks, events, creation of floor plans (especially that fit all of our furniture!)

I may not have a direct event background, but being alongside Jill for the past 4.5 years has given me a different insight into the event world (I have heard it all!) There were moments Jill called upon myself to assist in some aspect of event set-ups & tear downs, so I am no stranger there!

I am very hands on and takes lead when it comes to restoring our vintage furniture! I have also built our custom wood arches, and refinished other pieces. I have an eye for design, and enjoy being the master of sourcing; as I am the one who mostly finds, travels distances, collects & picks up our unique items!

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